Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
FATIMA AISPORNA

FATIMA AISPORNA

Summary

Sales Management Professional with substantial experience in driving revenue growth and optimizing sales strategies. Proven ability to lead teams, foster collaboration, and adapt to evolving market demands. Skilled in client relationship management, negotiation, and strategic planning. Dependable and goal-oriented, consistently delivering impactful results.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Senior Sales Manager

Sheraton Dubai Creek Hotel and Towers
05.2025 - Current
  • Was given an opportunity to receive a promotion as Senior Sales Manager to handle Leisure travel and Leisure groups.

Sales Manager

Sheraton Dubai Creek Hotel and Towers
04.2024 - 04.2025
  • Was given an opportunity to work as Sales Manager to handle Leisure travel and Leisure Group.
  • Gifted with strong selling and event management skills, I have a natural flair for selling & negotiations skills which has been duly honed by various in-house trainings including seminars to keep pace with challenging market trends.

Assistant Sales Manager

Four Points by Sheraton Sharjah
09.2022 - 01.2024
  • Was given an opportunity to work back in hospitality as Assistant Sales Manager to handle Corporate, Leisure travel and MICE segment.
  • Key Achievements/ Responsibilities:
  • Successful added our company to the leading Chinese Company in UAE and magnificently brought groups.

Sales Manager

West Deli Foodstuffs Trading LCC
09.2021 - 08.2022
  • Was handling UAE Market, majority of my accounts was in Dubai and Abu Dhabi.
  • Key Achievements/ Responsibilities:
  • Successful added our company to the leading Catering Company in UAE. Also in the 5 star hotels in Dubai and Abu Dhabi.

Assistant Banquet Manager (Head of Events)

Royal Catering
12.2019 - 08.2021
  • Was given the opportunity to move back in Royal Catering LLC to handle their Key Account which is Emirates Nuclear Energy Corporation Al Baraka Ruwais as Head of Events on site.
  • Key Achievements/ Responsibilities:
  • Successful handled 3000 pax VIP event for ministers.
  • Events for minimum 300 pax to 2000 pax on daily basis on site.
  • Handling the Main or Key Restaurant.
  • Successful handled the Parcel Team (2000 parcel per day) on site during the Pandemic situation till to date.

Sales Manager

Marriott International - Westin Chennai
05.2019 - 11.2019
  • Was working with Westin Chennai as Sales Manager to handle business travel and MICE segment.
  • Gifted with strong selling and event management skills, I have a natural flair for selling & negotiations skills which has been duly honed by various in-house trainings including seminars to keep pace with challenging market trends.
  • Key Achievements/ Responsibilities:
  • Handled Key Corporate Accounts, Embassies and MICE of The Westin Chennai.
  • Surpassed third and fourth quarter budget of 2019 by 18%

Assistant Food and Beverage Sales Manager

Hilton Hotel Chennai
05.2018 - 04.2019
  • Key Responsibilities:
  • Developing a Sales plan that maximizes revenue by driving the sale of Food and Beverage outlet.
  • Interact with clients, owners and suppliers to promote Food and Beverage and hotel
  • Communicate with target customers and manage guest’s relationship
  • Contribute to the selling strategy of the hotel and manage the departments to increase outlets awareness
  • Understand the competitive marketplace and implement approaches to ensure the hotel stays competitive in the local market
  • Maintain and update Food and Beverage guest’s database
  • Work effectively to build relationships with colleagues in the hotel
  • Create and implement effective marketing schedules of Food and Beverage activities
  • Evaluate marketing promotions and produce monthly reports

Account Manager

Sheraton Grande Sukhumvit
01.2017 - 04.2018
  • Was given an opportunity to work as Assistant Sales Manager to handle Leisure travel GCC and Asian Market and MICE segment.
  • Key Achievements/ Responsibilities:
  • Successful brought Incentive groups and Mice Groups from GCC and Asian Market
  • Managed account budgets, optimizing resource allocation for maximum profitability.

Assistant Banquet Manager

Royal Catering
09.2015 - 12.2016
  • Was working as Assistant Banquet Manager and leading the banquet operations while taking care of corporate and weddings.
  • Key Responsibilities:
  • Keeping abreast of trends and developments in the industry, such as menus or trends in consumer tastes
  • Ensuring health and safety regulations are strictly observed
  • Organizing, leading and motivating the catering team
  • Was handed the additional responsibility of systematic classroom training for the staff in Banquet Operations.
  • Planning of the staff development and training

Meeting and Special Events Manager

The Ritz-Carlton Dubai - JBR
09.2014 - 04.2015
  • Was promoted as Meeting and Special Events Manager from The Ritz-Carlton Bahrain Hotel and Spa.
  • Coordinated directly with the clients to ascertain their precise event requirements. Working closely with key stakeholders at various level of the business to ensure the effective delivery of events.
  • Focusing mainly on MICE Groups and Weddings, and key Luxury Events & Outdoor Catering.
  • Key Achievements:
  • Expertise in running events for up to 2,000 delegates.
  • Aggressively identified opportunities from UAE Market, generating new group leads from UAE and assisted sales team to close sale for 4 major groups for the first quarter of 2015 with approximate room revenues of USD 324,000.
  • Drove event/ group sales using weekly sales tactic meetings and demanding monthly sales goals with action plans. Carried out competitive analysis and market trends analysis, on which to base sales decisions.
  • Actively focused on key financial factors of the company ensuring to generate high numbers of revenue. Strategy in knowing your competitor to utilized and managed effectively.
  • Market research on various sectors of the market segments and keeping an eye on the emerging markets like India for weddings and GCC accounts for Group Events & Incentive group.

