Illustrator Pro
Emad Al Kareem
Marketing Communications Specialist
Abu Dhabi,AZ
Summary
Effective Marketing Communications Manager handling wide-ranging needs with strategic mindset and tactical expertise. Proven successes in building brands, maximizing engagement and coordinating cohesive strategies across outlets and platforms.
Overview
14
14
years of professional experience
21
21
years of post-secondary education
2
2
Languages
Work History
Marketing Communications Manager
Sawaeed Holding PJSC
Abu Dhabi
10.2017 - Current
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
- Managed consistent design theme, look and content of organization's online presence.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Coached executives on key talking points and communication strategies for different audiences.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
- Led strategic development and implementation of clients' branding and marketing plans.
- Revitalized employee communications to better convey important information and boost morale.
- Identified and capitalized on unmet market needs by performing in-depth customer and market research.
- Devised and executed integrated, online and direct marketing campaigns.
- Developed, utilized and reviewed yearly customer satisfaction surveys.
- Revamped online and print materials in collaboration with graphic designers, photographers and printers.
- Created fresh, attractive designs with crisp graphics and engaging copy.
- Reviewed and approved imagery and text to keep communications in line with brand ideals.
- Represented organization with media outlets and general public, conveying consistent messages to support objectives and positively spin current events.
- Designed concepts and layouts using Adobe Illustrator and Photoshop.
- Executed marketing and sales plans to consistently achieve territory targets.
- Worked with public relations team to launch and update company social media profiles, website and blog.
- Contributed expertise to multiple committees to enhance outreach and branding strategies.
- Boosted Sawaeed overall ratings by 800% through Google targeted social media marketing campaign.
Marketing and Communications Officer
Adcoops/Spar Middle East
Abu Dhabi
03.2015 - 09.2017
- Supervising Creative, Visual Merchandising, Photography and Production teams to streamline daily work.
- Work effectively with internal departments (Commercial, leasing, sub-brands to ensure optimum business effectiveness and information is communicated around the business units.
- Led new store openings, product launches, events, brand activations.
- Led team of successful marketing professionals in designing promotional materials and outlining company vision.
- Tracked return on investment for targeted marketing campaigns and reassessed when necessary.
- Utilized working knowledge of Google and SEO analytics to optimize content discoverability.
- Built and led strong presentations to promote products and build brand recognition.
- Built and facilitated design of websites and other online promotional material, supporting strategic brand placement and visibility.
- Supervised marketing plans and actions for product launches, public relations tasks, and trade shows.
- Liaised with [Job title] to manage and deliver marketing and communications plans.
- Monitored corporate social media accounts and leveraged community support to promote brand and products.
- Ran B2B and B2C advertising campaigns, managing budgets totaling $[Amount] and responsibly documenting expenditures.
- Produced impeccable marketing copy for website and social media outlets, writing and editing large quantities of content.
- Networked with industry professionals from different companies and partner agencies to discover unprecedented marketing solutions.
- Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Responded to requests for information from media or designated appropriate spokesperson or information source.
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
Media Coordinator
Adcoops/Spar Middle East
Abu Dhabi
01.2014 - 03.2015
- Negotiated rates with media sales companies to obtain most competitive prices.
- Coordinated launch of media campaigns with marketing, communications and sales departments.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Handled external communications with media and public relations professionals.
- Collected information about kinds of audiences targeted by different media and approximate size each group.
- Built and maintained positive business relationships with clients while advocating for company in [Type] negotiations.
- Monitored buying strategies.
- Managed [Number] employees in media department at [Business Name].
- Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.
- Determined optimal combination of media outlets for promotional campaigns and allocated resources according to consumer data analysis.
- Established departmental policies, yearly objectives, areas of opportunity and goals related to sales and budgeting.
- Discussed marketing goals with clients to identify needs and articulate details to marketing team.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
- Oversaw annual budget of company and made cost recommendations.
