I am a seasoned operations and project management professional with five years of experience. Having relocated to Dubai, I joined Expo 2020, the world's largest mega event, where I led a team of professionals to achieve great success in the food and beverage business. Our Expo street food concept was awarded by Time Out.
Currently, as the Retail And Entertainment Channel Manager in House of Pops, I lead the expansion of our retail channels and ensure the perfect execution of our ice cream business. I bring expertise in team building, retail design, and delivery to drive the growth of the business. With my experience in operations and project management, I am dedicated to delivering top-notch results and achieving business success
As a Retail And Entertainment Channel Manager, i am responsible of all the shops, events and catering commercials/operations in the UAE.
As Retail Channel Manager for House Of Pops, I am responsible for overseeing 20+ retail outlets in the UAE, including JBR, Kite Beach, Dubai Eye, City Walk, Lamer, and Global Village. My duties include negotiating contracts with landlords, ensuring profitability of the shops, managing shop operations and commercials, and building and leading a team of 60+ employees.
In addition, I am in charge of the design and delivery of all projects, including exhibitions, new shops, and Gulfood. This involves managing the project timeline, budget, and resources, as well as collaborating with cross-functional teams to ensure successful execution.
One of my proudest accomplishments in this role has been achieving a 45% year-over-year increase in business growth while reducing manpower costs by 30%. I achieved this by implementing effective visit plans and scheduling strategies.
In summary, I am a highly skilled and experienced Retail Channel Manager with a proven track record of success in managing and growing multiple retail outlets, as well as overseeing the design and delivery of complex projects.
As a Food and Beverages Manager at Expo 2020, I was responsible for developing and delivering the Expo street food concept during the commissioning phase before the opening of the event. My team and I were in charge of planning and executing the operation of the food trucks and pop-up carts located all over the Expo site, which served over 100,000 visitors daily.
I led a team of professionals in developing and managing the park, ensuring the proper allocation of food and beverage concepts in each park to offer visitors a unique and memorable experience. During the event, my team and I were responsible for operating more than 45 vendors, including well-known brands such as Domino's Pizza, JAILBIRD, Mattar Farm, Baskin and Robbins, Highjoint, Nightjar Coffee, Yifang, and This is Hotdog.
One of my greatest achievements was increasing sales by 25% each month while ensuring that the maximum number of people were hosted, and that vendors were never out of stock. I accomplished this by efficiently managing the complex operation, coordinating with vendors, and implementing a cost-effective procurement strategy.
As the person fully responsible for the profitability of the operation, I constantly analyzed financial data and key performance indicators to identify areas for improvement and implement necessary changes to boost profitability. This involved negotiating vendor contracts, implementing cost-saving measures, and optimizing staff scheduling to maximize efficiency and minimize labor costs.
During the event, I reported to the Main Operations Centre (MOC) on a monthly basis and to the Zone Operations Control (ZOC) on a weekly basis, providing updates on the food and beverage operation and any issues that arose. This involved ensuring that all stakeholders were informed and aligned on the operation and that any issues were promptly addressed.
In addition, post-event, I was also in charge of the decommissioning phase, where I led a team of professionals in taking inventory of over 15 million dirhams worth of kitchen equipment supplies. This involved managing a team of individuals, coordinating with suppliers and vendors, and ensuring that all inventory was properly accounted for and cataloged.
Overall, my experience as a Food and Beverages Manager at Expo 2020 allowed me to hone my management skills, develop a deep understanding of food and beverage operations, and cultivate my financial acumen.
At ALFA Orascom Telecome, I served as a Network Sites Manager responsible for overseeing the implementation of over 60 cell towers across Lebanon. My duties included developing and executing effective site implementation plans, analyzing costs from various perspectives, and ensuring smooth and effective execution.
I was also in charge of the coordination between ALFA and the Ministry of Telecommunication. This involved working closely with both parties to ensure that the implementation of the cell towers was in line with government regulations and policies.
As a testament to my project management skills, I successfully oversaw the full migration of a specific site from 3G to 4G technology. I also achieved a significant cost reduction of 29% by efficiently managing resources and finding ways to optimize costs.
Furthermore, I was responsible for reporting directly to the board on a weekly and monthly basis. This allowed me to keep senior management informed about the progress of the projects and any issues that needed to be addressed.
Moreover, I am proud to have reduced the power consumption in the sites by 68% by implementing a solar energy system. This showcases my commitment to sustainability and my ability to find innovative solutions to improve operations.
Overall, my experience as a Network Sites Manager at ALFA Orascom Telecome highlights my skills in project management, cost optimization, sustainability, effective communication with senior management, and coordination with government entities.
As project manager at Falling Star Production, I was responsible for managing the production of TV commercials, talk shows, and other sets for local TV channels. My primary responsibilities included communicating and coordinating with different entities to ensure that the shooting took place and that all production requirements were met. I was also responsible for managing resources and budgeting.
One of my most notable achievements in this role was reducing production costs by 40% in the third year of my tenure. I accomplished this by maintaining a warehouse of shooting props and reusing them in different sets. Over the course of three years, I built up a large stock of props that eliminated the need to purchase new props for each production. This approach helped to significantly reduce production costs while still maintaining the quality of the productions.
Overall, my experience as a project manager at Falling Star Production involved managing large-scale productions, coordinating with multiple stakeholders, and implementing cost-saving measures to increase efficiency and profitability.
As a Technical Support Specialist, I was responsible for all client support operations through various communication channels. My main responsibilities included assessing data and network requirements for big firms and organizations, and overseeing projects from start to finish, from site visits to network implementation. Specifically, I was in charge of router support and network coverage support.
One of my key achievements in this role was increasing the data consumption of all our clients by 16%, by implementing new network solutions and optimizing existing ones. This resulted in improved network performance and higher levels of client satisfaction.
Some of my other achievements in this role include: