FAWAZ AHAMED
Senior Marketing Professional
Dubai,UAE.
Summary
A highly efficient, results driven and capable marketing professional with 7 years of experience working in food manufacturing business for Retail , Wholesale and HORECA. Highly skilled in branding / packaging design and trade marketing, event management and execution , product innovation, multi-stakeholder communication and digital media , and developing opportunities that further establish organizational goals.
Overview
3
3
Languages
2
2
Certifications
7
7
years of professional experience
Work History
Senior Marketing Executive
Al Ghurair Foods and Resources
Bur Dubai , Dubai
2015.09 - Current
- FOOD MANUFACTURING / TRADING www.al-ghurair.com www.jenan.ae, In charge of the companies artwork development branding – Packaging (Jenan & Private Labels).
- Developed and worked on special packaging projects for over 2,000+ sku’s.
- Led the Jenan Eggs packaging enhancement and saving project which contributed directly to 20% yearly growth in retail sales across the GCC.
- Generated savings over AED Million yearly by developing all branded business artworks inhouse for packaging and branding project.
- Developed more than 50 Private Label projects for Oats, Flour and Eggs (Quaker , Carrefour , Lulu , Spinneys , Del Monte).
- Directly involved in packaging registration for Al Ghurair brands and private labels coordinating with Dubai Municipality food label approvals through the good relationship with Dubai Municipality food Control officers.
- Key Member of NPD team that launched Jenan portfolio extension including innovation (UAE’s 1st fortified Vit D Eggs and Flavored Oats).
- Monitoring and reporting monthly performance of NPD’s and provide the recommendations to the sales team to improve the sales rotation and distribution.
- Planned and executed over 20+ exhibition locally and globally including Gulfood yearly.
- Successfully developed and designed the sales and merchandiser guidelines for Jenan brand main categories for oats, flour and eggs category.
- Successfully completed the eggs category branding for 33 carrefour stores.
- Developed POSM vision and execution for Al Ghurair branded business.
- Successfully executed the first SEO for Jenan Website with an increase of 70% the website traffic for both branded and non-branded keyword.
- Developed the Jenan website contents (blogs) to educate consumers.
- Handled directly Social media and developed quality content for the Jenan brand which successfully increased the followers by 300%.
- Incharge of all the promotion packaging planning and execution from promotion barcode creation, mock design, type of the promo packaging and stickers, handling co-packing logistic coordination’s and delivery.
- Successfully handled all the marketing budget related spend, reporting, invoice processing on Oracle system.
- Work closely with distributors and agencies across the region on National Promotions, Activations and branding opportunity and evaluating the performance.
Marketing Executive
Tidjoori Foods
2014.08 - 2015.08
- Location: DUBAI Company Branches: UAE, NETHERLANDS, HONGKONG, INDIA.
- FOOD & BEVERAGES & HOSPITALITY www.tidjoori.com www.tidjoorirestaurant.com, Working closely with marketing manager to execute marketing strategy.
- Brand management for both retail and restaurant.
- Responsible for all branding related works during events.
- Responsible for designing and delivering final product packaging coordinating with printing company.
- Creating labels for new product approval from Dubai Municipality with Arabic translation and uploading it on DM website.
- Proving of monthly report online Ecommerce sales, new customer, most reviewed product, non-reviewed product etc.
- Responsible for handling customer queries, complaints.
- Responsible for managing social media platform like Facebook, twitter, Instagram, YouTube.
Education
Bachelor of Engineering B.E - COMPUTER SCIENCE
BEARYS INSTITUTE OF TECHNOLOGY
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MILAGRES PRE-UNIVERSITY COLLEGE, Karnataka board
Skills
Adobe Dream viewer, Adobe after Effects, Acrobat Editor, Adobe InDesign.
undefinedCertification
Marketing and Communication
Additional Information
Date of Birth: 21/081991
Marital Status: Married
Visa: Residence Visa
Nationality: Indian
Religion: Islam
Timeline
Google Shopping Ads
2020-12
Marketing and Communication
2020-09
Senior Marketing Executive
Al Ghurair Foods and Resources
2015.09 - Current
Marketing Executive
Tidjoori Foods
2014.08 - 2015.08
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MILAGRES PRE-UNIVERSITY COLLEGE, Karnataka board
Bachelor of Engineering B.E - COMPUTER SCIENCE
BEARYS INSTITUTE OF TECHNOLOGY
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