Ekta Bhupal
Dubai,United Arab Emirates
Summary
As a seasoned Revenue Management expert, I bring to the table 17 years of progressive experience within the Hospitality sector, focusing on the intricate art of yield management. My proficiency lies in steering key stakeholders towards common goals with exceptional communication skills and a collaborative approach that underscores the essence of teamwork. I am a dynamic and self-motivated professional, recognized for my meticulous attention to detail and superior organizational skills. These attributes, combined with my capacity to juggle multiple projects and tasks simultaneously, make me an invaluable asset to any commercial team seeking to drive tangible results.
Overview
22
22
years of professional experience
2002
2002
years of post-secondary education
Work history
Executive Director of Revenue Management
MADINAT JUMEIRAH RESORT
Dubai
06.2021 - 09.2025
- Jumeirah Al Naseem, Jumeirah Dar Al Masyaf, Jumeirah Al Qasr, Jumeirah Mina A'Salam and Madinat Jumeirah Conference Centre
- Spearheaded record-breaking revenue growth year-over-year for the past three years at Madinat Resort, navigating through the pandemic and now expanding my expertise into F&B and Spa revenue optimization.
- Drove revenue management excellence for Jumeirah Resort Cluster, achieving significant financial performance enhancements.
- Masterminded collaborative strategy execution, aligning leadership, regional/corporate teams, owners, and asset managers for unified goal achievement.
- Demonstrated prowess in budgeting, forecasting, and demand analysis, fine-tuning pricing and inventory for maximum profitability.
- Conducted in-depth business mix and profitability studies, identifying and capitalizing on revenue growth opportunities.
- Boosted premium room revenue and rate efficiencies, playing a pivotal role in the resort's robust financial health.
- Played a key role in pre-opening strategies, establishing market share and RevPAR dominance from the outset.
- Conducted incisive monthly performance reviews, pinpointing areas for growth and championing continuous enhancement.
- Collaborated closely with sales & marketing teams to craft and implement precise, effective strategies and action plans.
- Cultivated a harmonious team environment, aligning sales, marketing, and brand divisions towards common performance objectives.
- Employed advanced market intelligence and competitor analysis tools to guide strategic decision-making.
- Nurtured strategic partnerships with industry leaders, leveraging competitive insights for market advantage.
- Executed dynamic pricing models across diverse segments, optimizing revenue streams from corporate, wholesale, and group sales.
- Optimized revenue distribution channels, enhancing online travel agency partnerships for competitive positioning.
- Coordinated with IDeaS relationship managers to ensure optimal system operations and performance.
- Championed team management and talent development, focusing on nurturing high-performance teams for sustained organizational growth.
- Proficient with industry-leading tools such as Synxis, Opera Cloud, Opera S&C, IDeaS G2 & G3, Delphi, Power BI, OTA insight, and OTA extranets, ensuring operational excellence and strategic decision support.
Director of Market Strategy
DUBAI BEACH CLUSTER
Dubai
09.2019 - 05.2021
- Elevated from City Cluster to spearhead revenue optimization for flagship properties, including Jumeirah Al Naseem, Dar Al Masyaf, Al Qasr, Mina A'Salam, Madinat Jumeirah Conference Centre, Jumeirah Beach Hotel, and the iconic Burj Al Arab.
Director of Market Strategy
DUBAI CITY CLUSTER
Dubai
11.2016 - 08.2019
- Spearheaded cluster revenue optimization for Jumeirah Emirates Towers, Jumeirah Creekside, while driving pre-opening strategies for four Zabeel House properties (Zabeel House The Greens, Al Seef Hotel by Jumeirah, Zabeel House Al Seef and Zabeel House Mini)
Director of Revenue Management
JUMEIRAH EMIRATES
Dubai
10.2015 - 10.2016
- Led the development and implementation of innovative revenue strategies, optimizing pricing, distribution, and promotional tactics to enhance profitability. Exceeded financial targets by skillfully steering the hotel to surpass budget expectations.
Director of Revenue Management
JUMEIRAH CREEKSIDE
Dubai
02.2015 - 09.2015
- Promoted after three years of successful revenue and profit growth, tasked with further optimizing hotel revenue streams.
Revenue Manager
JUMEIRAH CREEKSIDE
Dubai
07.2011 - 01.2015
- Successfully launched the hotel in 2012 as a key member of the pre-opening team, showcasing exceptional revenue management expertise, successfully achieving key opening goals.
Revenue Manager
GOA MARRIOTT
01.2010 - 03.2011
- Lead the property's transformation as the inaugural leadership role, expertly guiding it through a phased renovation and strategic repositioning. Attained the pinnacle of market share, securing Rank 1 within the first month post-reopening.
Progressive roles
MARRIOTT INTERNATIONAL
01.2004 - 01.2009
Education
Bachelor of Science -
Carmel College, Nuvem Goa University
Higher Secondary - undefined
Deepvihar Higher Secondary
High School - undefined
Deepvihar High School
LANGUAGES
ENGLISH
Awards
Highly Commended Revenue Management of the Year Hotelier Middle East Award 2023, Finalist ROC Star Awards 2022 HSMAI Middle East ROC Conference 2022
LINKS
LinkedIn: https://www.linkedin.com/in/ekta-bhupal-89412a7
COURSES
- CORNELL UNIVERSITY
- Total Hotel Revenue Management
- Restaurant Revenue Management
- Analyzing segmentation and targeting (Digital Marketing)
- Advance Revenue Management
- Becoming a Powerful Leader
- Building High Performing Teams
Timeline
Executive Director of Revenue Management
MADINAT JUMEIRAH RESORT
06.2021 - 09.2025
Director of Market Strategy
DUBAI BEACH CLUSTER
09.2019 - 05.2021
Director of Market Strategy
DUBAI CITY CLUSTER
11.2016 - 08.2019
Director of Revenue Management
JUMEIRAH EMIRATES
10.2015 - 10.2016
Director of Revenue Management
JUMEIRAH CREEKSIDE
02.2015 - 09.2015
Revenue Manager
JUMEIRAH CREEKSIDE
07.2011 - 01.2015
Revenue Manager
GOA MARRIOTT
01.2010 - 03.2011
Progressive roles
MARRIOTT INTERNATIONAL
01.2004 - 01.2009
Higher Secondary - undefined
Deepvihar Higher Secondary
High School - undefined
Deepvihar High School
Bachelor of Science -
Carmel College, Nuvem Goa University
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