Fareeduddin Babar

· Managing integrated analytics: sales and market performance tracking.

· Driving the integration of data-driven insights into business strategies and tactics

· Executing projects to automate and digitize insights to action across TME zone.

· Bringing the consumer perspective to marketing decision making by executing market analysis and research activities to provide insights and recommendations

· Created data analysis tools to allow teams to query acquired information for unique details.

· Developed intelligence-sharing dashboards, providing wide access to collected data

· Managing market growth forecasts, developed models and tools to run scenario assessment.

· Assess and consolidate insights from macro environment

· Continuously conducting market research and preparing monthly dashboards to provide market share data at zone, region, channel, and team level

· Implemented business intelligence solutions to increase operational efficiency.

· Providing a clear view on the performance of our portfolio (vs competition / vs forecasts) and identify alerts and opportunities in partnership with the marketing teams, and feed into forecasting Process.

· Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.

· Devised data visualization dashboards to make complex data more accessible to stakeholders.

· Collected and analyzed data from variety of sources to create detailed market research reports for key stakeholders

· Deployed predictive analytics models to forecast future trends.

· Implementing a Performance Review process with relevant stakeholders (Sales and Marketing teams) aimed at identifying makers/breakers of business results, forward-looking estimates, risks & opportunities.

· Analyze and interpret information on competitors pricing, offers and activities.

· Developed polished visualizations to share results of data analyses.

· Managing external agencies for the execution of research projects

· Analyze relevant data and generate complex dynamic dashboards and presentations that provide actionable insights and identify growth opportunities

· Responsible for the processes of reporting Sell IN, Sell OUT, Stocks and Trade Marketing spent.

· Identified patterns and trends in large data sets and provided actionable insights.

· Tracking and monitoring of new products; projections, timely implementation / planning, and business impact measurement

· Continuously conducting market research and preparing monthly dashboards to provide market share data at zone, region, channel, and team level

· Generated standard and custom reports to provide insights into business performance.

· Performed gap analysis to identify areas of improvement.

· Collaborated with stakeholders to identify business needs and manage monthly Forecast meetings, stock management and GTN planning to smoothen the sell in processes to deliver the business objectives.

· Delivered analysis of market, sales, and consumer trend impact on long and short-term strategies.

· Continuously analyzing and interpreting market with brand and segment dynamics to identify and recommend business opportunities and evaluate the outcome of marketing decisions

· Delivering high quality and pro-active insights & reports to key stakeholders (Sales & Marketing); across business unit

· Developed reports on customer metrics to assess successes and account for deficiencies.

· Developed and implemented data governance policies and procedures.

· Generated ad-hoc reports to evaluate specific business requirements.

· Prepared reports by collecting, analyzing, and summarizing information.

· Generated standard and custom reports to provide insights into business performance.

· Analyze, interpret & present retail audit data identify key opportunities per region per brand and making actionable recommendation with focus on NHD/WHD/OOS/Volume share/stock covering days

· Developed complex dashboard and reporting tools to track business performance metrics.

· Prepare KSA sales forecast based on evaluation of historical trends and changing market dynamics for implementing sales strategies across target segment

· Generated standard and custom reports to provide insights into business performance.

on daily, weekly, and monthly basis (i.e., Daily sales, Sales trend, Frequency optimization, Sales by SKU, Overdue, Opportunities report, Product Shelve life report, weekly sales, and field force efficiency report.

· Maintain an efficient flow of information and updating the teams on related matters with new changes and amendments

· Ensuring synchronized flow of information is maintained and reflecting accurate data when reporting

· Generated ad-hoc reports to evaluate specific business requirements.

· Managed and monitored of trade promotion and initiatives execution

· Developed various retail marketing campaigns designed to increase awareness and generate demand

· Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers

· Evaluated consumer preferences using qualitative and quantitative market research on parameters like share and volume growth, quality & quantity of activations

· Developed various surveys and trackers to capture consumer and customer insights to drive product performance

· Interacted with the sales team for effective implementation of brand plans.

· Identified appropriate marketing channels and target customers for campaigns.

· Ensure 0% OOS of global drive brands

· Training and performance development of merchandisers & promoters

· Negotiating and contracting with front liner for hotspot of product visibility in the outlet

· Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities

· Tracked key performance indicators to measure success of campaigns

· Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results

· Tracked key performance indicators to measure success of campaigns

· Created and distributed surveys for data collection and analysis

• Built and strengthened relationships with new and existing accounts to drive revenue growth.
• Cross-sold services to clients to secure additional business and grow revenue streams.
• Managed all direct marketing activities such as SMS, fulfillments, database, loyalty program and call centers for clients throughout the KSA, prepare project briefs, quotations, and process cycles to ensure the timely execution of all projects.