Farheen Rajabali
Dubai,United Arab Emirates
Summary
Highly-motivated Key Account Manager with excellent communication, negotiation and persuasion skills for successful new business generation and retention within the hospitality and fintech industry. Monitors competitor and industry activity to remain ahead of trends and meet client needs. Collaborates with product and service teams to deliver critical path activity.
Overview
11
11
years of professional experience
Work History
Key Account Manager
the ENTERTAINER
Dubai, UAE
06.2023 - Current
- Successfully negotiate contract renewals with existing partners, ensuring continued revenue growth and high partner retention rates by tailoring solutions to meet their specific needs and objectives.
- Proven track record of achieving stretch goals and driving growth within the portfolio by identifying key business opportunities, including popular brands, trends, and pricing strategies, aligning with overall business plans.
- Strengthened client relationships through regular communication and effective problem solving.
- Successfully identified, prospect, and recruited strategic high-potential selling partners, contributing to the expansion of The Entertainer's business network and revenue streams
Key Account Manager
Qlub
Dubai, UAE
05.2022 - 06.2023
- Excelled in day-to-day management of external partner relationships, consistently enhancing collaboration and trust. Instrumental in identifying and implementing process improvements for merchant onboarding, growth, and management.
- Applied analytical skills to assess performance drivers, leveraging data and best practices. Achieved results through a strategic, data-oriented approach, ensuring optimal performance in previous role
- 40 significant accounts have been established with major brands like Bateel, Azadea, Nandos, Addmind Hospitality and more maintaining a long lasting relationship
- Enhanced revenue growth by building strong relationships with key corporate accounts and identifying their needs.
Account Manager
the ENTERTAINER
Dubai, UAE
06.2021 - 05.2022
- Strategically manage over 300 accounts, prioritizing retention efforts and surpassing the revenue target of AED 500,000
- Drive merchant growth by closely collaborating with the marketing team. Leverage data analysis and industry expertise to implement initiatives that optimize performance and capitalize on growth opportunities within the ENTERTAINER platform.
- Conduct thorough business evaluations across departments, identifying lucrative prospects and fostering connections that translate into increased revenue streams.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
Account Executive
the ENTERTAINER
Dubai, UAE
03.2020 - 06.2021
- Foster relationships with merchant partners and assist them with strategic promotions all year round to keep merchants year after year, inform the merchant base of new items and initiatives and market them to
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for client whilst handling 250 accounts
- Effectively manage accounts within the designated territory, with a keen focus on ensuring merchant engagement, customer retention, driving advertising revenue, and promoting increased redemption rates
Sales & Account Manager - Contract
STEP Group
Dubai, UAE
01.2020 - 03.2020
- Fostered strong connections through regular communication, understanding client needs, and providing tailored solutions
- Utilized data-driven insights to analyze sales trends, track account performance, and identify areas for improvement.
- Generated regular reports to provide management with a comprehensive overview of sales achievements and opportunities for growth.
- Identified upselling and cross-selling opportunities, resulting in increased product adoption and revenue streams.
Operations Management Executive
Marriott Regional Office EMEA
07.2019 - 01.2020
- Manage and support market research and strategy for all Marriott hotels' operating restaurants and bars in the Middle East and Africa
- Create outstanding presentations (using In-Design and PowerPoint) for restaurant chains owned by third parties to be introduced at Marriott properties in the MEA
- To make sure everything is set up before the opening day, assist the pre-opening properties restaurants with operations, trainings, and the sequence of service
- Work together to develop cutting-edge marketing initiatives for MEA Marriot restaurants and bars that are accessible on all social media platforms.
Sales and Account Executive - Contract
STEP Group
Dubai, UAE
01.2019 - 06.2019
- Developing and implementing sales strategies to meet company goals and targets
- Maintaining regular contact with existing clients to ensure customer satisfaction and identify any potential new sales opportunities
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Trained junior team members on best practices for account executive responsibilities, fostering a collaborative work environment focused on continuous improvement.
Food And Beverage Trainee
Grand Hyatt Dubai
Dubai, UAE
02.2013 - 08.2013
- Maintained excellent level of service in busy and demanding restaurant environment.
- Providing excellent customer service and dealing with customer complaints and inquiries in a professional manner
- Attending training sessions and workshops to improve skills and knowledge in food and beverage service.
Education
MBA - Business administration in International Hospitality Management
The Emirates Academy of Hospitality Management
Dubai, UAE09.2018
BBA - International Hospitality Management
The Emirates Academy of Hospitality Management
Dubai, UAE09.2016
BBA - International Hospitality and Design Management
International Hotel And Training Institute (IHTTI)
Switzerland01.2013
Skills
- Skilled Negotiations
- Project Management
- Conflict Resolution skills
- Presentations skills (senior leadership)
- Organization skills
- Data Analysis
- Key Account Management (High Volume)
- Revenue Generation
- Client Relationship Management
- CRM software proficiency
- Entrepreneurial drive
- Excellent written and oral communication
Languages
English, Kiswahili
Native
Timeline
Key Account Manager
the ENTERTAINER
06.2023 - Current
Key Account Manager
Qlub
05.2022 - 06.2023
Account Manager
the ENTERTAINER
06.2021 - 05.2022
Account Executive
the ENTERTAINER
03.2020 - 06.2021
Sales & Account Manager - Contract
STEP Group
01.2020 - 03.2020
Operations Management Executive
Marriott Regional Office EMEA
07.2019 - 01.2020
Sales and Account Executive - Contract
STEP Group
01.2019 - 06.2019
Food And Beverage Trainee
Grand Hyatt Dubai
02.2013 - 08.2013
MBA - Business administration in International Hospitality Management
The Emirates Academy of Hospitality Management
BBA - International Hospitality Management
The Emirates Academy of Hospitality Management
BBA - International Hospitality and Design Management
International Hotel And Training Institute (IHTTI)
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