Ekaterina Romanova
Dubai
Summary
Are you looking to excel in the competitive hair and beauty salon industry?
I am a highly driven and results-oriented professional with a proven track record of success, poised to pursue a role that presents greater challenges and responsibilities. Backed by 17 years of hairstyling experience and a significant tenure as Head of Education, I've consistently delivered positive outcomes, played a pivotal role in launching new salons, and enhanced the performance of existing ones through the implementation of industry best practices.
My transition to the UAE market has equipped me with valuable insights and strategies tailored to the unique demands of this dynamic environment. I am eager to share my expertise with you as you strive for excellence in the beauty and salon business.
Overview
17
17
years of professional experience
Work History
Senior Hairstylist
ENSPA
05.2019 - Current
- Built strong and lasting rapport with clients through consistent delivery of requested services and exceptional results.
- Performed hair services, including color, haircut, hair extensions, straightening, hair botox etc.
- Grew sales with great work ethic, individualized beauty care plans and positive attitude.
- Increased salon profit through upselling and providing personalized care for return visitors.
- Maintained regular client list of regular customers while handling walk-in clients daily.
- Introduced Air-touch technique to salon to modernize and make unique coloring procedures.
- Increased sales of hair extensions in the salon by using my professional skills and showing benefits to clients.
- Suggested treatments and styles to suit customers' appearance and desired look.
- Expanded client base through direct referrals.
- Monitored hair trends to stay on top of fashions and better serve customer needs.
- Educated clients about products and self-maintenance for healthy hair based on needs and preferences.
Store manager/Hairstylist
United Arab Emirates
12.2017 - 05.2019
- Always exceed sales target by doing a great service and selling retail products.
- Maintaining and developing relationships with existing customers in person and via telephone calls and emails.
- Advising clients on their hair care needs.
- Demonstrating and selling hair products.
- Working with various types of styles and techniques like modern hair coloring, hair perm, hair straightening, blow drying, hair cutting, hair extensions, updo etc.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
- Promoted team collaboration, performance and efficiency by fostering healthy environments focused on mutual success.
- Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
- Supervised guests at front counter, answering questions regarding products.
- Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns.
- Rotated merchandise and displays to feature new products and promotions.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
- Coached sales associates on product knowledge.
Hair Expert
Esendi Group
02.2015 - 12.2017
- Hair extension trainer and creative stylist.
- Responsible for educating peers about all aspects of hair extensions.
- Providing hair education to the beauty salons and help them to increase the quantity of clients.
- Offering hair care and hair styling consultations and recommending a hair product.
- Listening to clients' needs and determine their preferences.
- Cutting, coloring and highlighting hair.
Hairstylist
My Blow
06.2014 - 12.2014
- Evaluated client needs and recommended treatments and strategy to achieve desired result, while maintaining hair health.
- Educated clients about products and self-maintenance for healthy hair based on needs and preferences.
- Helped clients achieve desired looks for routine wear.
- Shampooed, conditioned and rinsed guests' hair using salon-exclusive products while educating clients on product benefits.
- Increased salon profit and providing personalized care for return visitors.
- Increased return customers through cutting, coloring and styling clients' hair with precision.
- Spoke with clients regarding health history, expectations, services and procedures.
- Consistently received positive performance reviews from guests.
Color Expert, Product Expert
Hair Academy Estel Professional
09.2010 - 06.2014
- Making presentations in front of peers, not only on hair styling and hair coloring but most importantly great customer service.
- Worked with chemists to develop new hair products and tested them on the field.
- Held seminars over 500 people and gave them knowledge about hair care, beauty products and hair coloring techniques.
- Increased the number of clients and developed a loyalty program within the salon.
- Engaged in product sales, created new techniques in hair coloring and raised level of service in the salon.
Hairstylist
Headmasters Salon
01.2007 - 01.2010
- Top Stylist, Color Expert.
Education
Beauty
Loreal Academy UAE
Abu Dhabi, Dubai06-2019
ABC Cutting - Beauty
Vidal Sassoon Academy
USA, CA, Santa Monica09-2014
Beauty
Vidal Sassoon Academy
USA, CA, Santa MonicaDesigner - Beauty
Dolores Academy Moscow
Russian FederationColor Expert - Beauty
Estel Academy
Saint-Petersburg,Russian Federation02-2010
Specialist Degree - Color Expert
UNICOSMETIC
Saint-Petersburg, RussiaBachelor of Arts For Teaching - Fashion Design
University Of Technology And Design
Russia, Saint PetersburgHairdresser - Beauty
International Hairdressing Center Maria Y Jose
RussiaSkills
- Hair trainer(retail sales,customer service,hair extensions,coloring)
- Outstanding client retention
- Leadership
- Strategic planning
- Problem-solving
- Project management
- Communication
- Team building
- Endurance
- Phsycology
Accomplishments
- Worked with celebrities and participated in the Fashion Week Show preparing models.
- Held over 1000 seminars for hairstylists.
- Created sales and customer service training programs
- Participated and won awards in International competitions in hairdressing.
- Promoted to Salon Manager after 6th month of employment.
- Selected as “Employee of the Month” for attention to detail and outstanding customer service.
- Collaborated with the biggest European beauty factory, helping to create new products by testing them.
Timeline
Senior Hairstylist
ENSPA
05.2019 - Current
Store manager/Hairstylist
United Arab Emirates
12.2017 - 05.2019
Hair Expert
Esendi Group
02.2015 - 12.2017
Hairstylist
My Blow
06.2014 - 12.2014
Color Expert, Product Expert
Hair Academy Estel Professional
09.2010 - 06.2014
Hairstylist
Headmasters Salon
01.2007 - 01.2010
Beauty
Loreal Academy UAE
ABC Cutting - Beauty
Vidal Sassoon Academy
Beauty
Vidal Sassoon Academy
Designer - Beauty
Dolores Academy Moscow
Color Expert - Beauty
Estel Academy
Specialist Degree - Color Expert
UNICOSMETIC
Bachelor of Arts For Teaching - Fashion Design
University Of Technology And Design
Hairdresser - Beauty
International Hairdressing Center Maria Y Jose
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