EDWIN KIRAN FREDRICK
Dubai,UAE
Summary
Accomplished professional with expertise in enterprise solution selling, cloud and GPUaaS technologies, and cybersecurity managed services. Demonstrates proficiency in infrastructure modernisation, partner ecosystem engagement, and business value articulation through ROI/TCO modelling and executive-level presentations. Proven track record in customer success and account management, fostering long-term client relationships and driving managed services adoption. Skilled in sales leadership with a focus on pipeline development, accurate forecasting, and securing multi-million-pound contracts. Committed to delivering integrated enterprise solutions by collaborating with leading OEMs and hyperscalers such as IBM, Cisco, Microsoft, AWS, Fortinet, HPE, Palo Alto Networks, CrowdStrike, and AttackIQ. Takes on challenging new role harnessing interpersonal skills, collaboration and problem-solving. Driven to deliver high-quality service and consistent results.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Client Solution Leader
World Wide Technology (AndRise Technologies)
Dubai, UAE
05.2025 - Current
- Drive enterprise sales and consultative solutioning across GCC, focusing on GPUaaS, multi-cloud adoption, and Digital transformation.
- Identify and develop new opportunities with enterprise and government clients, guiding complex sales cycles from lead generation through to contract closure.
- Partner with global OEMs (Cisco, NVIDIA, HPE, Microsoft, AWS, Google) to co-create AI infrastructure offerings.
- Build and maintain long-term relationships with CIOs, Executives, and IT Directors, acting as a trusted advisor on digital transformation, AI/ML workloads, and Infrastructure modernization.
- Develop and execute sales strategies and account plans, consistently achieving growth targets while delivering accurate sales forecasts and pipeline visibility.
- Evangelize GPUaaS and AI hosting solutions for HPC, data analytics, and AI workloads using Kubernetes and Infrastructure-as-Code for scalability and efficiency.
- Lead customer workshops to map cybersecurity requirements (Zero Trust, SOC, EDR/XDR validation) to WWT and partner capabilities.
Technical Solutions Manager
EITC (du Tech)
Dubai, UAE
10.2023 - 05.2025
- Led end-to-end technical solutioning and pre-sales engagements, driving GPUaaS, cloud adoption, cybersecurity, and managed services opportunities for enterprise and government clients.
- Guided complex sales cycles from discovery and solution design through to commercial negotiation and contract closing, ensuring strong business alignment with customer transformation objectives .
- Designed and positioned GPUaaS clusters, hybrid cloud strategies, and cybersecurity architectures to enable AI/ML workloads, secure digital operations, and compliance-driven transformations.
- Collaborated with hyperscalers (AWS, Azure, GCP) and OEM partners (Cisco, Fortinet, HPE, Palo Alto, AttackIQ) to deliver multi-vendor integrated solutions, strengthening du’s market presence in next-gen IT and security services.
- Supported enterprise adoption of Managed Services (SOC, NOC, ITSM, remote operations, end-user services), delivering measurable outcomes in performance, security, and cost optimization.
- Acted as a trusted advisor to CIOs and CISOs, building and maintaining long-term relationships with key stakeholders and influencing executive-level decision-making .
- Consistently achieved sales targets by developing account strategies, forecasting accurately, and driving pipeline growth across telecom, government, and enterprise sectors.
Software Client Leader
UCMC
Dubai, UAE
09.2022 - 09.2023
- Spearheaded enterprise software sales and solutioning with a focus on the IBM product portfolio (middleware, analytics, cloud integration, and security solutions) across government and large enterprise accounts.
- Led technical pre-sales engagements including discovery workshops, solution demos, and proof-of-concepts, mapping IBM technologies to customer business objectives.
- Guided complex sales cycles from lead generation and qualification through to negotiation and contract closing, driving adoption of IBM’s enterprise platforms .
- Developed and executed account strategies to expand footprint within existing clients, achieving consistent growth in licensing, subscriptions, and managed support services.
- Acted as a trusted advisor to CIOs, CTOs, and IT directors, delivering consultative solution selling that positioned IBM software as a business enabler for digital transformation initiatives .
- Collaborated with IBM and ecosystem partners to deliver integrated solutions spanning cloud adoption, cybersecurity, and enterprise modernization.
- Prepared business cases, ROI/TCO models, and proposals, enabling executive-level decision-making and contract acceleration.
- Supported managed services offerings around IBM solutions, including performance optimization, security enhancements, and compliance-driven operations.