Assistant Catering Manager

The Ritz-Carlton Bahrain Hotel and Spa
11.2011 - 08.2014
  • Was focusing in Weddings & Local Catering Segment - including events from Saudi Arabia, which is the key feeder market for the property. Was given the extraordinary opportunity to handle all the Royal Wedding’s at The Ritz-Carlton Bahrain Hotel and Spa for more than 3 years in addition to key corporate and incentive groups.
  • Key Achievements:
  • Achieved the budgets for all the quarters from 2011- 2014 in spite of the Arab spring during 2011, and while increasing the overall productivity of dormant account by 33% in 2012.
  • Won twice as Five-star leader for the 3rd quarter and 4th Quarter in 2013 as a result of my efforts and direct success in the development of new luxury events right after the political downturn in Bahrain in 2011.
  • During 2013, I lead the team and handled one of the important event for the hotel – 2000 royal family members from different parts of the world with three consecutive days at the Royal Palace.
  • Exceeded MICE Group Budget at 114% vs goal for first two quarters of 2014 and was given an opportunity to join as Meeting and Special Events Manager at The Ritz-Carlton, Dubai JBR.
  • Targeted key accounts and new companies with heavy emphasis on proactive and reactive solicitation and account saturation as working with Events team.

Food & Beverage Coordinator to the EAM- Food & Beverage

The Ritz-Carlton Bahrain Hotel and Spa
05.2009 - 10.2011
  • Had an opportunity to be promoted from Banquet Coordinator in less than seven months and was in charge on behalf of the EAM Manager of Food and Beverage during his absence, together with the Assistant Food and Beverage.
  • Key Achievements:
  • Apart of the Food and Beverage Coordinator responsibilities, I was entrusted to assist the General Manager and Hotel Manager during the absence of the Executive Administrative Assistant.
  • Was given the key responsibility for all banquet operation during royal weddings and to assist with the high delegation event.
  • Was assigned to assist all the Restaurants Managers during their absence and busy operation hours.
  • I was responsible for assigning all the Food and Beverage leader’s schedule or duty roaster on behalf of the EAM Manager of Food and Beverage.
  • In this role Restaurant Reservation team reported to me & EAM. I was also directly in charge of preparing their appraisal.
  • Was responsible for hiring the entry level staff for each Outlet with the Restaurant Manager as a The Ritz-Carlton certified trainee

Banquet Coordinator to the Director of Banquets

The Ritz-Carlton Bahrain Hotel and Spa
09.2008 - 04.2009
  • Was promoted from a Lobby Lounge Hostess to Banquet Coordinator and was assigned to handle all the Banquet Admin, Conference and Wedding segment during my tenure

Entry level F&B role

The Ritz-Carlton Bahrain and The Ritz-Carlton Doha
01.2007 - 09.2008
  • Entry level F&B role in various restaurants in The Ritz-Carlton Bahrain and Doha. Was nominated as Five Star Employee twice and was also the learning coach (Trainer) of the Lagoon Restaurant in The Ritz-Carlton Doha

Education

Associate of Science - Bachelor of Science in Computer Science (BSCS)

De La Salle University Manila
Manila Philippines
04-2004

Skills

  • Extensive experience in handling wholesale, incentives group, corporate MICE groups, Product Launches, Luxury retreat groups, Cycle meetings and associations
  • With over 17 years of comprehensive experience I possess an innate ability to individually conceptualize, develop innovative and practical ideas
  • Good lateral and logical thinker with good reasoning capacity and creative skills
  • A well-presented and efficient events manager with an ability to work independently in a changing and multi-tasking environment with numerous and competing deadlines
  • Motivated Person with demonstrable leadership qualities including strong customer service orientation with delivery focused approach and an active commitment for continuous improvement for better quality standards
  • Self-starter and fast learner: Successfully adapted myself to various cultures and different markets

Certification

  • Certified Wedding Planner

Timeline

Senior Sales Manager

Sheraton Dubai Creek Hotel and Towers
05.2025 - Current

Sales Manager

Sheraton Dubai Creek Hotel and Towers
04.2024 - 04.2025

Assistant Sales Manager

Four Points by Sheraton Sharjah
09.2022 - 01.2024

Sales Manager

West Deli Foodstuffs Trading LCC
09.2021 - 08.2022

Assistant Banquet Manager (Head of Events)

Royal Catering
12.2019 - 08.2021

Sales Manager

Marriott International - Westin Chennai
05.2019 - 11.2019

Assistant Food and Beverage Sales Manager

Hilton Hotel Chennai
05.2018 - 04.2019

Account Manager

Sheraton Grande Sukhumvit
01.2017 - 04.2018

Assistant Banquet Manager

Royal Catering
09.2015 - 12.2016

Meeting and Special Events Manager

The Ritz-Carlton Dubai - JBR
09.2014 - 04.2015

Assistant Catering Manager

The Ritz-Carlton Bahrain Hotel and Spa
11.2011 - 08.2014

Food & Beverage Coordinator to the EAM- Food & Beverage

The Ritz-Carlton Bahrain Hotel and Spa
05.2009 - 10.2011

Banquet Coordinator to the Director of Banquets

The Ritz-Carlton Bahrain Hotel and Spa
09.2008 - 04.2009

Entry level F&B role

The Ritz-Carlton Bahrain and The Ritz-Carlton Doha
01.2007 - 09.2008

Associate of Science - Bachelor of Science in Computer Science (BSCS)

De La Salle University Manila

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