Hi, I’m
Eman Mohamed Aly
Dubai,UAE
Summary
Highly-motivated Social Media Content and PR Manager, raising brand awareness and reputation through expert marketing strategy. Maintaining productive professional media relations for optimal brand exposure and increased company success. Excels in Google Analytics and Hootsuite content enhancement.
Overview
16
years of professional experience
Work History
Rug & RollDubai, UAE
PR and Social Media Content Manager
02.2021 - Current
Job overview
- Edited and proofread articles for corporate newsletters for clarity and brand alignment.
- Managed social media accounts for multiple clients, increasing follower growth by an average of 30% monthly.
- Designed and executed content calendars, incorporating thematic campaigns and promotions to drive audience interaction and brand visibility.
- Conducted A/B testing on content types and posting schedules, resulting in a 20% increase in click-through rates.
- Provided analytics reports and recommendations to clients to optimize their social media presence and meet business goals.
GucciDubai, UAE
Department Manager
04.2012 - 08.2017
Job overview
- Drive sales and meet store financial targets through setting priorities for self and the store team to deliver on KPIs and goals throughout the five concessions in Harvey Nichols.Managing a team of 19 sales associates across 5 departments and 3 store levels
- Key Responsibilities:Set short/mid/long term plans to achieve goals and targets
- Utilize reporting tools and create new reports to analyze the business and make adjustments to increase sales.Set standards to deliver exceptional customer experience, increase brand awareness and loyalty
- Research and monitor market trends, competition, consumer behavior and media trends
- Execute store visual merchandising standards to ensure flawless product presentation
- Train new hires on company culture, product knowledge and personal development
- Coach and develop team to increase their knowledge, skills and provide opportunities for continued development and learning
- Develop the staff skills through creating development plans for effective performance and to integrate continuous learning
- Conduct appraisals and quarterly/yearly performance reviews
- Create quantity and quality reports on results and performance of five concessions
- Communicate with the team, strategies, sales results and company updates
- Day to day management of the sales team, ensuring smooth operationNurturing relationships with VIP and high spending customers throughout different activities/actions
- Personal Achievements:Achieving the quarterly targets of year 2014.Increasing sales of handbags department by 11% YOY, Handbags department is my main focus and the biggest department contributing 22% of the total store target
- Exceeding the set target for exclusive products
- Reducing the stock loss to 0.08% by conducting monthly mini stock counts throughout the year
- Increasing the units per transaction/invoice by 28% YOY
- Store Manager, Mirdif City Center, Dubai, UAE See By Chloe, Ginza Fashion, Evolvence Capital, Complete store operational requirements by scheduling and assigning employees; following up on work results.Set short/mid/long term plans to achieve goals and targets
- Maintain store staffing by hiring, orienting and training employees.Increase employee performance results by coaching, counseling, and discipline employees; training, planning, monitoring, and appraising job results
- Develop and implement employee performance evaluations and development plans.Resolve customer problems or complaints by determining optimal solutions.Ensure interior and exterior of store is maintained to company standards.Encourage store employees to take ownership for their performance and career development plans; follow up on a regular basis.Communicate, execute, and manage merchandising programs.Ensure employee awareness of safety, emergency procedures and the mall general policies
- Manage store revenue, including cash handling, deposit reconciliation and delivery of deposits to bank.Manage the store inventory and merchandise
- Schedule, organize and direct assignmentsPersonal Achievements:Store opening
- Creating SOPs, sales and targets tracking reports
- Team development, succession planning and developing a sales associates to the next level
- Villa Moda International Luxury Fashion Retail, DIFC
Ginza FashionDubai, UAE
Store Manager
05.2008 - 03.2012
Job overview
- Exceeded sales targets consistently by assisting customers in selecting and purchasing merchandise.
- Stocked and restocked inventory upon delivery receipt, maintaining accurate supply records.
- Built brand loyalty by promoting company loyalty schemes, hosting events and engaging with repeat customers.
- Solicited customer feedback to understand customer needs and constantly improve product offerings.
- Assisted in recruiting, hiring and onboarding store staff.
- Analysed daily and weekly sales results and maintained ongoing, productive dialogue with area manager and peers on sales performance.
Education
Bachelor Degree from Hotel Management & Tourism Studies, Tourism and Hotel Management
2006
High English Secondary School Al Manar English Private School
2002
Skills
- Social analytics and reporting
- Social strategy development
- Content creation
- Influencer marketing amplification
- Excellent communication skills
- Key account development
- Social media savvy
Languages
Arabic
Native
English
Fluent
French
Elementary
Spanish
Beginner
German
Beginner
Timeline
PR and Social Media Content Manager
Rug & Roll
02.2021 - Current
Department Manager
Gucci
04.2012 - 08.2017
Store Manager
Ginza Fashion
05.2008 - 03.2012
Bachelor Degree from Hotel Management & Tourism Studies, Tourism and Hotel Management
High English Secondary School Al Manar English Private School
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