Faisal Afzal
Paid Performance Marketing Specialist
Summary
- Performance Marketing Specialist With over 3+ years of experience driving business growth through successful paid advertising campaigns and effective strategies.
- I specialize in increasing conversions, reducing ad spend, and maximizing return on investment by lead generation campaigns in different industries, i.e., Business Setup, Real Estate, Ecommerce, Automotive, Interior Design, Health & Beauty, Marketing Companies, and more.
- I've worked on 70+ Ad accounts across diverse industries, delivering profitable campaigns that align with business goals by growing sales by 174% , increasing ROAS by 7x , and cutting CPL by 43% .
- Strong background in Google Ads, Meta Ads, Performance Marketing, CRM Integration, Conversion Tracking, Accounts Management, Technical SEO Optimization, Site Audit, Niche Research, & Organic Website Growth for Startup companies and brands.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
2
2
Languages
Work History
Paid Performance Marketing Specialist
United SEO Marketing DMCC
Dubai
08.2022 - Current
- Managed Client Relationships and PPC Accounts as a Paid Performance Marketing Specialist in digital advertising across all platforms.
- Managed and oversaw the performance of over 50 accounts across various platforms, including Google Ads, Meta (formerly Facebook Ads), TikTok, and Snapchat.
- Took ownership of the entire campaign lifecycle, from initial research and account setup to crafting compelling ad text, continuous optimization and achieved remarkable 46% growth in ROAS for D2C Brand, Leading to 7x ROI . Sales increased by an impressive 164% , marked by 76% surge in overall purchases.
- Additionally, for real estate and business setup company, achieved an 500% surge in lead generation while efficiently lowering CPL by 41% . This strategic approach also elevated the sales closure rate from 0.45% to a remarkable 2.4% .
- Utilized a range of digital marketing tools and platforms, such as LandingI, Unbounce & Click Funnel for creating landing pages and Report Garden & Looker Studio for generating detailed performance reports.
- Successfully handled high-value clients in UAE with monthly advertising budgets exceeding 250,000 AED and achieved a 12% reduction in Cost Per Acquisition (CPA ) on average, including notable clients like ECO-DRIVE, AL ARABIA, IMTYAZ DEVELOPMENTS, OC Homes, BinSina Pharmacy, and more.
- Generated comprehensive monthly & weekly reports, providing vital insights for strategic decision- making and progress tracking.
Digital Marketing Specialist
Welkin Marketing Agency
Dubai
07.2021 - 07.2022
- Acted as the Digital Marketing Specialist, designed and executed global social media strategies across LinkedIn, Instagram, Snapchat, and Facebook on client's websites to target people with specific interests.
and increase the overall sale of the products - Developed and managed digital pay-per-click advertising campaigns using Google Ads for maximum growth and lead generation.
- Used to handle all their digital marketing clients. Utilizes A/B testing, multivariate analysis, and tracking tools to improve the conversion rate of website visitors.
- I have implemented Technical SEO on the company website and many clients to increase the Site's Organic Traffic.
SEO and SMM Executive
Tech Hikers
Faisalabad
04.2019 - 05.2021
- I have performed SEO Optimization on 200+ WordPress / Shopify / Wix Sites, including On Page & Off Page Optimization, Technical SEO, Site Audit, Competitors Analysis, Quality Content Structure, and Keywords Research to improve your search engine visibility.
- I have proven On Page Optimization experience with Yoast SEO, Rank Math, and All-in-One SEO Plugins
- I have implemented many different SEO Strategies according to Google's Latest Core Algorithm updates to increase the Site's Organic Traffic, Authority, and First-Page Ranking.
Education
Bachelor of Science - Computer Science
National Textile University
Pakistan 10.2017 - 09.2021
Skills
Social Media Marketing (SMM)
undefinedCertification
Microsoft Office Specialist
Timeline
Paid Performance Marketing Specialist
United SEO Marketing DMCC
08.2022 - Current
Digital Marketing Specialist
Welkin Marketing Agency
07.2021 - 07.2022
SEO and SMM Executive
Tech Hikers
04.2019 - 05.2021
Bachelor of Science - Computer Science
National Textile University
10.2017 - 09.2021
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