Fadia Saleh
Dubai
Summary
Brand Executive with 6+ years of experience, specializing in omni-channel brand strategy and execution. Expert in creating seamless brand experiences across digital, retail, and offline channels to enhance consumer engagement and drive growth.
Achievements include, 10% increase in yearly revenue.
Working with many Beauty and Fashion brands such as, Elizabeth Arden, Dr. Vranjes, Dolce & Gabbana, Gucci, Monte Blanc, Bassam Fattouh, United Colors of Benetton and Calvin Klein.
Overview
19
19
years of professional experience
Work History
Brand Executive
Jashanmal National
Dubai, United Arab Emirates
02.2018 - Current
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Analyzed consumer behavior, utilizing data-driven insights to inform targeted marketing strategies.
- Monitored competitor activity, adjusting strategies as needed to maintain a competitive edge in the marketplace.
- Conducted thorough market research to identify industry trends and opportunities for growth.
- Collaborated with cross-functional teams to develop innovative marketing materials for increased brand visibility.
- Recruited top talent to join the organization''s marketing department, contributing significantly to overall company success.
- Led creative direction of advertising initiatives, resulting in increased ad recall and purchase intent among target audiences.
- Established strong relationships with key stakeholders, fostering collaboration for mutual success.
Office Manager
Meydan Sobha
Dubai, United Arab Emirates
03.2012 - 01.2018
- Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
- Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.
- Maintained accurate financial records by reconciling accounts payable/receivable transactions regularly to ensure balanced budgets.
- Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
Personal Assistant
John Sisk
Dubai, United Arab Emirates
05.2009 - 01.2012
- Maintained appropriate filing of personal and professional documentation.
- Oversaw personal and professional calendars and coordinated appointments for future events.
- Responded to emails and other correspondence to facilitate communication and enhance business processes.
- Improved time management of the executive through effective prioritization and organization of tasks.
Customer Service Representative
Sharaf DG
Dubai, United Arab Emirates
04.2006 - 03.2008
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
Education
BBA - Business Administration
Aden University
Aden, Yemen06.2006
Skills
- Customer engagement
- Event management
- Content development
- Marketing analytics
- Sales support
- E-commerce strategy
- Advertising campaigns
- Production scheduling
- Marketing
- Event promotion
- Google analytics
- Media strategy development
Timeline
Brand Executive
Jashanmal National
02.2018 - Current
Office Manager
Meydan Sobha
03.2012 - 01.2018
Personal Assistant
John Sisk
05.2009 - 01.2012
Customer Service Representative
Sharaf DG
04.2006 - 03.2008
BBA - Business Administration
Aden University