FATIMA ZAHRA AKBALI
Dubai
Summary
Dynamic Field Marketing Manager and Global Partner Marketing Manager with robust background in planning and executing strategic marketing initiatives. Skilled in driving brand awareness, generating leads, and fostering team collaboration to achieve results across diverse EMEA region with special attention to Middle East, Africa & Turkey. Adept at adapting to evolving market needs, leveraging analytical skills, and utilizing strong communication abilities to optimize marketing efforts. Known for reliability and strong focus on achieving organizational goals.
Overview
4
4
years of professional experience
Work History
Field Marketing Manager & Partner Marketing Manager
Digital.ai
11.2021 - Current
- Orchestrated successful localized META marketing plan to achieve a 25% increase in brand visibility
- 15% boost in lead generation within the META region through targeted local events and trade shows
- Increased conversion rate by executing high-impact product launches, industry events & customer events across all META, resulting in a 20% boost in lead generation
- Spearheaded Middle East-focused marketing strategies, leveraging cultural insights to increase brand awareness and market share by 25% within the region
- Collaborated closely with META sales and Channel team to align targeted field marketing initiatives with strategic goals contributing to a 10% growth in revenue in the META market
- Collaborated with EMEA & Global team to create engaging, and localized content and customer events that resonated with the culture nuances
- Established and executed key partnerships with industry leaders to expand brand reach resulting in a 20% growth in partner-generated revenue within the first year
- Created a strategic insights based by data-driven system that helped establishing specific engagement with customers and prospects
Product Development Marketing Manager
HUAWEI TECHNOLOGIES SPAIN S.L
06.2021 - 11.2022
- Spearheaded product marketing initiatives for Petal Maps, contributing to a 15% revenue growth in the assigned market segment
- Conducted market research to identify trends and customer needs, leading to the development of tailored marketing campaigns and product launches
- Collaborated with global and regional teams to ensure consistent messaging and product positioning
- Managed a budget of 500K to execute marketing campaigns, ensuring efficient resource allocation
- Conducted cost-benefit analyses for proposed marketing projects.
- Analyzed competitive landscape for strategic insights on positioning and differentiation.
International Trade Assistant
AC Valquimia S.L.U
04.2021 - 06.2021
- Supported international trade activities, including import/export documentation, customs compliance, and logistics coordination
- Assisted in the development of international market (Middle East & Africa) entry strategies, resulting in a 10% increase in overseas sales
- Conducted market research to identify potential trade partners and emerging markets by acting as a liaison between the sales team and international clients, ensuring smooth communication and problem resolution
- Assisted in the development of an efficient export compliance program, ensuring adherence to all relevant laws and guidelines.
- Analyzed tariff codes and classifications for various products, ensuring accurate duty payments and avoiding penalties.
Education
MBA - Master in Business Administration
University of Alicante
06.2022
Chinese Language and International Business -
Guangdong University of Foreign Studies
12.2019
Skills
- Critical & Innovative thinking
- Strong Communication
- Resilience &Adaptability to remote environments
- Marketing automation tools
- CRM systems (Marketo, Salesforce, Hubspot, Mailchimp, etc)
- Self-motivation
- Independent work
- Analytical skills with Data-drive system
- Actionable insights
- Customer event management, CISO events & 3rd Party events
- Customer segmentation
- Multitasking Abilities
Languages
English
Advanced (C1)
Arabic
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Timeline
Field Marketing Manager & Partner Marketing Manager
Digital.ai
11.2021 - Current
Product Development Marketing Manager
HUAWEI TECHNOLOGIES SPAIN S.L
06.2021 - 11.2022
International Trade Assistant
AC Valquimia S.L.U
04.2021 - 06.2021
Chinese Language and International Business -
Guangdong University of Foreign Studies
MBA - Master in Business Administration
University of Alicante
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