Faisal Afzal
Performance Marketing Manager
Summary
- Performance Marketing Manager with over 4+ years of experience in performance marketing, I specialize in driving business growth across multiple eCommerce brands and industries, including Real Estate, Ecommerce, Health & Beauty, Automotive, and more. Currently leading marketing strategies for an eCommerce incubator, I oversee PPC, affiliate marketing, influencer marketing, media buying, and email marketing.
- I have successfully managed campaigns across 70+ ad accounts, generating significant results like a 174% increase in sales, 7x ROAS, and a 43% reduction in CPL. My expertise spans Google Ads, Meta Ads, CRM Integration, Conversion Tracking, and Technical SEO Optimization, with a strong focus on scaling eCommerce brands. Last year, I helped grow our portfolio brands to an average revenue of $2 million, with email marketing generating $700K–$800K in revenue alone.
- I am adept at creating and executing high-performing lead generation campaigns, optimizing customer acquisition strategies, and delivering measurable results that align with business goals. My work has consistently improved conversions, reduced ad spend, and maximized ROI across diverse digital channels.
Overview
6
6
years of professional experience
5
5
Certifications
2
2
Languages
Work History
Brand Marketing Manager
Ai-Dev Lab (Ecommerce Incubator)
01.2024 - Current
- Lead overall marketing strategies for multiple eCommerce brands, including Brevi Brushes, North Carry, 24 Posters, Dainely Devices, and Safe Harness, among others, primarily focusing on the US market.
- Oversee PPC, Affiliate Marketing, Influencer Marketing, Media Buying, and Email Marketing for the company's portfolio of brands.
- Manage and scale email marketing efforts, generating $700K to $800K in revenue from targeted campaigns.
- Collaborate with cross-functional teams to drive growth and optimize marketing channels, achieving an average brand revenue of $2 million across all operations.
- Head a dedicated PPC team, driving customer acquisition and sales through strategic ad campaigns.
- Develop and execute high-performing affiliate and influencer marketing programs, contributing to brand awareness and increased sales.
Performance Marketing Specialist
United SEO Marketing DMCC
06.2022 - 12.2023
- Managed Client Relationships and PPC Accounts as a Paid Performance Marketing Specialist in digital advertising across all platforms.
- Managed and oversaw the performance of over 50 accounts across various platforms, including Google Ads, Meta (formerly Facebook Ads), TikTok, and Snapchat.
- Took ownership of the entire campaign lifecycle, from initial research and account setup to crafting compelling ad text, continuous optimization and achieved remarkable 46% growth in ROAS for D2C Brand, Leading to 7x ROI . Sales increased by an impressive 164% , marked by 76% surge in overall purchases.
- Additionally, for real estate and business setup company, achieved an 500% surge in lead generation while efficiently lowering CPL by 41% . This strategic approach also elevated the sales closure rate from 0.45% to a remarkable 2.4% .
- Successfully handled high-value clients in UAE with monthly advertising budgets exceeding 250,000 AED and achieved a 12% reduction in Cost Per Acquisition (CPA ) on average, including notable clients like ECO-DRIVE, AL ARABIA, IMTYAZ DEVELOPMENTS, OC Homes, BinSina Pharmacy, and more.
Digital Marketing Specialist
Welkin Marketing Agency
04.2021 - 04.2022
- Acted as the Digital Marketing Specialist, designed and executed global social media strategies across LinkedIn, Instagram, Snapchat, and Facebook on client's websites to target people with specific interests.
- Developed and managed digital pay-per-click advertising campaigns using Google Ads for maximum growth and lead generation.
- Used to handle all their digital marketing clients. Utilizes A/B testing, multivariate analysis, and tracking tools to improve the conversion rate of website visitors.
SEO and SMM Executive
Tech Hikers
01.2019 - 02.2021
- I have performed ON-Page SEO Optimization on 200+ WordPress / Shopify / Wix Sites, including On Page & Off Page Optimization, Technical SEO, Site Audit, Competitors Analysis, Quality Content Structure, and Keywords Research to improve your search engine visibility.
- I have proven On Page Optimization experience with Yoast SEO, Rank Math, and All-in-One SEO Plugins
- Manage PPC and Social media of some local businesses.
Education
Bachelor of Science - Computer Science
National Textile University
10.2017 - 2021.09
Skills
Google Ads (AdWords) DV360
Facebook Marketing Campaigns Meta Ads
Klaviyo
Data Studio Looker Studio Report Garden Triple Whale
Google Ads Editor
Tag Manager
Google Analytics 4
Landingi Unbounce Click Funnel
WordPress / Shopify / WooCommerce Development
Keyword Research / Ad Copies / Competitor Analysis
SEMrush SE Ranking Ahrefs
Figma
Canva
Certification
Microsoft Office Specialist
Timeline
Brand Marketing Manager
Ai-Dev Lab (Ecommerce Incubator)
01.2024 - Current
Performance Marketing Specialist
United SEO Marketing DMCC
06.2022 - 12.2023
Digital Marketing Specialist
Welkin Marketing Agency
04.2021 - 04.2022
SEO and SMM Executive
Tech Hikers
01.2019 - 02.2021
Bachelor of Science - Computer Science
National Textile University
10.2017 - 2021.09
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