Fatma AlBastaki
Dubai,United Arab Emirates
Summary
Results-driven Digital Transformation Leader with 6+ years of experience in government innovation, leading cross-functional teams and digital portfolios aligned with national strategies. Skilled in designing and overseeing advanced digital solutions, enhancing public service delivery, and applying governance frameworks. Known for spearheading UAE PASS adoption and championing data-driven and user-centric service design across sectors.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Digital Adoption Officer
Telecommunications and Digital Government Regulatory Authority
Dubai, United Arab Emirates
03.2022 - 07.2025
- Led national digital transformation efforts by onboarding over 100 federal and local entities to UAE PASS, contributing to adoption by over 10 million users.
- Directed end-to-end onboarding processes, providing strategic oversight, stakeholder alignment, and approvals for complex integration projects.
- Spearheaded digital roadmap planning and expansion strategies, ensuring cross-government alignment with national objectives.
- Designed and implemented KPIs to evaluate digital maturity and service adoption across entities, aligning performance with strategic goals.
- Oversaw budgeting and resource allocation for onboarding initiatives, optimizing efficiency and ensuring adherence to fiscal plans.
- Managed internal and external stakeholders, including government entities, vendors, and service providers, to ensure seamless collaboration and timely delivery.
- Guided vendors and cross-functional teams through UX/UI improvements and technical refinements, ensuring alignment with accessibility and quality standards.
- Conducted technical and business feasibility assessments for new use cases, ensuring readiness and minimal risk for national rollout.
- Championed the implementation of AI-driven digital services, including the U-Ask virtual assistant, aligning with international benchmarks and the UAE’s AI strategy.
- Ensured compliance with digital governance frameworks, data privacy standards, and institutional excellence requirements.
- Facilitated executive-level workshops and meetings to align onboarding strategy with leadership priorities and drive innovation.
- Contributed to service optimization initiatives through process analysis, innovation design, and user journey enhancements.
Technical Analyst
TDRA
Dubai
05.2018 - 03.2022
- Supported the early stages of UAE PASS and Smart Pass, conducting user journey mapping and technical onboarding for multiple services.
- Played a key role in integration projects across federal entities, contributing to streamlined e-service delivery.
- Built dynamic dashboards and reporting tools to enhance visibility into project progress, user adoption, and issue resolution.
- Coordinated with development teams and vendors on UI/UX refinements, ensuring national services aligned with accessibility standards and citizen expectations.
- Provided technical support for service providers, ensuring seamless onboarding and issue resolution.
- Conducted quality assurance and process standardization to improve technical operations across multidisciplinary teams.
- Collaborated with cross-functional teams for effective project completion.
Intern
Dubai Civil Aviation Authority
01.2017 - 03.2017
- Supported project teams in data collection, analysis, and report preparation.
- Assisted in developing and refining technical solutions for digital government initiatives.
- Collaborated with cross-functional teams to improve service delivery and user engagement.
- Strengthened regulatory compliance with thorough risk analysis.
Education
Master of Science - Data Analytics
Rochester Institute of Technology
09.2019 - 12.2020
Bachelor of Science - Information Security Specialized, Security and Network Technology
Zayed University
01.2013 - 01.2017
Skills
- Project Management & Strategic Planning
- Stakeholder Management & Communication
- Digital Transformation & Technology Adoption
- Data Analysis & Business Intelligence (Power BI, Excel)
- Process Optimization & Change Management
- Technical Analysis & IT Governance
- Public Speaking & Leadership
- Software Development & UI/UX Design
- Innovation and creativity
- Diagnostics and troubleshooting
- Strategic Planning & Digital Roadmap Development
- Budget Management & Resource Allocation
- Governance & Risk Management
- Service Design & Customer Experience
- Team Leadership & Staff Development
- Vendor and Contract Management
Certification
- Diploma in Change Management Master (CMM)
- Microsoft Power BI Data Analyst (PL-300T00)
- Certified Design Thinking Professional – Global Innovation Institute
- Project Management Professional: 40 PDUs
- Government Accelerators Program – Certificate of Participation
- General Secretariat of the Executive Council – Appreciation Certificate
- Future Blockchain Summit Conference – Participant
Languages
Arabic
Native
English
Fluent
Timeline
Digital Adoption Officer
Telecommunications and Digital Government Regulatory Authority
03.2022 - 07.2025
Master of Science - Data Analytics
Rochester Institute of Technology
09.2019 - 12.2020
Technical Analyst
TDRA
05.2018 - 03.2022
Intern
Dubai Civil Aviation Authority
01.2017 - 03.2017
Bachelor of Science - Information Security Specialized, Security and Network Technology
Zayed University
01.2013 - 01.2017
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