Reading, Volunteering, Traveling, Networking, Group activities
Farheen Naaz
Marketing Specialist
Sharjah
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
14
14
years of professional experience
17
17
years of post-secondary education
4
4
Languages
Work History
Marketing Specialist
Sharjah Book Authority
Sharjah
06.2021 - Current
- Manage the marketing aspect of Sharjah Book Authority Sales, Sharjah Children’s Reading Festival and Sharjah International Book Fair in liaison with external agencies.
- Manage the overall marketing aspect of Sharjah Public Library in liaison with external agencies.
- Responsible for compiling fresh content/editing of content for print/online platforms of Sharjah Book Authority.
- Responsible for PR activities in liaison with external agencies.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Identified appropriate marketing channels and target customers for campaigns.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Shadowed senior personnel on complex marketing pursuits to build skills set.
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Designed and implemented advertising and public relations activities.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Wrote engaging and successful marketing, advertising, and website copy.
- Established and managed relationships with external data providers and research vendors.
- Created customized marketing materials to increase product awareness.
- Generated reports to support development and implementation of marketing plans.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
Corporate and Commercial Officer
Sharjah Publishing City Free Zone
Sharjah
01.2016 - 06.2021
- Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
- Conducted market research and analysis to create detailed business plans on commercial opportunities, business development and expansion.
- Increased sales by issuing surveys to customers and interpreting results.
- Negotiated contracts and product prices by collaborating with vendors and developers.
- Managed and analyzed budgets, P&L, balance sheets and sales reports.
- Managed marketing projects to increase product penetration in key sectors.
- Built relationships with clients to establish new contracts.
- Maintained database systems to track and analyze operational data.
- Generated reports detailing findings and recommendations.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
- Conducted regular reviews of operations and identified areas for improvement.
- Gathered, organized and input information into digital database.
- Collected, arranged, and input information into database system.
- Supported creation of detailed, technical financial models to value potential acquisition targets.
Magazine Editor and Copy Writer
TechnologyIssue.com
Bangalore
07.2015 - 11.2016
- Conceptualize the magazine content plan
- Interview entrepreneurs and write business articles
- Write cover stories
- Attend conferences and compile information about the same
- Edit articles and newsletter.
- Determined readiness of written pieces, made changes, and approved final versions for publication.
- Led and managed multiple projects from conceptual stage through to launch.
- Collaborated with graphics department to develop and implement visual elements.
- Pitched content strategies and managed asset acquisition.
- Posted and promoted articles on social media platforms to engage target audience.
- Collaborated with writers and graphic designers to develop content schedules and plan workflows.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
Assistant Editor and Content Writer
TTK Services Pvt. Ltd
Bangalore
04.2013 - 05.2015
- Researched topics to create accurate and engaging content.
- Utilized SEO techniques to optimize content for search engine rankings.
- Compose service-based articles
- Conceptualize the homepage and other pages in terms of content and editing.
- Suggested improvements to content to enhance quality and accuracy.
- Strategize and compile monthly newsletter
- Oversee and manage the website.
- Pitched content strategies and managed asset acquisition.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Developed and maintained editorial standards for content.
- Edited and revised wide array of content for accuracy, clarity and consistency.
- Collaborated with design, editorial and marketing departments to meet desired content goals.
- Conceptualized, designed and delivered the new HomeShikari blog page.
Editor and SEO Content Writer
CommonFloor.com
Bangalore
01.2011 - 02.2013
- Write research-based real estate articles, proofread them, publish them and strategize the weekly content creation plan
- Write real estate related news stories and publish them
- Worked on SEO related links and tools
- Worked on Social Media Marketing
- Interviewing businessmen and compiling stories
- Contributing towards the company’s expert speak column
- Attend property shows and seminars
- Worked on the company forum and participate in other forums
- Worked on Adobe Photoshop for images
- Achievements:
- Conceptualized, designed and delivered different content categories under the articles section.
News Writing Associate
SiliconIndia
Bangalore
09.2009 - 05.2011
- Conceptualize and compile news stories on a day-to-day basis
- Research and write technology-based articles within the given deadlines
- Attend Weekly press releases and cover the event by compiling press releases
- Connect with industry related entrepreneurs and business executives
- Edit technology-based articles and news stories
- Work on the portal forum
- Familiarize and work on the portal dashboard to upload the written news stories & articles.
- Paid attention to detail while completing assignments.
- Developed strong communication and organizational skills through working on group projects.
- Managed time efficiently in order to complete all tasks within deadlines.
- Worked well in a team setting, providing support and guidance.
- Worked flexible hours across night, weekend and holiday shifts.
- Self-motivated, with a strong sense of personal responsibility.
Education
Bachelor of Arts - B.A. Communicative English And Psychology
Jyothi Nivas College Autonomous
Bangalore 03.2007 - 05.2009
Associate of Arts - History, Economics, Political Science, Sociology
Sacred Heart Pre University College
Bangalore 02.2005 - 05.2007
High School Diploma -
Sacred Heart Girl’s High Scool
Bangalore 03.1993 - 02.2006
Skills
AdaptabilityAbility to work under pressureSEO marketing, copywriting, time management, teamworkExcellent written and verbal communication skillsProficiency in Corporate Communication and MarketingIn-depth knowledge on Public RelationsOrganizational and Behavioral skillsProficient in MS Word, Adobe and Mailchimp
Report writing and analysis
Creative writing
Business writing
Rewriting abilities
Email blasts and newsletters
Writing white papers
Essay writing coach
Newswriting
News release writing
Newsletter writing
Interests
Timeline
Marketing Specialist
Sharjah Book Authority
06.2021 - Current
Corporate and Commercial Officer
Sharjah Publishing City Free Zone
01.2016 - 06.2021
Magazine Editor and Copy Writer
TechnologyIssue.com
07.2015 - 11.2016
Assistant Editor and Content Writer
TTK Services Pvt. Ltd
04.2013 - 05.2015
Editor and SEO Content Writer
CommonFloor.com
01.2011 - 02.2013
News Writing Associate
SiliconIndia
09.2009 - 05.2011
Bachelor of Arts - B.A. Communicative English And Psychology
Jyothi Nivas College Autonomous
03.2007 - 05.2009
Associate of Arts - History, Economics, Political Science, Sociology
Sacred Heart Pre University College
02.2005 - 05.2007
High School Diploma -
Sacred Heart Girl’s High Scool
03.1993 - 02.2006