Elif Dogan

Creating a Marketplace platform in an app through segmentation, budget management, partnerships, and data analysis

Incremental 15% increase in sales

• Driving analytics, insights and actions working in the markets across RGM levers of trade effectiveness, promo effectiveness, mix management (portfolio, channels, and geography), PPA, price curves
• Pricing & margin analysis by market to uncover opportunities
• Deploying RGM tools in the markets – Price ladders / curves; Margin pool calculator: Promotion ROI calculator; Customer segmentation tool.
• Researched and resolved issues regarding integrity of data flow into databases.
• Utilized data visualization tools to effectively communicate business insights.
• Used statistical methods to analyze data and generate useful business reports.

• Conducting regular market analyses to provide meaningful data to enhance business performance and provide pre and post promotional trade spending ROI analysis - ROI increases 1 p.p
• Devised product pricing strategies and trade marketing investments to support growth.
• Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.

• Responsible for upselling, cross-selling, and churn activities for 3mio customers by managing churn predictive modeling and descriptive customer analysis
• Conducting a communication strategy with SMS, email and push notifications
• Daily creation of customer target data for every campaign and communication tool
• Creating a customer base map by analyzing their usage, purchase patterns and needs in order to create tailored offers and grow their associated revenues
• I worked with SQL and Excel for all data analysis, Tableau for statistical visualizations.

• Conducting deep dive and root cause analysis of disconnected customers for all segments to understand the churn reasons and preparing churn reason reporting
• Analyze correlation between consumer usage behaviors and upsell tendency to detect triggers for incremental revenue
• Working closely with pricing, product, finance, marketing and big data teams to define new requirements of customers
• Organizing Market Research to get insight on disconnection reasons and customer needs

• Leading go to market plan and launching the project "Digital Diabetes Tracking Program" which reached over 100K users with producing $0.5 Mio revenue
• Conducting and collected customer insight regarding the hospital's service quality, NPS increased to 89.

• Responsible for the creation of marketing materials like brochures, newsletters, fact sheets, case studies, web content and developing briefings, presentations, and other communication tools