Summary
Overview
Work history
Education
Skills
Websites
Languages
Personal Information
Timeline
Generic

Elina Hedman

Dubai,UAE

Summary

Product & Business Growth Leader with 15+ years’ experience across corporate and startup environments. Proven ability to scale digital platforms, lead cross-functional teams, and deliver innovative products that drive both user adoption and commercial success. Skilled in business development, market expansion, and strategic partnerships, while equally strong in product strategy, UX-driven innovation, and operational execution. Experienced across diverse industries including Event Tech, Healthtech, Insurance, Retail, Manufacturing, and Automotive, with a track record of managing high-value projects, building client relationships, and ensuring sustainable business growth.

Overview

18
18
years of professional experience

Work history

Operations & Business Development Manager

GlasArc / Crystal Arc
Dubai, MENA
03.2024 - 08.2025
  • Drove new business growth through proactive client engagement and relationship management.
  • Delivered high-value architectural and decorative glass projects across luxury interiors and fit-out.
  • Negotiated supplier contracts and optimized factory workflows to improve margins and delivery times.
  • Led digital and marketing initiatives that increased brand visibility and generated qualified leads.
  • Established brand guidelines to ensure uniformity across all platforms.
  • Negotiated contracts with vendors to ensure best value for money spent on resources.
  • Implemented project management methodologies to streamline workflows.

Project Innovation Consultant

Daman - National Health Insurance Company
Abu Dhabi
02.2022 - 03.2023
  • Led digital product initiatives to improve customer experience and engagement.
  • Delivered new digital features and partnerships, enhancing client retention.
  • Spearheaded new market research, resulting in innovative business strategies.
  • Streamlined internal processes with an aim to enhance productivity levels.

Founder

elinaapp.com
, Global
02.2021 - 08.2025
  • Founded and scaled a digital healthtech platform from concept to launch.
  • Secured partnerships with insurers and healthcare providers for product adoption.
  • Directed product strategy, fundraising, and go-to-market execution.
  • Built strategic collaborations positioning the app for MENA expansion; Delivered an innovative product with commercial partnerships in pipeline.

Operations & Marketing Manager

GroupPolar.com
Dubai, UK & UAE
01.2022 - 08.2023
  • Managed operations while spearheading business development across two regions.
  • Secured contracts in retail and manufacturing, contributing directly to company growth.
  • Led client proposals, negotiations, and delivery of cross-border projects.
  • Developed a new brand and executed a new website for the business.

Chief Product Officer

Evvnt.com
, Global
02.2021 - 08.2025
  • Supported product growth and expansion strategy.
  • Partnered with founder to optimize sales channels and client acquisition touchpoints.
  • Managed relationship with key stakeholders, strengthening the company image.
  • Established and maintained consistent brand messaging across multiple platforms.

Head of Project Consultant

Innsworth
London
02.2020 - 01.2022
  • Led large-scale consumer litigation projects against global corporations including Oracle, Salesforce, and Facebook, managing multi-million-pound claims.
  • Oversaw the creation and management of digital platforms and brands to support claimant acquisition, engagement, and onboarding.
  • Coordinated between lawyers, funders, marketing agencies, and technical teams to ensure alignment on strategy, delivery, and compliance.
  • Designed and executed digital marketing and communications campaigns to drive claimant awareness and participation.
  • Acted as key liaison with senior stakeholders, ensuring reporting, transparency, and progress across legal and business objectives.

Strategic Project Consultant

Ehfaaz
Dubai
09.2022 - 03.2024
  • Delivered business-focused project solutions across digital and product innovation.
  • Strengthened market positioning and client acquisition strategies for SME clients.
  • Led innovative initiatives, resulted in increased market share.

Product Owner / Project Director

The Privacy Collective
01.2020 - 01.2022

Product Owner / Project Director

Rohme.uk
London
06.2020 - 11.2021

Product Owner / Project Director

Nimbletank
London
07.2012 - 02.2020

Product Owner / Project Director

Borkowski.do
London
03.2017 - 04.2018

Product Owner / Project Director

Verbalisation
London
02.2016 - 01.2017

Product Owner / Project Director

HelloBaytree
London
07.2015 - 01.2016

Product Owner / Project Director

Blippar
London
06.2012 - 08.2012

Product Owner / Project Director

Agency Mobile
London
06.2012 - 07.2012

Product Owner / Project Director

Somo Ltd
London
02.2011 - 03.2012

Product Owner / Project Director

Mobile Interactive Group
London
02.2008 - 02.2011

Education

International Social Science -

Soderportskolan

Skills

  • Digital Innovation & Platform Development
  • Business Development & Partnerships
  • Market Expansion & Growth Strategy
  • Product Strategy & Roadmapping
  • Client Acquisition & Stakeholder Management
  • UX/UI & Customer Experience Design
  • Cross-Functional Team Leadership
  • Negotiation & Contract Management
  • Startup Growth & Corporate Scaling
  • Operations & Project Delivery Across Industries (Tech, Healthtech, Events, Retail, Manufacturing, Insurance, Automotive)

Languages

English
Swedish

Personal Information

Nationality: Swedish

Timeline

Operations & Business Development Manager

GlasArc / Crystal Arc
03.2024 - 08.2025

Strategic Project Consultant

Ehfaaz
09.2022 - 03.2024

Project Innovation Consultant

Daman - National Health Insurance Company
02.2022 - 03.2023

Operations & Marketing Manager

GroupPolar.com
01.2022 - 08.2023

Founder

elinaapp.com
02.2021 - 08.2025

Chief Product Officer

Evvnt.com
02.2021 - 08.2025

Product Owner / Project Director

Rohme.uk
06.2020 - 11.2021

Head of Project Consultant

Innsworth
02.2020 - 01.2022

Product Owner / Project Director

The Privacy Collective
01.2020 - 01.2022

Product Owner / Project Director

Borkowski.do
03.2017 - 04.2018

Product Owner / Project Director

Verbalisation
02.2016 - 01.2017

Product Owner / Project Director

HelloBaytree
07.2015 - 01.2016

Product Owner / Project Director

Nimbletank
07.2012 - 02.2020

Product Owner / Project Director

Blippar
06.2012 - 08.2012

Product Owner / Project Director

Agency Mobile
06.2012 - 07.2012

Product Owner / Project Director

Somo Ltd
02.2011 - 03.2012

Product Owner / Project Director

Mobile Interactive Group
02.2008 - 02.2011

International Social Science -

Soderportskolan
Elina Hedman