FAKHRI AHMED
Dubai
Summary
News Anchor, Reporter, and Producer with 8+ years of experience across Sudan, Egypt, and Canada. My work spans investigative journalism, political analysis, and on-air reporting, with a passion for telling stories that inform, connect, and inspire. From exclusive interviews to breaking news coverage, I bring a global perspective, strong newsroom leadership, and a deep commitment to community-driven storytelling.
Overview
9
9
years of professional experience
Work History
Senior Marketing & Media Relations, PR Coordinator
RAK Medical & Health Sciences University
08.2025 - Current
- Manage and strengthen the University’s media relations to enhance brand visibility and reputation.
- Handle and coordinate all public relations activities on behalf of the Office of the President.
- Plan, oversee, and execute internal and external marketing campaigns for both physical and virtual fairs, tailoring strategies based on event type and audience.
- Design and implement marketing surveys to evaluate the effectiveness of campaigns and initiatives.
- Conduct comprehensive market research, analyze trends, and follow up on leads generated through social media platforms and the University’s CRM system.
News Anchor/Reporter & Acting Producer
Rogers Sports and Media, Omni Television
01.2023 - 04.2025
- Conducted in-depth investigative journalism to uncover critical information and provide a nuanced perspective on complex issues.
- Established strong community connections by actively engaging with local events and issues, building trust and reliability with viewers.
- Managed the newsroom as a Producer, showcasing exceptional organizational and leadership skills to ensure high-quality broadcasts.
Settlement Counsellor
Arab Community Center of Toronto
07.2022 - 01.2023
- Built deep relationships with newcomer communities, uncovering compelling personal narratives that later enriched human-interest reporting and community journalism.
- Organized and facilitated outreach events that fostered cross-cultural dialogue, enhancing my ability to cover diverse perspectives and socially relevant stories.
- Strengthened communication pathways between service providers and marginalized groups, cultivating trust and sharpening my skills in accessible, impactful storytelling.
Social Media and Digital Marketing Specialist
Argus Residence & Bison Family Medical Clinics
10.2021 - 06.2022
- Managed social media platforms, implementing strategies that led to increased followership, engagement, and brand visibility.
- Played a key role in optimizing digital marketing campaigns, as well as contributed to content creation and strategy, developing compelling and relevant digital content that resonated with the target audience and supported brand objectives.
- Utilized social media analytics tools to track and analyze key metrics and applied visual storytelling techniques to enhance brand storytelling.
Political Analyst
BBC
12.2018 - 10.2021
- Selected by the BBC to act as a political analyst, covering the Sudan Revolution which initiated in April 2019, actively participate in program development for television and radio and provide freelance journalism services as needed.
- Offered in-depth media commentary and criticism to highlight core issues related to public policies and political events.
Radio Presenter
PRO FM
07.2018 - 07.2019
- Produced compelling feature stories that added depth and context to news coverage, showcasing a talent for storytelling and engaging the audience. Anchored live news broadcasts with professionalism and poise, delivering news updates, conducting interviews, and engaging listeners in a clear and articulate manner.
- Developed and executed promotional initiatives, contests, and giveaways to boost listener participation and create excitement around the radio program.
News Anchor
EL-SHOROUK ONLINE RADIO
10.2016 - 04.2018
- Confidently delivered news updates with clarity and professionalism, earning trust from the audience.
- Responded promptly to breaking news situations, delivering accurate and timely updates.
- Conducted live interviews with newsmakers, experts, and community leaders, showcasing strong interviewing skills and contributing to the depth of news coverage.
Education
Graduate Certificate - Broadcasting Performance and Digital Media
Conestoga College Institute of Technology And Advanced Learning
08.2021
Certificate - General Arts and Science
Algonquin College
12.2020
Bachelor of Science - Journalism and Mass Communication
International Media Institute
06.2018
Skills
- On-camera skills
- Video editing proficiency
- Exceptional communication
- Social media proficiency
- Teamwork and collaboration
- Content production
- News anchoring
- Critical thinking
- Breaking news coverage
- Multimedia production
- Production operations
- Deadline management
References
Available upon request.
LANGUAGES
Arabic | Native
English | Fluent
Timeline
Senior Marketing & Media Relations, PR Coordinator
RAK Medical & Health Sciences University
08.2025 - Current
News Anchor/Reporter & Acting Producer
Rogers Sports and Media, Omni Television
01.2023 - 04.2025
Settlement Counsellor
Arab Community Center of Toronto
07.2022 - 01.2023
Social Media and Digital Marketing Specialist
Argus Residence & Bison Family Medical Clinics
10.2021 - 06.2022
Political Analyst
BBC
12.2018 - 10.2021
Radio Presenter
PRO FM
07.2018 - 07.2019
News Anchor
EL-SHOROUK ONLINE RADIO
10.2016 - 04.2018
Certificate - General Arts and Science
Algonquin College
Bachelor of Science - Journalism and Mass Communication
International Media Institute
Graduate Certificate - Broadcasting Performance and Digital Media
Conestoga College Institute of Technology And Advanced Learning
NATIONALITY
Canadian
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