FARAH El HALABI

• Led the MEA region's Materials Sciences Microscopy Line, implementing strategies that boosted sales by 97%, increased product profitability, and improved gross margin by 12%.
• Business Analytics: Spearheaded the Business Excellence Project for creation of sales funnels and yearly business blueprints, coordinating forecasts and introducing metrics for 9 parameters.
• Conducted technical events and reviews, strengthening key partnerships and quadrupling high-end sales for tier 1 partners.

• Co-led the Vision Care product line management , achieving an $8M sales target through strategic collaboration with MENA partners despite 1.2M$ product recall challenge.
• Orchestrated impactful product positioning initiatives and trend analysis strategies, resulting in enhanced market penetration and a 2% increase in EBITDA on year 1 and a planned further 10% on year 2.
• Successfully coordinated product launches and end-of-life transitions with cross-functional teams, minimizing business disruption. Managed overlap periods of 2-4 weeks between replaced products and executed pre-launch plans with a lead time of at least 1 year.
• Collaboratively managed EBIDTA, sales forecasting, and P&L analysis

• Drove growth of Olympus Microscopy business in the region, launching as a new distributor and expanding sub distributor network through 2 direct teams and 4 partners
• Led microscopy portfolio for life sciences and Materials Sciences, increasing annual sales from 140k$ to a sustainable average of ~1M$ euros per year despite challenges from war affected countries,
• Built the microscopy department, expanding customer base from a start up of 15 to >150 clients for direct sales team while increasing customer lifetime value.

• Supported sales teams during client meetings by providing expert knowledge on specific product features and functionalities resulting in an increased average order value 2k$ to 8.1k$/unit.
• Organized and conducted 8 annual workshops and roadshows on microscopy in Life Sciences and one in Materials Sciences, positioning the team as regional experts.
• Trained and provided coaching to direct and indirect sales team members.

Performed laboratory tests with focus and analyses with precision to support accurate diagnosis.