Ekta Alreja
Dubai
Summary
Digital content strategist with over 7 years of experience in growing audiences, optimizing content, and spearheading social media strategies. Proven track record in managing editorial teams, conceptualising video content, and driving commercial projects. Skilled in Google Analytics, social media insights, and creating regionally relevant content tailored for GCC/MENA audiences.
Overview
17
17
years of professional experience
Work History
Head of Content
International Centre for Culinary Arts
10.2023 - Current
- Leading the media team, driving the social media and content strategy for the International Centre for Culinary Arts, Dubai and Abu Dhabi.
- I developed the content strategy tailored to trending formats, which resulted in a 98% increase in Instagram following and a 25% increase in Facebook following within five months.
- Developing and managing video content to drive increased audience engagement across social platforms.
- Oversee content production budgets to ensure optimal allocation and ROI for digital campaigns.
- Design culturally nuanced content strategies tailored for GCC/MENA audiences.
- Curating engaging content for B2B and B2C events, maintaining a strong online presence for the brand across multiple channels.
- Interacting with clients, incorporating feedback and maintaining strong rapport to enhance brand perception.
- Generating content concepts to boost engagement and implement posting schedule based on web traffic and engagement metrics.
- Producing high-quality content for Instagram and Facebook on a daily basis, ensuring consistency.
- Assist with live event coverage and ongoing community management projects, leveraging journalistic instincts to capture key moments.
- Collaborating with social media team members to coordinate ad campaigns and brainstorm innovative content ideas.
- Organized and managed events to ensure smooth execution, including coordinating logistics and overseeing on-ground operations.
- Communicated with clients and stakeholders to enhance event delivery and satisfaction, ensuring alignment with ICCA’s brand vision.
- Organized and managed events to ensure smooth execution, including coordinating logistics and overseeing on-ground operations.
- Communicated with clients and stakeholders to enhance event delivery and satisfaction, ensuring alignment with ICCA’s brand vision.
- Managed events to ensure smooth execution, including coordinating logistics and overseeing on-ground operations.
- Communicate with clients and stakeholders to enhance event delivery and satisfaction.
- Oversee media coverage for ICCA’s events to strengthen brand visibility and reputation.
Assistant Editor
POPxo, Good Glamm Group, Delhi/ Dubai
07.2019 - 08.2023
- Spearheaded women-focussed campaigns such as #POPxoPowerWomenList and #POPxoWomenWhoWin. The campaigns celebrated inspiring female leaders and achievers across various industries.
- Conceptualised and executed audience-driven initiatives like #POPxoGetFit. The intiative focussed on women's health and fitness, which significantly increased audience engagement and platform visibility.
- Collaborated with brands and stakeholders to deliver impactful campaigns that aligned with women's lifestyle, fashion, and empowerment themes.
- Used audience analytics and engagement metrics to refine campaign strategies, achieving a measurable increase in digital traffic and audience loyalty.
- Managed editorial content across multiple verticals, ensuring a consistent tone and quality aligned with the platform’s mission of empowering women.
- Produced branded content for regional partnerships, including campaigns for Dubai Tourism and Accor (MEA), catering to the GCC/MENA audience.
Sr Branded Content Expert
Parentune.com
01.2019 - 07.2019
- Producing content for all brands working with parentune
- Interacting with various stakeholders like brand teams, designers, content contributors, doctors
- Writing, editing parenting, health and lifestyle features as well as topical issues
- Responsible for brand renewals on the basis of content done for each
Independent PR Consultant
Take My Word Media Pvt Ltd
09.2013 - 12.2018
- Creating weekly, monthly, quarterly & annual review reports,
- PR and business plans, media mapping, opportunities tracking, identify & plot brand building story pegs
- Ideating and planning content for clients' social media handles
- Developing and implementation of effective promotional activities
- Building the brand image through integrated communication, marketing and trade strategies
- Business Development
Assistant Copy Editor
India Today
03.2010 - 08.2013
- Ideating and writing news articles and soft features
- Incharge of six city supplements
- Editing copies received from correspondents across six cities
- Coordinating with photographers across cities and correspondents as well
- Planning page layouts and cover
- Managing production of all six supplements including the Delhi supplement
Senior Features Writer
The Pioneer, India
02.2010 - 09.2010
- Planning and writing soft features for the B2B travel magazines
- Reporting and attending various industry events
- Handling the magazine production
- Writing and editing stories for the Pioneer's city supplement
- Also wrote stories for the Sunday edition of the Pioneer
Senior Correspondent
Times Of India
12.2007 - 07.2010
- (JV between TOI & HT)
- Writing and editing stories across verticals
- Reporting and writing city based education, aviation and crime stories
- Conceptualizing story ideas for features pages as well
- Conducting interviews with prominent personalities
- Reporting and attending various industry events
Education
PG Diploma - Journalism
Times School of Journalism
B.Com -
Kamala Nehru College
CBSE -
Lady Irwin School
XII- CBSE -
Delhi University
2005
Skills
- Digital Traffic Growth & Optimization
- Content Strategy for Desktop & Mobile
- Social Media Strategy & Platform Management
- WordPress & Content Management Systems (CMS)
- Google Analytics, Parsely and SEO
- SEO Understanding
- Video Conceptualization & Editing (CapCut)
- Scriptwriting
- Graphic Design Tools (Canva)
- Event Representation & Brand Advocacy
- Commercial Planning
- Audience Engagement Metrics & Social Listening
Timeline
Head of Content
International Centre for Culinary Arts
10.2023 - Current
Assistant Editor
POPxo, Good Glamm Group, Delhi/ Dubai
07.2019 - 08.2023
Sr Branded Content Expert
Parentune.com
01.2019 - 07.2019
Independent PR Consultant
Take My Word Media Pvt Ltd
09.2013 - 12.2018
Assistant Copy Editor
India Today
03.2010 - 08.2013
Senior Features Writer
The Pioneer, India
02.2010 - 09.2010
Senior Correspondent
Times Of India
12.2007 - 07.2010
B.Com -
Kamala Nehru College
CBSE -
Lady Irwin School
XII- CBSE -
Delhi University
PG Diploma - Journalism
Times School of Journalism
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