Accomplished in luxury marketing, social media, and retail, showcasing talent for designing impactful campaigns, managing events, and conducting trend analysis.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work History
Marketing coordinator
RICHEMONT / A Lange & Sohne
Dubai
05.2024 - 05.2025
Executed targeted marketing campaigns for luxury timepieces aimed at collectors.
Showcased craftsmanship and heritage of watches through social media and digital content.
Coordinated exclusive exhibitions, launch events, and VIP experiences for brand promotion.
Analysed trends in haute horology to enhance brand positioning and strategy.
Collaborated with watchmakers, retailers, and media to ensure cohesive brand storytelling.
Social Media Coordinator
VITAMASQUES
Dubai
03.2023 - 03.2024
Developed and executed targeted campaigns for skincare enthusiasts.
Created and managed digital content highlighting skincare benefits and routines.
Collaborated with skincare influencers to enhance brand loyalty.
Analysed beauty industry trends to optimise marketing strategies.
Coordinated with product developers, retailers, and media for cohesive storytelling.
Marketing Internship
CHRISTIAN DIOR COUTURE
Dubai
01.2022 - 01.2023
Supported high-end fashion and beauty campaigns to enhance brand visibility.
Assisted in crafting digital content that showcased Dior's prestige.
Coordinated exclusive brand activations and runway presentations for maximum exposure.
Researched fashion and beauty trends to inform strategic decisions.
Collaborated with internal teams, retailers, and media partners to ensure cohesive messaging.
Retail Assistant
Connor Clothing
Melbourne, Australia
02.2017 - 02.2022
Men's Fashion Retail – Assist customers with styling and product recommendations.
Sales & Customer Engagement – Drive sales through personalized service and trend knowledge.
Store Presentation & Merchandising – Maintain visual appeal and optimize product placement.
Market & Competitor Awareness – Stay informed on menswear trends and customer preferences.
Team Collaboration – Work with staff to ensure seamless operations and excellent service.
Events Coordinator
RMIT UNIVERSITY
Melbourne, Australia
04.2018 - 12.2020
Planning University events, managing budgets, invoicing, organization, managing risk and presenting post-event reports
Performed various administrative functions, including filing paperwork, delivering mail, sorting mail, office cleaning and bookkeeping
Developed team communications and information for meetings
Managed quality assurance program including on site evaluations, internal audit.
Education
BACHELOR OF INTERNATIONAL BUSINESS -
Royal Melbourne Institute of Technology University
03.2018 - 03.2021
High School Diploma -
Point Cook Senior
01.2015 - 01.2018
Skills
MARKETING
SOCIAL MEDIA MANAGEMENT
PUBLIC RELATIONS
SALES
Account management
Social analytics and reporting
Market and competitive analysis
Marketing strategy development
Languages
ENGLISH
Fluent
ARABIC
Fluent
Timeline
Marketing coordinator
RICHEMONT / A Lange & Sohne
05.2024 - 05.2025
Social Media Coordinator
VITAMASQUES
03.2023 - 03.2024
Marketing Internship
CHRISTIAN DIOR COUTURE
01.2022 - 01.2023
Events Coordinator
RMIT UNIVERSITY
04.2018 - 12.2020
BACHELOR OF INTERNATIONAL BUSINESS -
Royal Melbourne Institute of Technology University
Lead Trainer for the International Qualification at Nordic International Beauty and Training AcademyLead Trainer for the International Qualification at Nordic International Beauty and Training Academy