Fatima Abdullahi
Dubai,United Arab Emirates
Summary
Creative digital storyteller with a passion for crafting content that captures attention and drives measurable results. Experienced in social media, campaign strategy, video storytelling, and performance analytics across the UAE, UK, and global markets. A self-motivated, energetic marketer who stays ahead of trends and emerging technologies, turning insights into compelling campaigns that boost visibility, grow audiences, and support business goals.
Overview
7
7
years of professional experience
1
1
year of post-secondary education
Work history
Content & Marketing Executive
EZONE Business Setup Consultancy Company
Dubai, UAE
04.2024 - Current
- Developed and executed comprehensive marketing strategies to enhance brand visibility.
- Created engaging content for various digital platforms to attract target audience.
- Managed social media accounts, fostering community engagement and brand loyalty.
- Collaborated with cross-functional teams to ensure cohesive marketing campaigns.
- Develop and execute content strategies aligned with business and marketing objectives.
- Research industry trends, platform updates, and audience insights to inform content direction.
- Plan and manage content calendars across social media, blogs, email campaigns, and digital platforms.
- Write, edit, and proofread content for websites, blogs, social media, email marketing, advertisements, and proposals.
- Create video scripts, captions, graphics, and multimedia content to support brand storytelling. Manage and publish content across Instagram, LinkedIn, and X (Twitter), ensuring brand consistency.
- Engage with online communities and manage comments and messages.
- Monitor content performance metrics and prepare reports with optimization recommendations. Manage campaigns using Zoho Campaigns and Zoho Social.
- Support Digital Director in executing key marketing deliverables.
Research Intern
ScienceCard
07.2022 - 08.2022
- Created thorough research reports on universities researching in areas such as quantum computers, climate change, cancer, and energy subjects, assessing suitability for connecting capital with innovation.
- Performed searches of above research for commercialization prospects, providing thorough supporting documentation on potential market pool areas.
- Collected qualitative and quantitative data with rigorous methodology.
- Verified research findings with comprehensive tests and audits.
- Created spreadsheets to track project progress and data.
- Organized focus groups and surveys to collect comprehensive datasets.
- Analyzed statistical data using Microsoft Excell.
- Conducted desk-based research focused on innovation properties,grant funding, and so on.
- Researched and comprehensively documented keys technology transfers representatives for reaching out
- Prepared literature reviews with concise summaries.
- Designed reports and presentations for high-level decision makers.
- Compiled documentation of potential angel investors
Sales Development Representative
ScienceCard
05.2022 - 08.2022
- Reduced average conversion time by 80% by efficiently employing social tools including LinkedIn, Skrapp, Attio.
- Consistently met or exceeded leads quota to achieve pipeline objectives.
- Forged memorable connections with prospects through high-quality written and verbal communication.
- Generated 95% more prospects than previous averages by leveraging expertise in LinkedIn SalesNavigator and client referrals.
- Employed solution-based selling techniques to communicate the value propositions to potential investors and customers.
- Collaborated closely with account executives to build clear pictures of prospects' needs and pursue continuous knowledge development.
- Consulted with experts on generating leads information securely and archiving said information by utilizing platforms such as Attio.
- Fostered positive and productive relationships with other collaborators.
- Undertook multi-channel engagement to convert leads and boost revenue.
- Gathered and analyzed customer data to improve sales performance.
- Conceptualized plans to drive business development and build long-term relationships.
- Collaborated with marketing teams to drive conversions through campaigns and client referrals.
Sales Development Representative
DownforCoffee
09.2021 - 03.2022
- Reduced average conversion time by 90% by efficiently employing social tools, including Skrapp and Overlook.
- Qualified inbound leads by skilfully guiding potential clients through needs analysis and discovery sessions to streamline the lead conversion process.
- Generated 70-80% more prospects by leveraging expertise on Salesnavigator.
- Reviewed customer feedback to enhance service delivery.
- Consistently met or exceeded leads quota to achieve pipeline objectives.
- Conducted detailed needs analyses with clients and identified current challenges within the platform.
- Undertook multi-channel engagement to convert leads and boost revenue.
- Gathered and analyzed customer data to improve sales performance.
