Elrayah Elshikh

As Product Owner at Golden Scent, I translate business goals into actionable user stories, manage the product backlog in JIRA, and guide the Scrum team to deliver high-impact features. I lead stakeholder collaboration, drive Agile development, and ensure alignment on sprint goals. I also conduct product testing, analyze usability, and provide UX feedback based on real user behavior in the MENA region, driving continuous improvement and regional market fit.

As Project Coordinator at Oracle Qatar, I supported Agile project delivery across a 70+ member team, managing schedules, resources, and milestone tracking. I facilitated stakeholder communication, resolved blockers, and ensured alignment with project goals. I also prepared status reports, monitored performance, and promoted efficient cross-functional collaboration to maintain quality and customer satisfaction.

As Head of Products at Smart Care, I led B2B/B2C product strategy, pricing, and GTM execution across Sudan and Egypt, driving strong adoption and profitability. I managed cross-functional teams, ran user testing and market research to shape product roadmaps, and collaborated with UI/UX teams to align features with regional consumer needs. I also integrated APIs with payment providers and used KPIs to monitor product performance post-launch.

• ed the MIS team for a national Social Safety project serving 900K+ households. Oversaw in-house and outsourced development, system architecture, and vendor coordination. Managed integrations with external programs and NGOs, ensured SLA compliance, and maintained system stability. Supervised testing and approved UAT results across development stages.

Managed B2B product portfolio for corporate clients, implementing pricing strategies that boosted profitability by 15%. Led GTM plans, conducted market research to shape product roadmaps, and collaborated with sales, marketing, and tech teams to ensure smooth delivery. Monitored KPIs to drive continuous product improvement and client satisfaction.

Developed scalable software for data center infrastructure using Agile and ITIL practices. Built real-time monitoring dashboards, led a development team as Scrum Master, and used Java, Python, PHP, and Laravel for efficient delivery. Oversaw testing, performance tuning, and third-party tech evaluation. Mentored junior engineers and ensured solutions met user and business needs.

Delivered custom desktop and web software based on client needs. Provided hosting solutions and resolved technical issues across control panels (cPanel, Plesk, etc.). Led development teams using C#, VB, and PHP, and deployed CMS platforms like WordPress, Joomla, and Magento. Managed marketing campaigns and drove business development across multiple projects.

Managed the national database for technical schools and universities in Sudan. Developed a School Management System enabling automated reporting on teachers, students, and academics. Built the council’s official website using Joomla CMS, aligned with National Information Center standards.

• Teaching IT and Electrical Students.
• Visual Basic .Net.
• Software Engineer.
• OOP in C++.