Reading, Volunteering, Traveling, Networking, Group activities
Farheen Naaz
Marketing Specialist
Sharjah
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
14
14
years of professional experience
17
17
years of post-secondary education
4
4
Languages
Work History
Marketing Specialist
Sharjah Book Authority
Sharjah
06.2021 - Current
- Manage the marketing aspect of Sharjah Book Authority Sales, Sharjah Children’s Reading Festival and Sharjah International Book Fair in liaison with external agencies.
- Manage the overall marketing aspect of Sharjah Public Library in liaison with external agencies.
- Responsible for compiling fresh content/editing of content for print/online platforms of Sharjah Book Authority.
- Responsible for PR activities in liaison with external agencies.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Identified appropriate marketing channels and target customers for campaigns.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Shadowed senior personnel on complex marketing pursuits to build skills set.
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Designed and implemented advertising and public relations activities.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Wrote engaging and successful marketing, advertising, and website copy.
- Established and managed relationships with external data providers and research vendors.
- Created customized marketing materials to increase product awareness.
- Generated reports to support development and implementation of marketing plans.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
Corporate and Commercial Officer
Sharjah Publishing City Free Zone
Sharjah
01.2016 - 06.2021
- Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
- Conducted market research and analysis to create detailed business plans on commercial opportunities, business development and expansion.
- Increased sales by issuing surveys to customers and interpreting results.
- Negotiated contracts and product prices by collaborating with vendors and developers.
- Managed and analyzed budgets, P&L, balance sheets and sales reports.
- Managed marketing projects to increase product penetration in key sectors.
- Built relationships with clients to establish new contracts.
- Maintained database systems to track and analyze operational data.
- Generated reports detailing findings and recommendations.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
- Conducted regular reviews of operations and identified areas for improvement.
- Gathered, organized and input information into digital database.
- Collected, arranged, and input information into database system.
- Supported creation of detailed, technical financial models to value potential acquisition targets.
Magazine Editor and Copy Writer
TechnologyIssue.com
Bangalore
07.2015 - 11.2016
- Conceptualize the magazine content plan
- Interview entrepreneurs and write business articles
- Write cover stories
- Attend conferences and compile information about the same
- Edit articles and newsletter.
- Determined readiness of written pieces, made changes, and approved final versions for publication.
- Led and managed multiple projects from conceptual stage through to launch.
- Collaborated with graphics department to develop and implement visual elements.
- Pitched content strategies and managed asset acquisition.
- Posted and promoted articles on social media platforms to engage target audience.
- Collaborated with writers and graphic designers to develop content schedules and plan workflows.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
Assistant Editor and Content Writer
TTK Services Pvt. Ltd
Bangalore
04.2013 - 05.2015
- Researched topics to create accurate and engaging content.
- Utilized SEO techniques to optimize content for search engine rankings.
- Compose service-based articles
- Conceptualize the homepage and other pages in terms of content and editing.
- Suggested improvements to content to enhance quality and accuracy.
- Strategize and compile monthly newsletter
- Oversee and manage the website.
- Pitched content strategies and managed asset acquisition.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Developed and maintained editorial standards for content.
- Edited and revised wide array of content for accuracy, clarity and consistency.
- Collaborated with design, editorial and marketing departments to meet desired content goals.
- Conceptualized, designed and delivered the new HomeShikari blog page.
Editor and SEO Content Writer
CommonFloor.com
Bangalore
01.2011 - 02.2013
- Write research-based real estate articles, proofread them, publish them and strategize the weekly content creation plan
- Write real estate related news stories and publish them
- Worked on SEO related links and tools
- Worked on Social Media Marketing
- Interviewing businessmen and compiling stories
- Contributing towards the company’s expert speak column
- Attend property shows and seminars
- Worked on the company forum and participate in other forums
- Worked on Adobe Photoshop for images
- Achievements:
- Conceptualized, designed and delivered different content categories under the articles section.
News Writing Associate
SiliconIndia
Bangalore
09.2009 - 05.2011
- Conceptualize and compile news stories on a day-to-day basis
- Research and write technology-based articles within the given deadlines
- Attend Weekly press releases and cover the event by compiling press releases
- Connect with industry related entrepreneurs and business executives
- Edit technology-based articles and news stories
- Work on the portal forum
- Familiarize and work on the portal dashboard to upload the written news stories & articles.
- Paid attention to detail while completing assignments.
- Developed strong communication and organizational skills through working on group projects.
- Managed time efficiently in order to complete all tasks within deadlines.
- Worked well in a team setting, providing support and guidance.
- Worked flexible hours across night, weekend and holiday shifts.
- Self-motivated, with a strong sense of personal responsibility.
Education
Bachelor of Arts - B.A. Communicative English And Psychology
Jyothi Nivas College Autonomous
Bangalore 03.2007 - 05.2009
Associate of Arts - History, Economics, Political Science, Sociology
Sacred Heart Pre University College
Bangalore 02.2005 - 05.2007
High School Diploma -
Sacred Heart Girl’s High Scool
Bangalore 03.1993 - 02.2006
Skills
undefined
Interests
Timeline
Marketing Specialist
Sharjah Book Authority
06.2021 - Current
Corporate and Commercial Officer
Sharjah Publishing City Free Zone
01.2016 - 06.2021
Magazine Editor and Copy Writer
TechnologyIssue.com
07.2015 - 11.2016
Assistant Editor and Content Writer
TTK Services Pvt. Ltd
04.2013 - 05.2015
Editor and SEO Content Writer
CommonFloor.com
01.2011 - 02.2013
News Writing Associate
SiliconIndia
09.2009 - 05.2011
Bachelor of Arts - B.A. Communicative English And Psychology
Jyothi Nivas College Autonomous
03.2007 - 05.2009
Associate of Arts - History, Economics, Political Science, Sociology
Sacred Heart Pre University College
02.2005 - 05.2007
High School Diploma -
Sacred Heart Girl’s High Scool
03.1993 - 02.2006
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