Farid Toor

• Leading Internal & External Communications across 17 countries, supporting over 3,000 employees and managing a team of 4 through dotted line reporting.
• Developing and executing strategic communication initiatives to align corporate narratives, build leadership profiles, and maintain employee engagement.
• Upskilling myself in Regulatory Affairs by managing 'Drive 4 Change' campaigns, focusing on THR, AIT, Scientific Engagement, Fiscal & Regulatory affairs.

Internal Communications:

• Enhanced employee engagement through Area-wide initiatives, ensuring alignment with corporate objectives.
• Collaborated with the leadership team for strategic planning, sharing regular feedback for continuous improvement.
• Developed leadership branding initiatives to strengthen visibility and connection with employees.

External Communications:

• Collaboration with local communications teams in designed and executed Area-wide future-fit media plans in alignment with local business priorities.
• Lead planning and execution of Middle East Cluster's media initiatives.
• Led media planning, amplification, and strategic relationship building for during the Abu Dhabi F1 GP, maximizing brand visibility and engagement.
• Led crisis communication efforts, mitigating risks to the organization's reputation.
• Coordinated leadership profiling to foster positive media presence.
• Conducted media training sessions for senior leadership driving consistent communications.

Campaign Management:

• Formed and led the D4C campaign in the Middle East Cluster, addressing fiscal & regulatory concerns, THR acceptance and endorsement and FMC & NC AIT.
• Facilitated scientific engagement through physician-led THR working groups, supported by the public health community.
• Launched a bilingual, unbranded 3rd party platform to provide credible THR information across website and popular social media channels.
• Led the FMC AIT campaign in Algeria, driving advocacy, government relations, and media outreach.

Area lead for business communications covering 11 countries in the Middle East, South Asia & North Africa, overseeing internal & external communications, ESG and corporate brand.

Established a robust Corporate Affairs workstream from the ground up, driving effective internal and external communications strategies.

Internal Communications:

• Spearheaded change management initiatives during the formation of the Middle East Cluster in Q1 2020, fostering alignment with Area objectives through people engagement, and clear goal-setting.
• Enhanced brand visibility and developed a sense of pride among employees by promoting the identity of the newly formed cluster.

External Communications:

• Developed and implemented comprehensive external communications processes, including media agency onboarding, crisis communication frameworks, media stakeholder mapping, and KPI tracking, establishing the foundation for external communications across the cluster.
• Aligned external communication strategies with local business priorities, ensuring consistent messaging and strong media relationships.

• Led the Internal Communications workstream for PTC, designing and executing demographic-specific initiatives to keep employees informed, engaged, and motivated.
• Partnered with cross-functional teams to deliver cohesive corporate messaging, driving alignment and engagement on company-wide initiatives.

• Led the formation of a non-profit organization focused on key pillars: promoting a classless society to safeguard minority rights, combating climate change, and advocating against nuclear weapons.
• As a strategic stakeholder, spearheaded grassroots advocacy in areas with limited awareness and public discourse. Developed short- and long-term strategies to educate and engage the public while mobilizing senior leadership to foster more inclusive spaces and decision-making processes.

• Acquired cross-functional experience within the HR department, encompassing Recruitment, Organizational Development, Compensation, and Planning, with a focus on integrating local software into daily operations for efficiency and digitalization of processes.
• Contributed to HR policy to ensure they are benchmarked against the external standards and enhancing diversity and talent development strategies.

Research-led internship:

o Collaborated with international delegates to draft policy proposals aimed at supporting Persons With Disabilities (PWDs).

o Conducted consultations with private, government, and non-profit organizations to inform recommendations.

o Submitted a comprehensive research paper and policy recommendations to the Philippine Senate through the DS Foundation.

• Gained hands-on experience during an audit period with Mobilink, collaborating with Ernst & Young (E&Y).
• Managed and produced daily journal vouchers for the payables section, and led the digitization of financial records to streamline processes.