Summary
Overview
Work history
Education
Skills
Certification
Languages
Timeline
Hi, I’m

Eman Mahgoub

Dubai,United Arab Emirates
Eman Mahgoub

Summary

Experienced Content Writer skilled in researching, writing, and editing diverse content. I bring strong expertise in crafting clear, SEO-friendly copy, as well as in editing, proofreading, and transcreation for e-commerce websites. I am seeking a growth-oriented role within a progressive organization.

Overview

14
years of professional experience
4
years of post-secondary education
1
Certification

Work history

Nike Middle East
Dubai, United Arab Emirates

Arabic Content Writer
12.2023 - 11.2024

Job overview

  • Write Arabic copy for Nike Middle East Website and App, including banners, product descriptions, and various content blocks.
  • Create engaging Arabic content for emailers and marketing campaigns, maintaining brand voice and messaging consistency.
  • Ensure all content aligns with Nike’s global guidelines by coordinating necessary assets—images, videos, and copy—with content team.
  • Conduct keyword research and collaborate closely with SEO Manager to optimize content for search engines.
  • Manage required assets (images, videos, copy) from brand Air table, ensuring alignment with Nike Global updates.
  • Develop and maintain editorial calendar, coordinating closely with content team to ensure alignment.
  • Craft compelling copy for app push notifications, supporting new collections and events.
  • Perform regular quality checks on Nike website and app to maintain high standards and brand consistency.
  • Conduct quality control on product copy across the website, ensuring accuracy and adherence to brand guidelines.

Landmark Group
Dubai, United Arab Emirates

Arabic Content Writer
12.2020 - 12.2023

Job overview

  • Content Writing clear and error-free for company's websites, which reflects company's tone of voice and achieve communication goal.
  • Ensure that submitted copy is according to brand's guidelines, capturing meaning of English and written in proper Arabic.
  • Creating Arabic text/ short and long forms for all marketing channels, social media, email, etc.
  • Collaborating with other departments (design, marketing, and CRM team) to develop variety of materials.
  • Enhance brand equity by providing right language in Arabic for headlines, messages, emails, web copy, and body text.
  • Support and guide freelance writers, training them, and giving them clear guidelines.
  • QC products copy used on website, ensuring that all copy is correct and in line with Brand tonality.
  • Write product Features and descriptions for 7 concepts (Max, Splash, CenterPoint, Home Center, Home Box, Shoe Mart, and Shoe Express).
  • QC ads content for accuracy and correctness, and revised.
  • Awarded an appreciation certificate for delivering outstanding results throughout White Wednesday season.

Wadi.com
Dubai, United Arab Emirates

Digital Content Writer
01.2017 - 11.2018

Job overview

Translate product titles and descriptions from English to Arabic for categories including Tablets, PCs, Mobiles, Cameras, Cosmetics, and Fragrances from daily spreadsheets, ensuring accuracy across the website.

  • Successfully delivered on tasks within tight deadlines.

EGYPTAIR
Cairo International Airport - Terminal 3

Senior Administrative Assistant
01.2011 - 03.2015

Job overview

Education

Ain Shams University
Cairo

Bachelor's Degree from Accounting and Business/Management
01.2003 - 01.2007

University overview

Skills

  • Arabic Copywriting
  • Search Engine Optimization (SEO)
  • Proofreading skills
  • Content optimisation
  • Content management systems
  • Translation & Localization
  • Content Strategy & Planning

Certification

  • Digital Marketing Certificate - AstroLabs

SEO & SEM - Social Media Marketing -Analytics & Reporting - Email Marketing & Automation - Google ads.

  • Marketing: Copywriting for Social Media


Languages

English
Arabic

Timeline

Arabic Content Writer
Nike Middle East
12.2023 - 11.2024
Arabic Content Writer
Landmark Group
12.2020 - 12.2023
Digital Content Writer
Wadi.com
01.2017 - 11.2018
Senior Administrative Assistant
EGYPTAIR
01.2011 - 03.2015
Ain Shams University
Bachelor's Degree from Accounting and Business/Management
01.2003 - 01.2007
Eman Mahgoub