Engy Kamel

• Performing research on current benchmark trends and audience preferences
• Designing and implementing social media strategies to align with business goals
• Setting specific objectives and reporting on ROI
• Managing a team of 10 social media managers
• Setting KPIs and OKRs to the team
• Analyzing running campaigns
• Communicating effectively to all stakeholders, including senior management and content developers

• Devised specific strategies for each clients based on goals, branding and target demographics.
• Worked with graphic designers, photographers and production coordinators to develop content.
• Used analytics tools like Sprinklr and Sprout Social to follow metrics and interpret results.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Created and managed social media campaigns to increase brand engagement.

• Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
• Mentored junior account management professionals to develop skills and increase company revenue.
• Managed accounts such as Digital Dubai, Al Rawabi, and LG Gulf.

• Deliberate planning and goal setting
• Development of brand awareness and online reputation
• Administrate the creation and publishing of relevant, original, high-quality content
• Leveraging the right tools to manage content

• Compiling social media strategies based on best practice and competitors' analysis
• Compiling monthly content calendars for social media
• Compiling and presenting monthly social media analytics for respective clients
• Monitoring budgets to ensure funds are spent to the optimal value and best interest of the clients' objectives

Accounts handled:

• LG Electronics (B2C & B2B)
• Digital Dubai
• Rituals Cosmetics GCC
• Dubai First
• Intersystems Middle East
• FORM Hotel