Eyad Hawarneh
Dubai
Summary
Dynamic Marketing & Communications Manager with a proven track record at BMW AGMC, excelling in lead generation and campaign management. Spearheaded initiatives that boosted qualified lead conversion by 40%, while fostering team collaboration and strategic budget planning. Adept at leveraging data analysis to drive impactful marketing strategies and enhance brand visibility.
Overview
13
13
years of professional experience
Work History
Marketing & Communications Manager
BMW AGMC
Dubai
03.2024 - Current
- Developed comprehensive marketing strategies to enhance brand visibility and engagement.
- Oversaw event planning to strengthen community relationships and brand presence.
- Led cross-functional teams to ensure alignment on marketing initiatives and campaigns.
- Collaborated with sales teams to support lead generation and customer outreach efforts.
- Defined and utilized a data-driven approach to measuring the impact of marketing campaigns.
- Assisted in developing budget plans for marketing initiatives.
- Newly launched and introduced, the BMW Lifestyle & Accessories online store resulted in AED 30K in its first quarter organically.
Digital Business Unit Manager
BMW AGMC
Dubai
06.2021 - 02.2024
- Boosted the qualified lead conversion ratio from 24% to 64% by optimizing online user journeys and lead nurturing strategies, resulting in a substantial increase in sales performance.
- Campaign performance was monitored biweekly, together with a media agency, with efforts focused on the best-performing channels, resulting in increased ROI.
- Initiated a Google review branding project, resulting in a 5% month-on-month increase in positive reviews across all showrooms, which enhanced brand reputation.
- Successfully executed and handled WhatsApp marketing communications for BMW, MINI, and Rolls-Royce, resulting in significant lead generation at a minimal cost.
- Provided leadership, insight, and mentoring to newly hired employees to supply knowledge of brand CI guidelines.
Assistant Manager Digital Marketing
BMW AGMC
Dubai
08.2018 - 05.2021
Senior Digital Marketing Executive
BMW AGMC
Dubai
06.2016 - 07.2018
Digital Marketing Executive
PARIS GALLERY
Dubai
02.2015 - 03.2016
- 17% higher email open rates and 10% higher click-through rates as a result of personalized email marketing campaigns.
- Grew social media followers by 20% and increased engagement by 45% month over month through the creation of targeted local content and consistent posting schedules.
- Increased website traffic by 40% through strategic SEO, content marketing, and PPC campaigns.
IT - Flash Programmer
Shurooq - Sharjah Investment & Development Authority
Sharjah
06.2012 - 07.2012
- Designed and coded an automated flash application, 'MAVA' ~ Maraya Art Video Archive ~ which is a video gallery for 'MARAYA Company' that shows all the videos created by the artists in an animated way using touch screens.
Education
Professional Diploma - Digital Marketing
University of Dubai
Dubai07.2018
Bachelor of Science - IT Multimedia
University of Sharjah
Sharjah06.2013
MBA - Marketing
Swiss School of Management
Dubai, UAESkills
- Marketing strategy
- Event planning
- Data analysis
- Lead generation
- Budget planning
- Campaign management
- Team leadership
Soft Skills
- Teamwork
- Negotiation
- Time Management
- Flexibility
- Attention to Detail
- Problem Solving
Websites
Internship
IT - Flash Programmer, Shurooq - Sharjah Investment & Development Authority, 06/2012, 07/2012, Designed and coded an automated flash application 'MAVA' ~ Maraya Art Video Archive ~ which is a video gallery for 'MARAYA company' that shows all the videos done by the artists in an animated way using touch screens.
Hobbies and Interests
- Boxing
- Video Games
- Photography
Languages
- Arabic, Native
- English, Professional
Timeline
Marketing & Communications Manager
BMW AGMC
03.2024 - Current
Digital Business Unit Manager
BMW AGMC
06.2021 - 02.2024
Assistant Manager Digital Marketing
BMW AGMC
08.2018 - 05.2021
Senior Digital Marketing Executive
BMW AGMC
06.2016 - 07.2018
Digital Marketing Executive
PARIS GALLERY
02.2015 - 03.2016
IT - Flash Programmer
Shurooq - Sharjah Investment & Development Authority
06.2012 - 07.2012
Professional Diploma - Digital Marketing
University of Dubai
Bachelor of Science - IT Multimedia
University of Sharjah
MBA - Marketing
Swiss School of Management
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