- Established new customer accounts through dedicated cold calling and exceptional service.
Sales Consultant
Kodland.org
06.2021 - 08.2021
- Provided clear, accurate pricing information to customers regarding specific products.
- Exceeded retention and upsell targets through concerted customer engagement.
- Identified prospect needs and offer appropriate products and services.
- Demonstrated products to encourage purchases by showcasing features and benefits.
- Expanded pipeline by tailoring approach to client budgets and schedules.
- Established new customer accounts through dedicated cold calling and exceptional service.
- Developed growth strategy by innovating value propositions and sales tactics.
- Proactively contacted prospective customers to increase sales.
- Processed orders and recorded transactions accurately.
- Tracked customer satisfaction rates and resolved reported complaints.
- Delivered outstanding after-sales care through regular communication with customers.
Telemarketer
WellConnect
12.2020 - 04.2021
- Contributed to team efforts by successfully accomplishing daily quota of sales goals.
- Provided customers with knowledgeable and timely responses to questions and concerns.
- Resolved customer complaints by escalating calls to the proper department.
- Educated customers about their qualifications for products by describing offerings and answering questions concerning their insurance coverage.
- Maintained and recorded customer information in the database.
- Handled inbound telephone calls from interested customers.
- Collaborated with management to resolve concerns and problem calls.
- Handled high call volumes with accuracy and efficiency for optimum productivity.
- Processed complaints professionally, seeking effective, timely solutions for continued customer satisfaction.
- Logged call details and customer information in secure systems, improving data collection measures.
- Maintained detailed knowledge of product portfolios to advise customers competently.
- Collated and extracted customer data for reporting purposes, aiding progress and performance monitoring.
- Improved user experience scores and increased promotional sales through personalized, compassionate service.
- Established follow-up call systems to resolve complaints effectively and maintain customer loyalty.
- Used strategic skillset by building instant rapport to retain customers considering service cancellations with outstanding communication skills of trust to appease dissatisfied customers.
- Successfully generated new business via telephone sales, achieving profit growth targets.
- Continually updated customer databases, ensuring compliance with GDPR regulations.
Private English Tutor
Mrs Juliana
06.2019 - 08.2019
- Accurately determined learning needs, conducting initial assessments and diagnostic tests to identify areas of improvement.
- Tutored students in grammar, sentence structure, and conversational skills.
- Employed creativity and interactive methods to deliver lesson plans and help student engagement.
- Adapted lesson plans to individual student needs, including different learning styles.
- Boosted academic and social skills, communicating with parents to discuss progress and encouraging parental involvement.
- Introduced revision methods to embed key curriculum concepts and improve overall performance.
- Coached students through initial anxiety with a consultative style, applying motivational techniques to boost student confidence.
- Supported students' development of critical thinking skills through listening and watching via music, play, film, or simple day-to-day conversations with foreigners to aid learning outcomes.
- Effectively tutored 6-10, young adults providing both group and individualized support to achieve optimum academic results.
Education
Bachelor of Science - Psychology with Counselling
Middlesex University
Dubai, UAE 09.2021 - 03.2023
Skills
- Content Strategy & Social Media Management
- Campaign Planning & Execution
- Copywriter & Scriptwriting
- Community Management
- Analytical Thinking
- Verbal & Written Communication
- Teamwork & Interpersonal Skills
- Partnership & Stakeholder Coordination
- Time & Project Management
- Organizational Skills
- Marketing Tools
- Creative Problem Solving
- Conflict Resolution
- Strong Work Ethic
- Calm, Professional Disposition
Timeline
Content & Marketing Executive
EZONE Business Setup Consultancy Company
04.2024 - Current
Research Intern
ScienceCard
07.2022 - 08.2022
Sales Development Representative
ScienceCard
05.2022 - 08.2022
Sales Development Representative
DownforCoffee
09.2021 - 03.2022
Bachelor of Science - Psychology with Counselling
Middlesex University
09.2021 - 03.2023
Sales Consultant
Kodland.org
06.2021 - 08.2021
Telemarketer
WellConnect
12.2020 - 04.2021
Private English Tutor
Mrs Juliana
06.2019 - 08.2019