Fady Al Assaly
Dubai
Summary
Accomplished Sales Director with over 15 years of leadership experience in driving double-digit sales growth across emerging markets (Middle East, Africa, and Asia) for leading diagnostics and life sciences companies. Proven track record in managing large sales teams, developing distributor networks, and executing complex sales strategies. Adept at building high-performing teams and driving strategic initiatives in fast-paced, competitive industries.
Overview
19
19
years of professional experience
Work History
VP, Sales
AG Holding
01.2021 - Current
- Reporting to the group CEO: 7 Direct reports, >60 in the department
- Overlooking the operations in East/West/North and South Africa, Turkey, Levant, GCC, KSA and Pakistan with P&L responsibility
- Leading sales for Specialized regional projects (cumulative sales>$100M): Saudi Genome Project, Qatar Genome Project, H3 Africa, ILRI Kenya Agrigenomics, ACEGID Nigeria, The Center for Genomic Discovery
- Leading Region's only pharma screening programs ( Amgen, Novartis, Astra Zeneca)
- Managing Pre Sales department: Communication with suppliers, Marketing strategy, Pricing strategy, Product launch in specific market, Regulatory and registration in different markets
- Managing Sales department: Distribution: Diagnostics and Life Science Key suppliers managed: Illumina, Pacific Biosciences
- Genemind, 10x Genomics, Cytek, Elitech Group, Biolegend (Revvity), Cell Signaling technologies
- Distribution Wellness products: Developped sales plans for technologies like Photobiomodulation, Molecular Hydrogen and Hyperbarix oxygen
- Lab Services: Managed the regional sales for Agiomix laboratory, responsible for developing sales for: Whole Exome/Genome Services, Oncogenetics, Reproductive Health
- Contributed to the Digital transformation including migration to ERP
- Monitoring industry innovations
- Managing recruitment, team building and staff development required to operate the business successfully
- Worked with the Marketing team to Execute regional marketing strategy
- Managing product-marketing presentations to distributors/ strategic partners
- Analyzing and reporting regional markets trends, sales target pricing and competition to Marketing head and to CEO
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Oversaw divisional marketing, advertising and new product development.
- Identified opportunities to improve business process flows and productivity.
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
Group Sales Manager
Alliance Global FZ LLC
01.2010 - 01.2018
- Reporting to the Company CEO
- Managing 3 divisions: Diagnostics: Clinical Chemistry, Microbiology, Hematology, Molecular Biology; Life Sciences: Genomics, Proteomics, Cell Biology; Food Safety: Pathogen testing, Hygiene Monitoring
- Distributor network development and management: onboarded more than 20 distributors for routine diagnostics
- Managing performance of 12 affiliate offices and of strategic distributors in the Middle East, Africa, Central and South East Asia
- Generated targeted customer database
- Worked with the Marketing team to Execute regional marketing strategy
- Managing product-marketing presentations to distributors/ strategic partners
- Analyzing and reporting regional markets trends, sales target pricing and competition to Marketing head and to CEO
Senior Area Sales Manager- Diagnostics
Alliance Global FZ LLC
11.2007 - 12.2009
- Reporting to the Company CEO
- Managing performance of strategic distributors in the Middle East And Africa
- Carrying out sales progress and performance reporting
- Distributor network development and management
- Managing product-marketing presentations to distributors/ strategic partners
Product Specialist
Horizon Medical Supplies
03.2006 - 10.2007
- Specifying Area of Growth
- Implementing Customer training program
- Market positioning of the products
- Prepared workshops for customers
- Collection of receivables
- Liaise with all technical and marketing personnel at head office to offer the necessary support to the customers
Education
Bachelor of Science - Medical Laboratory Technology
Lebanese Univeriste
01-2004
Skills
- Oracle Netsuite
- Team Leadership
- Relationship Building
- Decision-Making
- Critical Thinking
- Coaching and Mentoring
- Complex Problem-Solving
- Client Relationship Building
- Business Development
- Strategic Planning
- Results-Driven
- Negotiation and Persuasion
- Data Analysis
- Budget Oversight
Languages
English
French
Arabic
Personal Information
Nationality: Lebanese Turkish
Hobbies and Interests
- Basketball
- Puzzles
Abilitiesandknowledge
- Hardworking and trustworthy
- Team Player
- Work in challenges
- Skill in supervising and coordinating the work of others.
- Ability to gather data, compiles information, and prepares reports
- Knowledge of available materials, equipment, supplies and teaching/laboratory facilities
- Ability to analyze and solve problems
- Ability to investigate and analyze information and to draw conclusions
Timeline
VP, Sales
AG Holding
01.2021 - Current
Group Sales Manager
Alliance Global FZ LLC
01.2010 - 01.2018
Senior Area Sales Manager- Diagnostics
Alliance Global FZ LLC
11.2007 - 12.2009
Product Specialist
Horizon Medical Supplies
03.2006 - 10.2007
Bachelor of Science - Medical Laboratory Technology
Lebanese Univeriste
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