Summary
Overview
Work History
Education
Skills
Languages
Additional Information
Timeline
Hi, I’m

Fatima Irshad

Dubai,UAE
Fatima Irshad

Summary

As a Marketing Manager in a real estate firm, proficiency in dynamic environments that enhance technical expertise and practicality is demonstrated. Previous roles as a Strategic Business Advisor and Assistant Manager in a travel magazine establish a track record of driving brand promotion and creating engaging content. The approach is characterized by innovation, goal orientation, and a sharp focus on optimizing customer service and advancing organizational growth.

Overview

6
years of professional experience

Work History

GLEN COVE PROPERTY

Marketing Manager
12.2023 - Current

Job overview

  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
  • Develop and implement comprehensive marketing strategies to promote real estate properties and services.
  • Collaborate with cross-functional teams to create compelling marketing materials, including brochures, websites, and social media campaigns.
  • Building PR with all level of Developers for the upcoming launches and on going projects.
  • Manage advertising initiatives across various channels, such as print, online, and outdoor media.
  • Build and maintain relationships with clients, partners, and industry stakeholders to expand the company's network and visibility.
  • Monitor and evaluate the effectiveness of marketing campaigns through analytics and KPI tracking.
  • Stay updated on industry developments, regulations, and market dynamics to inform strategic decision-making.
  • Lead and mentor a team of marketing professionals to ensure alignment with organizational goals and objectives.

Inzeit Business Consultants

Business Advisor & Sales Manager
07.2022 - 12.2023

Job overview

  • Collaborated with the project manager to engage clients in proactive planning processes and develop client-specific solutions.
  • Directly dealt with clients, suggesting their settlement to regions/countries like Canada, USA, Europe, and the United Kingdoms
  • Consulted clients with various Residency by Investment & Citizenship by Investment programs.
  • Developed new proposals, contracts, and procedures to draw in more clients and streamline work operations.
  • Coordinated with Lawyers, and arranged Zoom meetings for clients for better clarity of the investment programs and for assurance purposes.
  • Responsibly conducted thorough market research to identify trends, consumer behavior, and competitive landscapes in different regions. These insights help clients make informed decisions and develop effective strategies to enter new markets.
  • Collaborate with business institutes to develop comprehensive market entry strategies. By considering factors such as target audience, pricing, distribution channels, and promotional tactics, you will help companies navigate the complexities of international markets and optimize their chances of success.
  • Assessed political, economic, and legal factors that may impact business operations in different countries. By providing risk analysis and contingency plans, you will help companies navigate uncertainties and minimize potential disruptions.
  • Conduct training sessions to educate employees on international market dynamics, cultural awareness, and best practices. Empowering teams with the necessary knowledge and skills will enhance their ability to navigate global markets confidently.
  • Advising clients about the places for settlement, the region, the culture it upholds, and the society.
  • Informed clients of the required documents to make the business plan.
  • Established and maintained relationships with other consultants for growth opportunities and successful partnerships.
  • Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency, and help the company evolve and grow.

Solo Ventures/Self Employed

Content Writer

Job overview

LearnwithSunilKhanna

  • Completed thorough research into assigned topics.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with an exciting, captivating, and authentic approach.
  • Written keyword-friendly content for a stock market educational website.
  • Performed keyword research to optimize content for SEO.
  • Monitored competitor content to identify areas for improvement in client campaigns.
  • Customized brand message to reach and capture target audience interest and drive engagement.



Freelance Content Writer - Kismasports India.

  • Studied and commented on current news and trends.
  • Created captions for posts to be updated on social media.
  • Proofread and edited sports-related posts to prepare for the website.
  • Performed keyword research to optimize content for SEO.
  • Written blogs and articles related to sports news for the website.
  • Managed competing deadlines with efficiency.

