Felicia Racleff
Abudhabi / 34yrs
Summary
Versatile and results-driven professional with a B.Tech, MBA, and current pursuit of a Doctorate in Business Administration (DBA) from Golden Gate University, San Francisco, USA. Over 4 years of diverse experience across digital operations, client engagement, marketing strategy, and program coordination across 3 geographies - UAE, Kuwait and India. Adept at cross-functional collaboration, strategic execution, and stakeholder communication. Passionate about bridging the gap between business and technology, with strong consulting and analytical skills.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Operations
Al Ansari Exchange
02.2022 - 11.2022
- Led high-impact digital marketing campaigns, achieving a 40% increase in ROI.
- Coordinated with Global HQ in Dubai to streamline mobile app development and user adoption.
- Identified and implemented cost-efficient process enhancements.
- Directed end-to-end project lifecycles, from planning to deployment.
- Leveraged data analytics to refine strategy and maximize engagement outcomes.
Digital Executive
Amazon Web Services
06.2021 - 09.2021
- Executed precise data collection strategies aligned with project objectives, ensuring actionable insights.
- Maintained stringent quality standards, and consistently met critical deadlines.
- Collaborated cross-functionally to streamline data flow and enhance reporting accuracy.
Client Executive
Global Media Insight FZC
Dubai
10.2017 - 04.2018
- Captured and translated client requirements into comprehensive documentation (BRDs, specs, and user stories).
- Acted as a liaison between business and technical teams to ensure alignment.
- Led Agile sprints, facilitated UAT, and managed post-deployment changes.
- Oversaw project budgets, risks, and stakeholder communications.
- Worked with diverse clients across sectors, including construction, government, education, and IT.
Assistant Manager – Marketing
Carrot Ad Works Pvt. Ltd
10.2013 - 09.2014
- Led high-budget corporate events, coordinating logistics, and cross-functional teams.
- Engaged with top-level clients, including CEOs, to align on event strategy and execution.
- Achieved 15% cost savings through vendor negotiations, and delivered impactful brand experiences.
Programmer Analyst
CTS
08.2012 - 08.2013
- Developed and maintained user-centric web applications using C/C++, SQL Server, DBMS, and .NET.
- Translated user requirements into technical solutions, improving usability and performance.
Education
Doctor of Business Administration (in Progress) -
Golden Gate University
San FranciscoMBA - Marketing
Loyola Institute of Business Administration
Chennai03-2017
Bachelor of Technology - Information Technology
Anna University
Chennai03-2012
Skills
- Marketing Strategy & Campaign Execution
- Client Engagement & Relationship Management
- Business & Requirements Analysis
- Agile & Waterfall Project Leadership
- Data-Driven Decision Making
- Event Planning & High-Impact Coordination
- Process Improvement & Operational Efficiency
Certification
- Certified Scrum Product Owner (CSPO)
- Lean Six Sigma Black Belt
- ChatGPT and AI tools for business
- Programming in C, C++
Accomplishments
- Ranked 1st in the training batch at Cognizant, selected for a prestigious World Bank project
- Awarded ‘O’ Grade during MBA summer internship, ranked #1 out of 125 students at LIBA
- Recognized as the fastest performer on the team at AWS during the digital operations engagement
Timeline
Digital Operations
Al Ansari Exchange
02.2022 - 11.2022
Digital Executive
Amazon Web Services
06.2021 - 09.2021
Client Executive
Global Media Insight FZC
10.2017 - 04.2018
Assistant Manager – Marketing
Carrot Ad Works Pvt. Ltd
10.2013 - 09.2014
Programmer Analyst
CTS
08.2012 - 08.2013
Doctor of Business Administration (in Progress) -
Golden Gate University
MBA - Marketing
Loyola Institute of Business Administration
Bachelor of Technology - Information Technology
Anna University
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