EMZEL MARRI R. CUI
Deira,UAE
Summary
Accomplished professional with extensive expertise in Hospitality Sales, Marketing & Brand Coordination, Administrative Support, Reporting & Documentation, and KPI Tracking. Proven track record in Pre-Opening Operations & SOP Implementation, Team Supervision, Training & Staff Development. Adept at Stakeholder, Vendor & Client Coordination and Business Operations & Process Optimization. Skilled in Strategic Business Development and Client & Stakeholder Relationship Management. Experienced in Pharmaceutical Audit & Supplier Coordination and Project & Cross-Functional Team Management. Proficient in Market Research & Competitive Analysis, Regulatory Compliance & Documentation, KPI Tracking & Performance Reporting. Strong capabilities in Risk Assessment & Business Planning, Team Leadership & Staff Development. Effective at Vendor & International Client Coordination and Contract Negotiation & Business Communication.
Overview
1
1
Certification
4
4
years of post-secondary education
9
9
years of professional experience
Work history
Business development and office executive
PharmSol Group Limited
Dubai
2026.01 - Current
- Streamlined company policies for improved staff productivity.
- Conducted extensive market research for better understanding of competitor strategies .
- Conducted comprehensive risk assessments, ensuring company stability and growth.
- Identified growth opportunities, leading to business expansion.
- Coordinated with clients and pharmaceutical suppliers to arrange and facilitate GMP audits for APIs, intermediates, excipients, and finished pharmaceutical products.
- Served as the primary liaison between clients, suppliers, and auditors, ensuring smooth communication and timely completion of audit activities.
- Managed audit scheduling, documentation, and logistics, ensuring compliance with client requirements and regulatory standards.
- Prepared and coordinated audit-related documents, including audit agendas, questionnaires, and compliance checklists.
- Monitored audit progress and followed up with stakeholders to ensure timely submission of audit reports, CAPA responses, and supporting documentation.
- Built and maintained strong relationships with international clients and suppliers, ensuring efficient coordination throughout the audit process.
- Collaborated with cross-functional teams to ensure audit projects were completed within agreed timelines and quality standards.
- Supported business development by identifying client needs and coordinating audit solutions that strengthened supplier qualification and regulatory compliance.
Marketing Coordinator
Chinese Palace Group
Dubai, UAE
2025.06 - 2026.01
- Coordinate multi-channel marketing campaigns, promotions, and brand initiatives to increase customer engagement
- Prepare marketing reports, presentations, and performance summaries for management review
- Support administrative functions including documentation, scheduling, and inter-department coordination
- Liaise with external vendors and partners to ensure timely and cost-effective execution
- Do social media posts and campaign
- Check sales deliveries
Sales & Marketing Executive Supervisor
Fairfield by Marriott Cebu
Cebu
2024.09 - 2025.06
- Led and supervised sales and marketing activities supporting occupancy and revenue targets
- Tracked KPIs, sales performance, and client accounts, contributing to improved monthly results
- Coordinated promotional campaigns, corporate partnerships, and brand activations
- Prepared sales forecasts, reports, and executive summaries.
Marketing Manager
Harolds Hotel Cebu & Quezon City
Cebu & Quezon City
2023.09 - 2024.09
- Developed and executed integrated marketing strategies strengthening brand presence in competitive markets
- Managed advertising, digital marketing coordination, and promotional materials
- Produced market analysis, campaign reports, and ROI evaluations for senior management
- Collaborated closely with operations and sales teams to align marketing objectives
Operations Assistant Manager / Brand Marketing Executive (Pre-Opening)
Nustar Casino and Resort
2021.11 - 2023.11
- Key contributions to pre-opening operations, branding, and large-scale launch initiatives
- Supported SOP development, operational workflows, and compliance requirements
- Assisted in staff training, service excellence programs, and internal communications
- Prepared operational and performance reports for executive leadership
Assistant Manager – F&B Operations (Pre-Opening)
Bai Hotel Cebu
Cebu
2017.08 - 2020.08
- Supervised daily F&B operations, staffing, and service quality standards
- Managed reports, schedules, inventory coordination, and cost controls
- Supported successful hotel pre-opening and sustained operational performance
Education
Bachelor of Science - Tourism Management & Hospitality
University of San Jose-Recoletos
2015.01 - 2019.01
Skills
- Hospitality Sales, Marketing & Brand Coordination
- Administrative Support, Reporting & Documentation
- KPI Tracking, Performance Analysis & Management Reports
- Pre-Opening Operations & SOP Implementation
- Team Supervision, Training & Staff Development
- Stakeholder, Vendor & Client Coordination
- Business Operations & Process Optimization
- Strategic Business Development
- Client & Stakeholder Relationship Management
- Pharmaceutical Audit & Supplier Coordination
- Project & Cross-Functional Team Management
- Market Research & Competitive Analysis
- Regulatory Compliance & Documentation
- KPI Tracking & Performance Reporting
- Risk Assessment & Business Planning
- Team Leadership & Staff Development
- Vendor & International Client Coordination
- Contract Negotiation & Business Communication
Certification
- First Aider Certified
- AutoCAD Certified
- Department of Tourism – Licensed Tour Guide
- Marriott International – Customer Service Trainer Certified
Timeline
Business development and office executive
PharmSol Group Limited
2026.01 - Current
Marketing Coordinator
Chinese Palace Group
2025.06 - 2026.01
Sales & Marketing Executive Supervisor
Fairfield by Marriott Cebu
2024.09 - 2025.06
Marketing Manager
Harolds Hotel Cebu & Quezon City
2023.09 - 2024.09
Operations Assistant Manager / Brand Marketing Executive (Pre-Opening)
Nustar Casino and Resort
2021.11 - 2023.11
Assistant Manager – F&B Operations (Pre-Opening)
Bai Hotel Cebu
2017.08 - 2020.08
Bachelor of Science - Tourism Management & Hospitality
University of San Jose-Recoletos
2015.01 - 2019.01