Elina Skudra

Volunteering

• Contributed to values, goals and strategic vision of association.
• Led organization in setting goals and strategies.
• Lead planning and execution of association activities, ensuring preservation and celebration of Latvian language, traditions, and culture.

Association facilitates a range of activities, including a Latvian language school for children, business seminars for entrepreneurs, and vibrant cultural and traditional events. All initiatives are organized in close cooperation with the Embassy of Latvia in the United Arab Emirates.

Volunteering

• Contributed to values, goals and strategic vision of association.
• Secured funding twice from Riga City Council for the restoration of historic residential building (2021 & 2022)
• Facilitated state-guaranteed co-financing for essential building repairs (2022)
• Orchestrated and supervised restoration and construction projects in alignment with apartment owners' decisions
• Strategizing and overseeing future reconstruction initiatives

• Ensured launch readiness and early access of new Covid-treatment for high-risk patients in Nordic markets.
• Implemented global medical education events, including stand-alone meetings and national/regional events, to raise awareness among healthcare professionals about risk groups and availability of new treatment.
• Introduced innovative practices to improve transparency, simplify processes, and increase efficiency for benefit of patients and communities.
• Identified operational steps and resources required to meet project goals and objectives.
• Implemented project steps to meet its goals and objectives, managed costs, and monitored performance.
• Provided detailed project status updates to stakeholders and executive management.
• Coordinated with cross-functional teams to resolve project issues and mitigate compliance risks.
• Drafted project reports to identify successful outcomes, insights and future recommendations.

• Launched new vaccine in three key accounts, achieving 80% market share growth within three months despite challenges of global pandemic.
• Collaborated with cross-functional teams to develop national risk group recommendations, ensuring long-term protection for patients from menB in Finland.
• Built strong relationships with experts and key customers, resulting in effective implementation of disease awareness campaign targeting at-risk patients.
• Organized impactful hybrid launch events and trainings on national level, raising awareness about disease and vaccination benefits among relevant target groups.
• Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
• Improved account management by predicting potential competitive threats and outlining proactive solutions.

• Led projects focused on optimizing business operations and fostering continuous improvement across Nordic markets, identifying areas of highest value to company.
• Implemented new sales force incentive scheme in all therapy areas across Nordic markets, boosting sales culture and attracting/retaining skilled employees.
• Pioneered patient support program in Finland, enabling proactive self-management of therapy and reducing hospital burden by at least 60%.
• Designed and executed new digital customer journey in Sweden for established products, promoting ongoing engagement with healthcare professionals.
• Adjusted project plans to account for dynamic targets, staffing changes, and operational specifications.

• Ensured execution of strategic and operational plans by driving adoption and implementation of marketing campaigns for respiratory launch brands across Nordics
• Collaborated with external agencies to produce tailored, high-quality campaigns for Nordics
• Optimized campaign performance through content and channel analysis, leading to increased conversion rates
• Shared best practices in Nordic markets to inspire teams and drive better results
• Led changes within newly established Nordic cluster to enhance operational efficiency and transparency
• Developed original content using social listening and independent sources.
• Strengthened content through proofreading and editing.

• Managed administrative logistics of events planning, event booking, and event promotions.
• Organized weekly thematic events and concerts, resulting in full capacity attendance of approximately 700 guests per event.
• Developed and executed comprehensive marketing campaigns across multiple channels (radio, social media, print), leading to establishment of loyal customer base and continuous growth in new customers.
• Played a pivotal role in promoting club to wider audience, resulting in increased brand awareness and attracting diverse range of customers.

• Developed and executed strategies to enhance campaign creation and implementation processes, ensuring high quality outcomes within budget and timelines for respiratory launch products in Nordics
• Maintained content marketing calendar to schedule creation and delivery deadlines.
• Directed content of website by gathering information and integrating data from other departments.
• Approved, reviewed and edited content flowing to website.
• Used content management system to analyze user engagement and website traffic metrics.
• Conducted research and collaborated with subject matter experts to develop accurate content.
• Led initiatives to drive operational efficiency and transparency within the newly established Finland & Baltic cluster at GSK.

• Managed a team of five employees to ensure smooth office operations within budget constraints
• Established workflow processes, monitored daily productivity, and implemented modifications to improve overall performance of personnel.
• Coached new hires on company processes while managing employees to achieve maximum production.
• Provided efficient administrative support to the local General Manager and management team
• Planned and executed successful cross-therapy area events and meetings for external customers, including a highly impactful launch event for a new respiratory product
• Designed and managed regular internal events such as sales meetings and corporate events
• Organized a highly recognized Finland-Baltics cluster kick-off event at the GSK Europe level.

• Managed small team to ensure efficient office operations within allocated budget
• Coordinated communications, financial processing, registration, recordkeeping, and other administrative functions.
• Led change management initiatives that positively impacted company culture and productivity.
• Provided exceptional administrative support to local GM and management team, including organizing global CEO's visit to Baltic states