Felcy Janice Fernandes
Dubai
Summary
Creative, inventive individual with elaborate experience as a Marketing and Sales professional. Instrumental in effective social media and marketing strategy to improve brand awareness and significantly enhance online communication.
Overview
4
4
years of professional experience
Work History
Marketing Specialist
Magnus Infotech
01.2023 - Current
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Worked closely with in-house design team to develop visuals for content.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Updated social media platforms with latest news and corporate details.
Retail Sales Associate
Dyson
04.2022 - 09.2022
- Greeted customers and helped with dyson product demonstration and questions, selections, and purchases.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Maintained clean sales floor and straightened and faced merchandise.
- Monitored sales floor and merchandise displays for presentable condition, taking corrective action such as restocking or reorganizing products.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Used POS system to process sales, returns, online orders, and gift card activations.
- Checked pricing, scanned items, applied discounts, and printed receipts to ring up customers.
- Offered each customer top-notch, personal service to boost sales and customer satisfaction.
- Balanced and organized cash register by handling cash, counting change, and storing coupons.
- Developed professional relationships with customers to increase loyalty, retention and rapport.
- Managed cash register after end of shift to balance and record accurate transactions.
- Utilized upselling techniques to promote additional products and increase sales.
- Trained and supervised new employees to use selling strategies and apply best practices.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
Sales Promoter
Morris Garages
10.2019 - 08.2021
- Greeted customers warmly and pleasantly answered inquiries.
- Worked with team to achieve sales goals for products.
- Established and maintained positive relationships with customers.
- Maintained knowledge of current promotions and product features.
- Assisted customers with product selection based on individual needs and preferences.
- Communicated product value, quality, and style to educate and entice potential customers.
Marketing Communication Assistant
Arme store
05.2019 - 10.2019
- Organized events showcasing the product brands of the company.
- Assisted in the creation of email campaigns and online promotions.
- Managing Social media pages Instagram, Facebook, LinkedIn, etc.
- Creating and planning social media strategies & schedules planning calendar
- Design/ rendering on software like adobe and CorelDraw
Production Intern
Jio Studio
02.2019 - 04.2019
- Participated in weekly brainstorming meetings, contributing innovative ideas for upcoming marketing initiatives and branding efforts
- Executed organic and paid social media campaigns, generating engagement increases across all platforms.
- Reviewed and proofread creative content, verifying brand compliance across all communication channels.
- Scheduled social media posts and promptly responded to customer messages
Education
Master of Arts - Advertising & Public Relation
School of Broadcasting & Communication
Mumbai09.2020
Skills
- Social media marketing
- Direct marketing campaigns
- E-commerce Social media engagement
- Graphic design
- Creative and innovative Social commerce
- Quantitative and qualitative market research
- Research Special events planning
- Strategic thinker
- Campaign management
- Social media expert
- Organized and efficient
- Project Management
Timeline
Marketing Specialist
Magnus Infotech
01.2023 - Current
Retail Sales Associate
Dyson
04.2022 - 09.2022
Sales Promoter
Morris Garages
10.2019 - 08.2021
Marketing Communication Assistant
Arme store
05.2019 - 10.2019
Production Intern
Jio Studio
02.2019 - 04.2019
Master of Arts - Advertising & Public Relation
School of Broadcasting & Communication
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