Summary
Overview
Work History
Education
Skills
Certification
LANGUAGES
Timeline
BusinessAnalyst
Feras Abed Alhaq

Feras Abed Alhaq

Dubai

Summary

A dynamic Group Digital Marketing Manager with a proven track record of driving strategic, data-informed marketing initiatives for B2B and B2C audiences in the healthcare sector. Expertise in impactful brand development and targeted content strategy, enhancing digital presence across social media platforms, rebranding projects, and large-scale events. A unique blend of creative vision and deep industry knowledge provides a nuanced understanding of regional markets, positioning the brand as a trusted leader in healthcare innovation. Committed to delivering measurable results that resonate with diverse audiences and elevate brand perception.

Overview

12
12
years of professional experience
2
2

Certifications

Work History

Regional Digital Marketing Manager

AMICO Group
04.2019 - Current
  • Company Overview: A Medical device distribution company in 12 countries with 1,400 employees
  • Strategic Marketing and Campaign Planning: Develop and execute B2C and B2B marketing strategies across MENA, incorporating a tailored content approach to effectively support medical product campaigns and supplier goals.
  • Social Media Growth: Oversee AMICO’s social media platforms, with a key focus on LinkedIn with 190K+ followers, with a focused content strategy to drive engagement and audience growth.
  • Rebranding Leadership: Led a full company rebrand, transforming the logo and brand identity across all channels.
  • Website Management: Directed the transition to a new company website, ensuring design and functionality align with the updated brand.
  • Event Strategy and Execution: Plan and oversee major events, such as Arab Health and Global Health, ensuring strong brand representation.
  • Team Leadership: Lead and support the digital marketing department across the group and external agencies, fostering collaboration and high performance.
  • Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
  • Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.

Management Consultant

MP consultants
03.2015 - 03.2019
  • Company Overview: A boutique firm founded by ex. McKinsey and BCG Partners, 30 employees across 3 countries
  • Strategic Consulting: Advised on business, managerial, and technological solutions across various industries.
  • Market & Competitive Analysis: Conducted market research and competitor analysis to shape client growth strategies.
  • Performance Evaluation: Assessed organizational KPIs and strategic goals, providing insights for informed decision-making.
  • Brand & Digital Presence: Managed the company’s social media accounts and website, reinforcing brand consistency.

Entrepreneur - