FAHAD ASHRAF
Dubai, United Arab Emirates
Summary
Results-driven Channel Account Manager with more than 4 years of experience, known for high productivity and efficient task completion. Skilled in strategic partnership development, channel sales optimization, and market penetration strategies. Excel at negotiation, relationship building, and problem-solving to achieve business goals. Committed to leveraging communication and teamwork to facilitate successful partnerships, and drive growth.
Overview
4
4
years of professional experience
Work History
Channel Account Manager
Mitsumi Distribution LLC
Dubai
05.2023 - Current
- Handles IT components, mainly PNY, Lexar, Hikvision, LG monitors, AOC, and Philips monitors, and Optoma projectors.
- Managed a portfolio of more than 30 small, medium, and large channel accounts, resulting in a 25% increase in revenue and a 10% increase in profit margins.
- Onboarded more than 10 new customers and established relationships with key decision-makers in those accounts.
- Led the expansion of sales activities into the Abu Dhabi region, building a pipeline of new clients, and establishing a local market presence.
- Negotiated sales terms and pricing with channel partners.
- Cultivated strong relationships with vendors and developed strategies.
- Monitored customer buying trends, market conditions, and competitor pricing to adjust strategies and achieve sales goals.
- Analyzed market trends, customer insights, and competitor information to identify new opportunities for product promotion.
- Worked closely with the marketing team to promote new and existing products.
- Participated in tech exhibitions, trade events, and gathered information about industry trends.
Business Development Executive
Deli Group Co. Ltd
Dubai
04.2021 - 05.2023
- Achieved the overall target for 2021 by increasing sales growth to 130%, and ranked second among all other regions.
- Worked in depth with distributors from countries in Kenya, Ghana, Tanzania, Nigeria, Liberia, Uganda, Somalia, Botswana, and Zambia, and improved market performance in each category, which includes key category sales, hot products, new products, volume, and B2B sales.
- Brought on board new clients in blank markets in the Africa region for stationery, office equipment, IT products, and machinery tools.
- Visited several African countries and improved overall business by broadly developing the distribution network and B2B sales, implementing strategic business plans, and marketing strategies.
- Established and maintained highly effective relationships with clients to drive growth, and identified business development challenges and customer concerns for proactive resolution.
- Planning and overseeing new marketing initiatives, and conducting market research to keep abreast of emerging trends and business opportunities.
- Identified potential research partners by researching industry and related events, publications, and announcements, and also attended conferences, meetings, and industry events on behalf of the company.
- Researched product pricing, ratings, and performance, and sourced new suppliers and vendors.
- Developed new proposals and contracts to increase sales volume by introducing new and customized products that are suitable for different markets.
Education
MBA - Marketing Management
Sikkim Manipal University
Bengaluru, India04-2020
Bachelor of Commerce -
Mahatma Gandhi University
Kerala, India06-2016
Skills
- Account management
- Customer acquisition
- Relationship building
- Sales forecasting
- Sales development
- B2B sales
- Client development
- Negotiation skills
- Microsoft Office
- Customer service
Languages
- English
- Hindi
- Malayalam
Timeline
Channel Account Manager
Mitsumi Distribution LLC
05.2023 - Current
Business Development Executive
Deli Group Co. Ltd
04.2021 - 05.2023
MBA - Marketing Management
Sikkim Manipal University
Bachelor of Commerce -
Mahatma Gandhi University
Similar Profiles
Fahad AshrafFahad Ashraf
Channel Account Manager at Mitsumi Distribution LLCChannel Account Manager at Mitsumi Distribution LLC
Chridon PanizzaChridon Panizza
Warranty Technician at Repair-Junction/ Mitsumi DistributionWarranty Technician at Repair-Junction/ Mitsumi Distribution
FELEX SHIVACHIFELEX SHIVACHI
Logistics Co-Ordinator at MITSUMI DISTRIBUTION FZCOLogistics Co-Ordinator at MITSUMI DISTRIBUTION FZCO
Ayham DibAyham Dib
Director of the Directorate at General Directorate of CustomsDirector of the Directorate at General Directorate of Customs
Deepak KumarDeepak Kumar
Commis !! at Emirates Flight CateringCommis !! at Emirates Flight Catering