Fares Alameddine
United Arab Emirates ,Dubai
Summary
With over 16 years of experience in the raw materials and ingredients industry—specializing in Yeast, pastry, bakery, chocolate, and ice cream— built a strong track record in sales growth, market development, and strategic customer partnerships across the Middle East region.
As a Regional Sales Manager, combine deep technical knowledge of yeast, dough improves, bakery mixes, and specialty ingredients with a results-driven approach to expand market share and deliver tailored B2B solutions to distributors, industrial bakeries, and food manufacturers.
Overview
15
15
years of professional experience
Work History
Sales Manager Distribution & Industrial, ME
AB Mauri Middle East FZE
UAE, Dubai
04.2023 - Current
- Lead commercial strategy and sales execution across multiple Middle East markets for yeast and bakery ingredient portfolios.
- Manage distributor and industrial customer relationships to drive revenue and market share growth.
- Oversee new market development, launching new SKUs, and coordinating regional product demonstrations.
- Conduct regular customer visits, training sessions, and baking center activation to build product loyalty and technical trust.
- Collaborate cross-functionally with supply chain, R&D, and marketing teams to ensure operational excellence and customer satisfaction.
Country sales manager
BanoPuratos
UAE, Dubai
03.2019 - 04.2023
- Directed national sales operations for bakery ingredients and raw materials, including yeast, pastry mixes, and improvers.
- Developed and executed sales strategies, leading to consistent overachievement of revenue and margin targets.
- Managed a sales team, providing leadership, training, and performance oversight to ensure team success.
- Built and nurtured long-term relationships with industrial, wholesale, and retail customers.
- Monitored market trends and competitor activity, providing strategic insights to inform product and pricing decisions.
- Negotiated high-value contracts, including exclusivity agreements and long-term supply deals.
Area sales supervisor
BanoPuratos
Lebanon , Beirut
01.2010 - 03.2019
- Resolved issues swiftly and effectively, maintaining superior customer relations.
- Built long-lasting relationships with clients to ensure repeat business.
- Facilitated successful product launches that significantly boosted brand visibility.
- Demonstrated products to potential customers thus driving up interest and demand.
- Coordinated effectively with diverse teams for successful project execution.
Education
Bachelor of Science: Business Management - Business
American University of Culture & Education
Beirut/LebanonSkills
- Product knowledge
- Profit margin enhancement
- Brand promotion strategies
- Market trend awareness
- Target achievement focus
- Business development
Languages
Arabic
Native
English
Advanced
French
Intermediate
Timeline
Sales Manager Distribution & Industrial, ME
AB Mauri Middle East FZE
04.2023 - Current
Country sales manager
BanoPuratos
03.2019 - 04.2023
Area sales supervisor
BanoPuratos
01.2010 - 03.2019
Bachelor of Science: Business Management - Business
American University of Culture & Education
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