Farhana Yusuf

• Led marketing initiatives, increasing event registrations, secured new registrations within eight months managed events and webinars, train over 30 event staff members for large events, enhancing engagement by 20% through targeted social media campaigns coordinated with development teams, resulting in improvement in website trafficked increase in lead generation evolved and executed marketing strategies, contributing to rise in brand visibility across digital platforms cultivated media and other stakeholders relationships, leading to 25% increase in media coverage and becoming part of Global Media Congress
• Managed budget allocation across various communication channels while maximizing ROI through careful planning and prioritization of resources.

• Designed and implemented integrated marketing strategies, increasing attendance by 40% at large-scale events exhibitions like Forex Expo Dubai, Money Expo Mexico, Crypto Expo Asia, Jewellery Expo Middle East, Money Expo Miami etc.
• Prepared post-event reports and maintained databases, improving planning efficiency by 20%.
• Managed onsite event activities, increasing social media engagement by 35% through live updates, speech & Interview training and preparation and media coverage.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Manage payments for event services, including vendors, venues, staff, and transportation providers.
• Authored speeches and articles, resulting in a 15% increase in online readerships.
• Fostered lead generation plans, achieving a 20% increase in qualified leads and a 10% reduction in marketing costs.
• Running and planning the SMS, Wtsapp and Email Campaigns pre, post and during the events.

• Created and executed targeted content strategies, leading to 50% rise in social media followers and 25% surge in digital marketing engagement rates over three quarters.
• Analyzed campaign performance, creating content, handling creative team, ensuring brand consistency and quality of creatives and content.
• Created press releases, newsletters, and promotional materials, increasing media mentions by 15%.
• Utilized analytics tools to optimize content for SEO, resulting in 30% increase in organic search traffic.

• Supported sales engineering efforts, contributing to 15% sales increase and improving client retention by 10%, Implemented strategic PR campaigns, enhancing brand awareness by 20%.

Orchestrated a multifaceted marketing strategy, leveraging data analytics and targeted outreach to achieve high surge in lead generation and boost in event attendance, Conducted market research, providing insights that improved campaign effectiveness and managed all their social media.

Handled both Internal and External communications.

• Oversaw 20-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.