Emilie Loivet Moussawer

Collaborated with the UNGC UAE team to advance corporate sustainability in the UAE by:

• Helping businesses align with the UN Global Compact’s Ten Principles and drive progress toward the SDGs.
• Providing strategic resources to embed sustainable practices and create long-term value.
• Organizing networking events and engagement activities to transform awareness into action.
• Equipping companies with sustainability tools, leadership platforms, and best practices to drive impact and advance the SDGs at the national level.
• Developing marketing and communication strategies to recruit participants, increase visibility, and drive awareness of UNGC UAE initiatives.

• Established and led the PR and Communications department for Sisley Paris and Hair Rituel by Sisley in the Middle East, building it from the ground up and defining key strategies.
• Developed and executed comprehensive PR and communications strategies, significantly enhancing brand visibility and media engagement across the region.
• Managed the P&L for PR and communications, optimizing budget allocation for maximum impact.
• Directed strategic communications for the Sisley e-commerce launch in the GCC, integrating high-impact digital paid media campaigns.
• Cultivated strong relationships with media publishers, editors, influencers, and key opinion leaders to expand brand influence.
• Oversaw product forecasting and market introductions, ensuring alignment with strategic marketing objectives.
• Partnered with retailers and clients to synchronize communications and marketing strategies, strengthening brand coherence and impact.
• Monitored and analysed media visibility, leveraging insights for data-driven strategic decisions.

Key Achievements:

• Delivered an ROI of 25x in brand visibility relative to budget expenditure.
• Elevated Sisley to a top four ranking in regional visibility within four years, as measured by DMR metrics.
• Led PR and communications for the launch of the first Sisley Spa in the Middle East (Qatar), securing a strong market presence.

Key Clients: Alaïa Perfumes · Carrera y Carrera · Clarins · Elie Saab Perfumes · Guerlain · Huda Beauty · Institut Esthederm · Lancel · Narciso Rodriguez Perfumes · NARS · Thierry Mugler Perfumes · Dima Ayad · Fendi Timepieces · Simone Pérèle

• Established and led the Middle East Public and Media Relations department at Strategies dC, a leading French communications agency with offices in Paris and Dubai.
• Developed and managed a diverse PR client portfolio of over 25 renowned international luxury brands, significantly enhancing the agency’s market presence.
• Transitioned key existing agency clients from media and advertising to PR retainer contracts, strengthening long-term business partnerships.
• Oversaw the department’s P&L and budgeting, ensuring financial efficiency and sustainable growth.
• Led the strategic planning and execution of PR campaigns across the Middle East, elevating client profiles and expanding media outreach.
• Built and maintained strong relationships with key media figures, including publishers, editors, bloggers, and influencers, maximize visibility and exposure across multiple platforms.
• Recruited, trained, and developed a high-performing PR team of 12 professionals, mentoring future industry leaders.

Key Achievements:

• Achieved profitability within three years of establishing the PR department, demonstrating strong leadership and strategic execution.
• Won the 2015 Arab Luxury World PR Award in the Fragrance and Cosmetics category for the NARS Middle East launch campaign, highlighting creative and operational excellence.

Key Clients: Alfred Dunhill Ltd · Apple · Clarins · De Beers · Dove (Unilever) · Selfridges · Virgin Megastore

• Developed and executed strategic PR and media relations campaigns.
• Led brand activations, product launches, and influencer engagement.
• Secured premium media coverage across luxury and lifestyle publications.

Key Clients: Christian Lacroix · Emanuel Ungaro · Hogan · Lacoste · Ralph Lauren · Valentino

• Developed and executed strategic PR and media relations campaigns.
• Led brand activations, product launches, and influencer engagement.
• Secured premium media coverage across luxury and lifestyle publications.