Farzana Kabeer

Social Media Marketing:

• Monitored social media trends to capitalize on consumer demand and new technologies.
• Selected paid and organic marketing to maximize value and results for clients.
• Produced photo and video content with excellent editing skills.
• Identified areas for content improvement by monitoring competitor social media activity and trends.
• Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
• Engaged with audiences by replying to comments and messages, maintaining brand voice.
• Optimised content to achieve reach, engagement and growth targets.
• Drove website traffic by writing witty and creative social media content and blog posts.
• Adapted social media plan based on market research and customer data.
• Engaged paid and unpaid online marketing opportunities to reach new and target audiences.
• Evaluated social media insights to improve reach during and after campaign delivery.

SEO:

• Identified optimal distribution channels to reach target audiences and grow brand awareness.
• Analysed website performance and effectively practised SEO optimisation, increasing web traffic.
• Conducted keyword research and analysis to identify high-performing keywords and optimise website content.
• Maximised engagement opportunities through compelling, optimised digital content.
• Increased engagement, click and conversion rates through SEO-optimised campaigns.
• Collaborated with clients to identify goals and plan tactical campaigns to achieve them.
• Improved department revenue and growth through innovative SEO strategy.

Google Ads:

• Leveraged market and competitor data to identify market opportunities and gaps.
• Developed marketing plans to support department strategies.
• Maximised media coverage through tactical planning and communications.
• Wrote engaging, entertaining and informative media scripts for different uses.
• Compiled and reviewed consumer data on patterns and preferences for marketing information.
• Optimised paid advertising campaigns by analysing data and constantly changing strategies.
• Decided on appropriate placement of ads to achieve maximum results.
• Expanded company web presence through social media, web advertising and SEO.
• Kept up with new technology trends and opportunities to maintain top market positioning.
• Researched competitors pricing and products to inform marketing campaigns.

Graphics Designing:

• Produced digital advertising to showcase products and heighten brand engagement.
• Created quality, high-res digital image files for use in digital and traditional printing methods.
• Developed engaging marketing and promotional materials to generate revenue and grow client bases.