Faizan Ahmed

Leading the Centre of Excellence department for Sales Intermediaries - Contracts Life Cycle & Analytics

- Region worth +$3B

• Designed and implemented governance framework for appointment, renewal, and termination of 50+ intermediaries.
• Led end-to-end contract lifecycle management, ensuring compliance and risk mitigation.
• Established performance monitoring systems and KPIs to evaluate GTM and pay-for-performance models.
• Delivered insights through analytics to support commercial strategies and pricing.
• Led cross-functional workshops and training sessions to embed governance models.

Led the Commercial Operations function across Middle East and Asia, managing a team of three Business Analysts to drive distributor performance, pricing optimization, and contract governance.

• Distributor Management: Directed the financial planning process for regional distributors, consolidating in-market sales data and leading analytical reviews to support strategic decisions across franchises. Designed and presented monthly business review decks for internal and partner alignment.
• Contract Lifecycle Management: Oversaw the full contract lifecycle, including renewals, terminations, and direct sales agreements through the CRF process. Acted as the single point of contact between Commercial, Legal, Compliance, Regulatory, and Quality teams to ensure transparency and adherence to corporate standards.
• Pricing Strategy Leadership: Led the development and assessment of pricing frameworks across countries and distributors, ensuring alignment with GEMCO and regional market dynamics.
• Business Reviews & Strategic Reporting: Delivered executive-level business review presentations and supported functions with tailored reporting for key meetings including KOMs, leadership forums, and budgeting cycles.
• Commercial Excellence & Incentives: Supported the design and execution of sales incentive programs, calculating quarterly payouts for the entire regional sales force in coordination with internal CommEx teams.

• Managed sales forecasting and budgeting for a $60M portfolio across 13 Middle Eastern countries, ensuring timely updates and alignment with strategic goals.
• Partnered with cross-functional teams to support business development, pricing strategy, and negotiations, enhancing commercial decision-making.
• Conducted deep-dive analysis on sales performance, pricing trends, and market evolution to identify opportunities for growth and efficiency.
• Led the development and execution of incentive plans, sales targeting, and segmentation to support regional sales force effectiveness.
• Prepared strategic business reviews and supported marketing initiatives including demand planning, events, and congresses across the region.