Enterprise Solutions Architect
Gulf Business Machines (HQ)
Dubai
02.2014 - 04.2022
- Led the architecture and delivery of enterprise solutions focused on managed services, infrastructure modernization, and IT transformation for government and large enterprise clients.
- Designed hybrid multi-cloud, datacenter modernization, and cybersecurity architectures, aligning with client business objectives and regulatory requirements.
- Supported end-to-end sales cycles — from opportunity identification and technical discovery through to solution design, proposal development, and commercial negotiation .
- Acted as a trusted advisor to CIOs, CTOs, and IT leaders, guiding them through complex digital transformation and managed services adoption programs.
- Partnered with leading OEMs and hyperscalers (IBM, Cisco, Microsoft, AWS, HPE) to build integrated enterprise solutions, accelerating client adoption of cloud, security, and automation platforms.
- Developed business cases, ROI/TCO models, and transformation roadmaps, enabling executive stakeholders to make informed investment decisions.
- Enabled clients to transition from legacy IT operations to next-gen managed services models (SOC, NOC, ITSM, CloudOps), improving service agility, resilience, and cost efficiency.
- Consistently influenced pipeline growth and revenue acceleration by aligning enterprise architecture with sales and account strategies, contributing to major wins in infrastructure and managed services contracts.
Education
Bachelor of Engineering - Electronics and Communications
JNNCE
India 06.1993 - 10.1999
Skills
- Enterprise Solution Selling – Consultative pre-sales engagement, complex sales cycle management, and account growth strategy
- Cloud & GPUaaS – Hybrid multi-cloud (AWS, Azure, GCP), GPUaaS clusters for AI/ML workloads, cloud adoption frameworks, and workload optimization
- Cybersecurity & Managed Services – SOC design & operations, EDR/XDR, Zero Trust, compliance frameworks (ISO 27001, NIST, GDPR, DESC), and managed SOC/NOC delivery
- Infrastructure Modernization – Datacenter transformation, virtualization, edge/cloud integration, and IT service management (ITIL, ServiceNow)
- Partner Ecosystem Engagement – OEM and hyperscaler collaboration (IBM, Cisco, Microsoft, AWS, Fortinet, HPE, Palo Alto, CrowdStrike, AttackIQ) to deliver integrated enterprise solutions
- Business Value Articulation – ROI/TCO modeling, digital transformation roadmaps, and executive-level presentations to CIOs, CTOs, and CISOs
- Customer Success & Account Management – Building and maintaining long-term enterprise client relationships, renewal strategies, and managed services adoption
- Sales Leadership – Pipeline development, accurate forecasting, revenue acceleration, and delivering multi-million-dollar contracts
Certification
- TOGAF Certified Enterprise Architect – Expertise in enterprise architecture frameworks and IT transformation strategy.
- AWS Certified Solutions Architect – Professional – Advanced design and deployment of secure, scalable cloud architectures.
- Microsoft Azure Certified Solutions Expert (MCSE: Cloud Platform & Infrastructure) – Proficiency in Azure cloud integration, modernization, and hybrid workloads.
- IBM Certified Cloud Architect – Skilled in designing and implementing IBM cloud solutions for enterprise workloads.
- ITIL Expert – Mastery of IT Service Management (ITSM) practices, governance, and service delivery excellence.
Accomplishments
- Closed a landmark $100M IT Transformation & Managed Services deal at du Tech, one of the largest contracts in the region, driving multi-year revenue growth and digital transformation.
- Secured a $40M Managed Services contract at GBM, delivering large-scale infrastructure modernization and service transformation for a Tier-1 enterprise client.
- Consistently recognized with Sales & Pre-Sales Excellence Awards for exceeding targets and winning high-value strategic contracts across enterprise, government, and telecom sectors.
- Achieved President’s Club / Top Performer status multiple times for outstanding sales contributions and solution innovation.
- Delivered multiple “First-of-a-Kind” enterprise solutions (GPUaaS clusters, SOC-as-a-Service, hybrid multi-cloud adoption frameworks), establishing competitive differentiation.
- Regularly engaged as a trusted advisor to C-level executives, influencing decision-making and securing long-term managed services partnerships.
Timeline
Client Solution Leader
World Wide Technology (AndRise Technologies)
05.2025 - Current
Technical Solutions Manager
EITC (du Tech)
10.2023 - 05.2025
Software Client Leader
UCMC
09.2022 - 09.2023
Enterprise Solutions Architect
Gulf Business Machines (HQ)
02.2014 - 04.2022
Bachelor of Engineering - Electronics and Communications
JNNCE
06.1993 - 10.1999