Eesha Loungani
Dubai
Summary
With extensive experience in strategic partnerships and business development, Successfully led collaborations, negotiated key deals, and built strong relationships with top brands. At Lenskart, I enhanced brand visibility through partnerships with banks and loyalty programs, while at YouGotaGift, I expanded their gift card offerings across the GCC and Egypt. At BookMyShow, I played a key role in revamping the brand identity and driving brand strategy and media planning for the movies business. Over the last three years, focused on building and nurturing merchant relationships, driving growth, and delivering measurable results across the GCC region.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
Sales and Business Development Manager
utu
Dubai
02.2024 - 12.2024
- Spearheaded partnerships with leading brands, including Nike, Sun and Sand Sports, Joyalukkas, Tanishq, and retail groups such as Azadea Group, GMG Group, and TITAN Group
- Product Flow Design: Directed the product team to create utu's product flow from the business perspective, ensuring easy usability and functionality for both tourists and retailers
- Marketing: Managed the creation and deployment of marketing collaterals for the Milan and UAE regions, ensuring alignment with utu's brand guidelines and tailoring content to the preferences and behaviors of local tourists and retailers
Regional Partnerships Manager
YOUGOTAGIFT
Dubai
02.2023 - 02.2024
- Successfully executed Merchant partnerships achieving the goal of onboarding 125 key brands across diverse sectors within the GCC and Egypt in 2023
- Identifying and onboarding key brands/merchants across diverse sectors, including Fashion & Apparel, Hypermarkets, and Jewelry enhancing business growth and sector diversity
- Executing a comprehensive role encompassing the entire partnership spectrum, from meticulously generating leads to skillfully pitching, negotiating commission structures, and drafting intricate contracts
- Ensuring seamless product integration and imparting crucial training to merchants on the gift card redemption process
- Successfully onboarded notable brands including Careem, Homes R Us, Damas & VogaCloset
- Pitched to and onboarded noteworthy retail groups- SharafRetail(Forever 21) and TITAN Group(Tanishq, Titan Eyewear plus etc)
- Spearheaded new brand inclusions, collaborating with leading client loyalty programs and banks
- Managing key client relationships, notably Etisalat Smiles, enriching the app's Gift Card catalogue
- Etisalat Smiles-Catering to all client servicing needs and consistently enriching the Smiles app Gift Card catalogue offerings with new e-gift card Brand Partnerships relevant to the Smiles app user base
- Maintaining relationships with existing and new merchants, such as Azadea Group & Apparel Group
- Tracked and managed monthly SLA performance, providing training to colleagues for improved customer support
Marketing Lead Partnerships and Alliances
LENSKART
Dubai
05.2022 - 12.2022
- Championed third-party partnerships spanning banks, loyalty programs, and e-commerce channels, amplifying Lenskart's market presence and extending its reach to a broader customer base
- Key bank partnerships- Partnerships with top banks such as Emirates NBD bank and ADCB bank through seamless POS integration, contributing to month on month customer acquisition
- Customer-focused partnerships like 'Buy Now Pay Later' and 'Planex Tax,' enhancing the overall customer experience
- Cultural affinity building- Partnerships with Esaad and Fazaa to cultivate strong brand affinity among Emiratis, building Lenskart's connection with the local community
- Spearheaded a groundbreaking marketing campaign in collaboration with Ain Dubai, featuring a bold and attention grabbing stunt, elevated Asia's largest Eyewear brand by placing it on the world's largest observatory wheel
- Ain campaign result- Realized a 46% surge in revenue, 28% increase in transaction volume, and a significant 27% uplift in footfall during the Ain launch weekend, reflecting the campaigns impact on driving sales and enhancing customer engagement
- Mall Marketing- Spearheaded Mall Marketing initiatives and fostered relationships with all eight malls housing Lenskart stores
Assistant Marketing Manager
BOOKMYSHOW
11.2015 - 11.2021
- Company Overview: India's largest entertainment ticketing platform
- Propelled acute marketing knowledge for India's largest entertainment ticketing platform to lead brand strategy and establishing the Brand tagline- BookMyShow- It All Starts Here
- Planned and executed Brand strategy & media planning for a diverse portfolio of 200+ movies in seven languages, increasing month on month movie ticketing revenue across India
- Spearheaded the creative direction for 30+ promotional content shoots, collaborating with the most successful actors such as Salman Khan, Akshay Kumar, and Alia Bhatt, contributing to the heightened visibility and success of digital movie marketing campaigns
- Lead Product marketing for BMS products, notably Gift Cards and Food and Beverages, resulting in a year-over-year (YOY) revenue increase of 10% to 15%
- Pioneered the establishment of the influencer marketing vertical at BMS, collaborating with influencers like Zakir Khan to drive increase in ticket sales for Avengers Endgame, the associated content garnered over 6 million organic views and contributed to the sale of 9 million tickets
- Managed and nurtured relationships with advertising, media, and influencer agencies, ensuring seamless collaboration and streamlined communication
Assistant Account Executive
OGILVY
Mumbai
12.2013 - 07.2015
- Diverse Campaign Portfolio: Successfully managed key advertising campaigns, including Tata Sky Actor Javed Akhtar Campaign, T-20 cricket IPL Campaign 2014, and Fifa World Cup Campaign 2014, showcasing versatility in handling diverse projects
- Client Liaison: Demonstrated effective client liaison skills by obtaining information for briefs, sourcing feedback on work in progress, and securing client approval upon completion, ensuring client satisfaction and project success
- Financial Oversight and Budget Maintenance: Effectively maintained budgets across campaigns, including quoting and invoicing, tracking costs, and preventing overruns, showcasing meticulous financial management skills
Education
Marketing Diploma -
IIM Calcutta
Kolkata 12.2021 - 11.2022
Bachelor's - mass media
K.C College Churchgate
Mumbai 08.2010 - 05.2013
Skills
Strategic Partnerships
Influencer Marketing
Product Integration
Contractual Acumen
Brand and Communication Strategy
Data-Driven Decision Making
Commercial Negotiation
Client Liaison
Campaign Planning & Execution
Timeline
Sales and Business Development Manager
utu
02.2024 - 12.2024
Regional Partnerships Manager
YOUGOTAGIFT
02.2023 - 02.2024
Marketing Lead Partnerships and Alliances
LENSKART
05.2022 - 12.2022
Marketing Diploma -
IIM Calcutta
12.2021 - 11.2022
Assistant Marketing Manager
BOOKMYSHOW
11.2015 - 11.2021
Assistant Account Executive
OGILVY
12.2013 - 07.2015
Bachelor's - mass media
K.C College Churchgate
08.2010 - 05.2013
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