Canva
Eric Justin Tangalin
Dubai
Summary
Dynamic Digital Marketing and Social Media Manager with a proven track record at Soapblends Philippines, enhancing brand visibility and engagement. Leveraged SEO proficiency and strategic planning to achieve a 45% growth in online sales. Excelled in content development and campaign execution, significantly expanding customer base and social media presence.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Soapblends Philippines
01.2021 - 12.2024
- Developed and executed multi-channel marketing strategies to increase brand awareness and drive conversions, achieving a 45% growth in online sales within the first two years.
- Spearheaded the launch of new product lines for Laundry Care, Kitchen Care, Car Care & General Cleaning products resulting in a 30% expansion of the customer base.
- Managed paid advertising campaigns on Google Ads and social platforms, maintaining an average ROI of 4:1.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Social Media Manager
Leafy Way Coffee and Tea House
09.2019 - 01.2022
- Increased social media engagement by 75% through creative content strategies, including dynamic photo and video campaigns highlighting products, promotions, and customer experiences.
- Successfully launched the #LeafyWayAt5 anniversary campaign with the theme “Brews and Beats,” generating a 40% increase in in-store visits during the promotional period.
- Managed and grew social media accounts across Facebook, Instagram, and TikTok, boosting follower count by 120% over three years.
- Designed and implemented monthly content calendars, ensuring timely promotion of special events, seasonal offers, and partnerships, including GrabFood promos and exclusive menu items.
- Collaborated with influencers and local artists to host social media giveaways and live events, increasing brand visibility and engagement.
- Utilized analytics tools to track performance metrics such as reach, impressions, and click-through rates, optimizing campaigns to achieve a 30% improvement in ad effectiveness.
- Conceptualized and executed visually appealing and on-brand designs, working closely with the graphic design team to maintain Leafy Way’s distinctive, cozy aesthetic.
- Introduced new formats like Instagram Reels and TikTok videos, showcasing barista skills, customer testimonials, and behind-the-scenes content to resonate with younger audiences.
- Engaged directly with customers by responding to comments and messages promptly, fostering a loyal online community and maintaining a 4.8-star average rating on social platforms.
- Partnered with the marketing team to coordinate in-store promotions with online campaigns, ensuring cohesive branding and messaging.
Education
Bachelor of Science - Marketing Management
03-2015
Skills
- Pay-per-click advertising
- Google analytics
- Content marketing
- SEO proficiency
- Strategic planning
- Social media expert
- Trend analysis
- Social media marketing
- Email marketing
- Campaign development
- Branding management
- Content development
Certification
- Meta Certified Digital Marketing Associate - Meta - October 2024
- Google Digital Marketing and E-Commerce - Google - October 2024
- Google AI Essentials - Google - October 2024
- Hubspot Social Media Marketing - Hubspot - December 2024
Software
Adobe Photoshop
Adobe Illustrator
Adobe Premier
Microsoft Office
Hubspot
Timeline
Digital Marketing Manager - Soapblends Philippines
01.2021 - 12.2024
Social Media Manager - Leafy Way Coffee and Tea House
09.2019 - 01.2022
Our Lady of Fatima University - Bachelor of Science, Marketing Management
Similar Profiles
JERRYL MAE SOLOMONJERRYL MAE SOLOMON
Administrative Assistant at Bermaz Auto Philippines (Mazda Philippines)Administrative Assistant at Bermaz Auto Philippines (Mazda Philippines)
Darren Aaron ParadoDarren Aaron Parado
Resource Coordinator at MAJOREL PHILIPPINES (Teleperformance Philippines)Resource Coordinator at MAJOREL PHILIPPINES (Teleperformance Philippines)
Jayson Bubay QuitiquitJayson Bubay Quitiquit
Department Head, Product Development Department at Hocheng Philippines Corporation (HCG Philippines)Department Head, Product Development Department at Hocheng Philippines Corporation (HCG Philippines)