The Embassy Magazine - TravelJingles

Assistant Manager
02.2021 - 06.2023

Job overview

  • Developed organizational structure to outline and direct rules, roles, and responsibilities.
  • Created desirable content for TravelJingles magazine, focusing on exploring diverse cultures of various places.
  • Enjoyed writing editorials that showcased unique aspects of different cultures and their significance in the travel world.
  • Attended national days of various embassies and covered them in the magazine.
  • Witnessed and celebrated the rich traditions and heritage of different countries and promoted them digitally.
  • Captured the essence of these events and shared them with readers, fostering a sense of connection to the global community.
  • Drafted questionnaires for the High Commissioners/ Ambassadors of various countries to India to be printed as the cover stories in the magazine.
  • Framed questions for diplomats to know more about their culture are printed in the section 'Traveller in Me'.
  • Curated diplomatic conclaves/events where Ambassadors and high commissioners were on the panel for a discussion about tourism, culture, sustainability, and other topics.
  • Attended cultural events in various embassies, and covered them in the magazine highlighting the gastronomy, culture, and tradition of the place.
  • Done special stories on countries' cultural specialties, and interviewed the ambassadors for the same.
  • Written edits and editorial coverages of the various brands associated with TravelJingles to be printed in the magazine.
  • Proofreading and analyzing articles before uploading or publishing in the magazine.
  • Creating a PR with various clients.
  • Handled and managed social media platforms of TravelJingles like Twitter, Facebook, and Instagram.
  • Website development and management to improvise content and reach.
  • Helped with planning schedules and delegating assignments to meet coverage and service demands.
  • Directed promotion and brand loyalty efforts to build direct relationships with customers.
  • Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.

Rose Tour & Travels

TRAVEL CONSULTANT
01.2019 - 03.2020

Job overview

  • Works as a Ticketing executive for both international and domestic both, mainly handling group tours in Rose Tour and Travels.
  • Provided customers with the best deals and well-researched travel options, successfully negotiating rates while improving customer satisfaction ratings.
  • Trained new staff and administrative support on customer service, recordkeeping and travel planning procedures.
  • Maintained and updated corporate traveler profiles with current information.
  • Aware clients about specific cultures and festivals for their next vacation.
  • Monitored market trends and activities to maintain competitive rates and strategies, increasing net revenue.
  • Handled sensitive information with professionalism and discretion.
  • Responded to clients' questions, issues, and complaints and implemented appropriate solutions.
  • Arranged travel accommodations for groups, couples, executives, and special needs clients.
  • Maintained operational proficiency in coordinating both international and domestic travel accommodations for customers, arranging for airfare as well as hotel and rental car reservations.

AT JOKLER

CONTENT WRITER
10.2018 - 12.2018

Job overview

  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with an exciting, captivating, and authentic approach.
  • Edited and proofread content to confirm proper grammar, quality, and consistency with AP style.
  • Repurposed and optimized existing content for use in different mediums.
  • Wrote SEO-friendly content for the digital platforms.
  • Handful keyword research for SEO-friendly content.
  • Managed and handled social media platforms such as Facebook, and Instagram.
  • Uploading and analyzing content on the website.
  • Worked on WordPress and Elementor.

Education

YMCA NEWDELHI
New Delhi

P.G. Diploma from Travel Tourism And Aviation Management
07.2018

University Overview

Indraprastha College For Women, Delhi University
New Delhi

Bachelor of Arts from English Literature
07.2016

University Overview

  • Member of Editorial Society.

ST. THOMAS’ SCHOOL
New Delhi

Central Board of Secondary Education from Humanities
03.2013

University Overview

  • Studied Economics, Geography, Informatic Practices (JAVA NET BEANS), Sociology and English.

Skills

  • Operations management
  • Project Management
  • Handling projects with creative approach
  • Brand Promotion
  • Time Management
  • Microsoft Office Expertise
  • Scheduling and Coordinating
  • Financial Management
  • SEO Optimization
  • Creative Writing
  • Keyword Research
  • Proofreading Skills
  • Computer Languages known - Mysql, Java, Python, Amadeus, Galileo
  • Canva

Languages

English
Advanced
C1
Hindi
Advanced
C1
French
Beginner
A1
Arabic
Beginner (A1)

Additional Information

Additional Information

References : Upon requests



Timeline

Marketing Manager
GLEN COVE PROPERTY
12.2023 - Current
Business Advisor & Sales Manager
Inzeit Business Consultants
07.2022 - 12.2023
Assistant Manager
The Embassy Magazine - TravelJingles
02.2021 - 06.2023
TRAVEL CONSULTANT
Rose Tour & Travels
01.2019 - 03.2020
CONTENT WRITER
AT JOKLER
10.2018 - 12.2018
Content Writer
Solo Ventures/Self Employed
YMCA NEWDELHI
P.G. Diploma from Travel Tourism And Aviation Management
Indraprastha College For Women, Delhi University
Bachelor of Arts from English Literature
ST. THOMAS’ SCHOOL
Central Board of Secondary Education from Humanities
Fatima Irshad