Summary
Overview
Work history
Education
Skills
Languages
Personal Information
Affiliations
References
Software
Certification
Timeline
Hi, I’m

FATEMA AL KHOORI

Abu Dhabi,United Arab Emirates

Summary

Forward-thinking professional specializing in AI-driven strategy, financial planning, digital marketing, and executive communications. With a sharp analytical mindset and strong cross-functional coordination skills, I bridge the gap between data, creativity, and protocol. Experienced in developing digital campaigns, managing budgets, and optimizing decision-making through intelligent tools and automation. Skilled in translating complex insights into compelling narratives that resonate with both executive leadership and the public. Adept at working across high-stakes environments—corporate, governmental, and diplomatic—bringing discretion, precision, and innovative thinking to every challenge. Committed to leveraging technology and communication to drive influence, efficiency, and sustainable growth.

Overview

10
years of professional experience

Work history

ADNOC HQ
Abu Dhabi

EXECUTIVE OFFICE ADMINISTRATOR
01.2022 - 06.2025

Job overview

  • Elevated the standard of corporate communication and stakeholder engagement by implementing cutting-edge IT solutions that optimize workflow efficiency and accuracy.
  • Spearheaded the execution of high-stakes corporate events, ensuring seamless coordination and strict adherence to governance protocols.
  • Played a pivotal role in supporting executive leadership by managing complex audit and financial investigation processes, contributing to the organization's compliance and strategic objectives.
  • Consistently recognized for my ability to deliver under pressure, maintain confidentiality, and uphold the highest standards of professionalism.

RETAL International under H.E Khalifa Al Ketbi
Abu Dhabi

BUSINESS ANALYST
01.2021 - 01.2022

Job overview

  • Led transformative digital marketing projects that significantly enhanced company's online presence and market positioning, driving substantial growth in key performance metrics.
  • Implemented sophisticated IT solutions to automate reporting and communication systems, resulting in streamlined operations and improved data-driven decision-making.
  • Conducted in-depth financial investigations and audit preparations, ensuring that organization met stringent governance and regulatory standards.
  • Developed and maintained strategic relationships with key stakeholders, positioning the company for long-term success in a competitive market.

SUNDUS Recruitment and Management Consultancy
Abu Dhabi - Dubai

MARKETING SPECIALIST
01.2020 - 11.2020

Job overview

  • Played a crucial role in the success of high-impact digital marketing campaigns, utilizing advanced tools and techniques to maximize reach and engagement.
  • Delivered detailed competitor analyses that informed strategic marketing decisions and positioned the company as a leader in its sector.
  • Demonstrated exceptional communication skills by developing and managing content that resonated with target audiences and strengthened brand loyalty.

Zayed University
Abu Dhabi

RESEARCH ASSISTANT
01.2018 - 01.2020

Job overview

  • Supported marketing research projects, analyzing data to draw actionable insights.
  • Assisted in the creation of marketing reports and presentations, contributing to strategic decision-making.

Sheikh Zayed Mosque
Abu Dhabi

PROTOCOL COORDINATOR AND TOUR GUIDE
01.2015 - 01.2017

Job overview

  • Delivered high-caliber guided tours for corporate and diplomatic visitors, showcasing deep knowledge of cultural heritage while adhering to rigorous protocol standards.
  • Played a key role in enhancing the visitor experience through effective communication and meticulous attention to detail, reinforcing the mosque's reputation as a world-class destination.

Education

Sorbonne University
Abu Dhabi, Abu Dhabi

MASTER'S DEGREE from International Law and Diplomacy
09.2024

University overview

(ONGOING)

Zayed University
Abu Dhabi, Abu Dhabi

BACHELOR OF BUSINESS from SCIENCES & DIGITAL MARKETING (MINOR IN FINANCE)
09.2020

Skills

  • Strategic Digital Marketing
  • Advanced IT & Communication
  • Business & Financial Analysis
  • High-Level Corporate Protocol
  • Forecasting
  • Communication
  • Investment management
  • Resource allocation and budgeting
  • Financial analysis

Languages

English
Proficient (C2)
Arabic
Proficient (C2)
Japanese
Elementary
Russian
Beginner

Personal Information

Nationality: Emirati

Affiliations

  • Digital Design
  • Reading & writing
  • Filmwatching/making

References

References available upon request.

Software

Google Digital Marketing Certification – 2018

Google Ads Certification – 2018

ISO 9001 – Quality Management Systems 2024

Communication & Protocol Training – 2016 - 2022

AI for Business Strategy (Google / IBM / Coursera) – 2021

Python Programming for Business & Automation – 2022

SAP Procurement Essentials – 2019

Advanced Digital Marketing & IT Tools Mastery – Ongoing (2017–2025) Hands-on experience with: Google Analytics, Data Studio, Tag Manager CRM platforms (HubSpot, Salesforce) Email automation (Mailchimp, ActiveCampaign) Meta Ads Manager, Hootsuite, SEMrush, and other tools

Certification

Google Digital Marketing Certification2017

Mastery of SEO, content marketing, social media, analytics, and digital strategy fundamentals.

Google Ads Certification2018

Proficient in search, display, and video campaign strategy, A/B testing, and ROI optimization.

ISO 9001 – Quality Management Systems2024

Certified in implementing and maintaining internationally recognized quality assurance standards.

Communication & Protocol Training2016 and 2022

Specialized training in executive communication, protocol etiquette, and high-level stakeholder coordination.

AI for Business Strategy (Google / IBM / Coursera)2021

Applied knowledge of artificial intelligence in marketing, operations, decision-making, and automation.

Python Programming for Business & Automation2022

Strong foundation in scripting, data handling, and workflow automation to support digital strategies.

SAP Procurement Essentials2019

Skilled in SAP MM procurement workflows, PO creation, vendor evaluation, and invoice reconciliation.

Advanced Digital Marketing & IT Tools MasteryOngoing (2017–2025)

Hands-on experience with:

• Google Analytics, Data Studio, Tag Manager

• CRM platforms (HubSpot, Salesforce)

• Email automation (Mailchimp, ActiveCampaign)

• Meta Ads Manager, Hootsuite, SEMrush, and other tools

Timeline

Sorbonne University

MASTER'S DEGREE from International Law and Diplomacy
09.2024

EXECUTIVE OFFICE ADMINISTRATOR

ADNOC HQ
01.2022 - 06.2025

BUSINESS ANALYST

RETAL International under H.E Khalifa Al Ketbi
01.2021 - 01.2022

MARKETING SPECIALIST

SUNDUS Recruitment and Management Consultancy
01.2020 - 11.2020

RESEARCH ASSISTANT

Zayed University
01.2018 - 01.2020

PROTOCOL COORDINATOR AND TOUR GUIDE

Sheikh Zayed Mosque
01.2015 - 01.2017

Zayed University

BACHELOR OF BUSINESS from SCIENCES & DIGITAL MARKETING (MINOR IN FINANCE)
01.2021
FATEMA AL KHOORI