- Bought advertising space in newspapers and magazines.
- Enhanced [Type] revenue generation by [Number]% over [Timeframe] by introducing [Type] strategies.
Marketing Coordinator
Adcoops/Spar Middle East
Abu Dhabi
01.2013 - 03.2014
- Created press releases and announcements, newsletter articles and website copy.
- Organized logistics for marketing and proposal strategy meetings.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Managed team calendars and scheduled events for multiple staff members.
- Revitalized web content and social media profiles with new and interesting content.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Worked with vendors to complete projects according to schedule and specifications.
- Sourced vendors for services such as video production and materials to complete marketing objectives.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Planned trade shows and vendor fairs for clients and partners to attend.
- Assembled and coordinated marketing materials preparation, printing, binding, shipping and delivery.
- Monitored and elevated data integrity within and between Salesforce, Marketo and Google Analytics.
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Planned and executed internal and external marketing events.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Tracked and reported on marketing campaign responses.
- Created professional business correspondence, spreadsheets and presentations.
- Diversified and enhanced website pages and social media platforms to boost reach.
- Built new materials libraries with fresh imagery, copy and graphics to enhance marketing campaigns.
- Coordinated resources to craft marketing plans for product launches and events.
- Maintained complete database of files, contacts and project materials.
Creative Copywriter
Adcoops
Abu Dhabi
02.2008 - 03.2013
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Produced original, creative content for promotional advertisements and marketing materials.
- Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
- Reviewed and edited final copy for accuracy and oversaw production.
- Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs.
- Collaborated with creative director and copywriting team in completing client projects from planning to on-time completion of quality deliverables.
Education
Bachelor of Arts - Arabic Literature
Aleppo Univercity
Syria 09.2002 - 09.2007
PG Diploma - Public Relations, Advertising, And Applied Communication
Pearson London / EMDI
Dubai 06.2016 - 07.2017
Business Management - Human Resources Management
SEBC/Syrian European Business Centre
Syria 07.2006 - 10.2021
Skills
Social media campaigns
Accomplishments
- Collaborated with team of [Number] in the development of [Project name].
- Supervised team of [Number] staff members.
- Achieved [Result] through effectively helping with [Task].
- Achieved [Result] by introducing [Software] for [Type] tasks.
- Achieved [Result] by completing [Task] with accuracy and efficiency.
Software
Photoshop Pro
Mailchimp
Premiere Pro
Salesforce Lightning
Hootsuite
Google Ads
Google Analytics
Google Search Console
Buffer
Interests
Digital Media
Business Intelligence
Horology
Art & Design
Artificial Intelligence
Data Science
Timeline
Marketing Communications Manager
Sawaeed Holding PJSC
10.2017 - Current
PG Diploma - Public Relations, Advertising, And Applied Communication
Pearson London / EMDI
06.2016 - 07.2017
Marketing and Communications Officer
Adcoops/Spar Middle East
03.2015 - 09.2017
Media Coordinator
Adcoops/Spar Middle East
01.2014 - 03.2015
Marketing Coordinator
Adcoops/Spar Middle East
01.2013 - 03.2014
Creative Copywriter
Adcoops
02.2008 - 03.2013
Business Management - Human Resources Management
SEBC/Syrian European Business Centre
07.2006 - 10.2021
Bachelor of Arts - Arabic Literature
Aleppo Univercity
09.2002 - 09.2007
Similar Profiles
Feras ShtayaFeras Shtaya
Senior Facilities Engineer at Response Plus Holding PJSC - ADNOC ProjectsSenior Facilities Engineer at Response Plus Holding PJSC - ADNOC Projects
Shefin ShihabudheenShefin Shihabudheen
Admin-Executive at Response Plus Holding PJSCAdmin-Executive at Response Plus Holding PJSC
Saniya KhanSaniya Khan
Sales Executive at Sawaeed Employment LLCSales Executive at Sawaeed Employment LLC