Eman Mahgoub

• Write Arabic copy for Nike Middle East Website and App, including banners, product descriptions, and various content blocks.
• Create engaging Arabic content for emailers and marketing campaigns, maintaining brand voice and messaging consistency.
• Ensure all content aligns with Nike’s global guidelines by coordinating necessary assets—images, videos, and copy—with content team.
• Conduct keyword research and collaborate closely with SEO Manager to optimize content for search engines.
• Manage required assets (images, videos, copy) from brand Air table, ensuring alignment with Nike Global updates.
• Develop and maintain editorial calendar, coordinating closely with content team to ensure alignment.
• Craft compelling copy for app push notifications, supporting new collections and events.
• Perform regular quality checks on Nike website and app to maintain high standards and brand consistency.
• Conduct quality control on product copy across the website, ensuring accuracy and adherence to brand guidelines.

• Content Writing clear and error-free for company's websites, which reflects company's tone of voice and achieve communication goal.
• Ensure that submitted copy is according to brand's guidelines, capturing meaning of English and written in proper Arabic.
• Creating Arabic text/ short and long forms for all marketing channels, social media, email, etc.
• Collaborating with other departments (design, marketing, and CRM team) to develop variety of materials.
• Enhance brand equity by providing right language in Arabic for headlines, messages, emails, web copy, and body text.
• Support and guide freelance writers, training them, and giving them clear guidelines.
• QC products copy used on website, ensuring that all copy is correct and in line with Brand tonality.
• Write product Features and descriptions for 7 concepts (Max, Splash, CenterPoint, Home Center, Home Box, Shoe Mart, and Shoe Express).
• QC ads content for accuracy and correctness, and revised.
• Awarded an appreciation certificate for delivering outstanding results throughout White Wednesday season.

Translate product titles and descriptions from English to Arabic for categories including Tablets, PCs, Mobiles, Cameras, Cosmetics, and Fragrances from daily spreadsheets, ensuring accuracy across the website.

• Successfully delivered on tasks within tight deadlines.