ETCHU RODRICK ASHU
Dubai,United Arab Emirates
Summary
Professional with extensive experience in wine program development and event management, achieving significant revenue growth through effective sales strategies and operational efficiency. Demonstrated success in enhancing guest experiences and expanding wine selections, supported by expertise in staff training and inventory oversight. Skilled in managing pre-opening operations and maintaining quality control, with a strong emphasis on customer relationship management and team leadership. Knowledgeable in food and wine pairing, dedicated to delivering exceptional tableside service.
Overview
7
7
years of professional experience
9
9
years of post-secondary education
1
1
Certification
Work history
Senior Sommelier – Pre-Opening
INA Restaurant / Fundamental Hospitality Group
Dubai, UAE
12.2024 - 08.2025
- Conducted comprehensive wine training for over 25 front-of-house staff, enhancing product knowledge.
- Delivered tailored wine recommendations to guests, expertly pairing selections with menu offerings.
- Led tastings and presentations at wine events, strengthening brand reputation.
- Implemented effective pricing strategies to drive revenue growth.
- Monitored and managed wine inventory levels for accurate stock control.
Senior Sommelier
Arrazuna, One&Only One Za’abeel, Kerzner International
Dubai, UAE
11.2023 - 12.2024
- Established venue’s wine identity and service protocols, enhancing overall guest experience.
- Developed an extensive wine list, driving increased sales across the restaurant.
- Implemented a robust cellar management system to improve wine accessibility.
- Facilitated monthly wine tasting events, boosting guest engagement and distributor relations.
- Managed junior sommeliers, fostering a supportive and collaborative work environment.
- Maintained accurate inventory records to ensure optimal safety compliance in the cellar organisation.
Sommelier
Signor Sassi Restaurant / Sunset Hospitality Group
Dubai, UAE
10.2021 - 11.2023
- Ensured proper storage conditions for all types of wines and spirits in the cellar.
- Handled customer complaints promptly, ensuring satisfaction and repeat business.
- Educated customers about different characteristics of wines, such as origin, vintage, and variety.
- Improved sales through effective promotion of premium bottles to patrons.
- Managed cellar inventory, ensuring a diverse range of quality wines were available.
Junior Sommelier
Hakkasan Restaurant / Atlantis The Palm
Dubai, UAE
10.2018 - 10.2021
- Designed structured wine knowledge sessions for over 25 service staff to enhance service delivery.
- Maintained high service standards across the dining floor, integrating wine service into a fine dining experience.
- Monitored the condition and age of wines to ensure optimal maturity at service.
- Ensured ideal storage conditions for all wines and spirits within the cellar.
- Organised regular wine tasting events to enrich customer appreciation of wine.
Education
Higher National Diploma - Civil Engineering
Cameroon Government Technical Higher Institute
Fiango Kumba South West Region / Cameroon 09.2004 - 08.2013
Skills
- Wine program development
- Event management
- Staff training and leadership
- Revenue growth strategies
- Tableside service expertise
- Food and wine pairing
- Inventory management
- Supplier relations and management
- Customer relationship management
- Pre-opening operations management
- Guest experience enhancement
- Wine portfolio expansion
- Sales strategy implementation
- High-volume service efficiency
- Quality control standards
- Menu collaboration
Certification
- Certified Sommelier Certificate, Court of Master Sommeliers (CMS)
- Introductory Sommelier Certificate, Court of Master Sommeliers (CMS)
- Certificate of Attendance & Completion, Ecole des Vins de Bourgogne, Trade Professional Masterclass
- French Wine Scholar Guild Certificate (FWS) - Wine Scholar Guild
- Certificate of Attendance & Completion, Vin de Bordeaux, Trade Professional Masterclass
- Wine & Spirit Education Trust, Level 1, 2 & 3, WSET
Languages
English
Native
French
Upper intermediate
Awards
Trending 2025 Award - Honored for dedication to excellence, innovative leadership in wine service, and significant contributions to the regional fine dining industry., Employee and Legend of the Month - Recognized for outstanding customer service, exceptional teamwork, and consistent performance excellence., Mystery Shopper Service Excellence - Achieved a 93.7% score on mystery shopper evaluations, demonstrating a strong commitment to high-quality guest experiences.
Timeline
Senior Sommelier – Pre-Opening
INA Restaurant / Fundamental Hospitality Group
12.2024 - 08.2025
Senior Sommelier
Arrazuna, One&Only One Za’abeel, Kerzner International
11.2023 - 12.2024
Sommelier
Signor Sassi Restaurant / Sunset Hospitality Group
10.2021 - 11.2023
Junior Sommelier
Hakkasan Restaurant / Atlantis The Palm
10.2018 - 10.2021
Higher National Diploma - Civil Engineering
Cameroon Government Technical Higher Institute
09.2004 - 08.2013
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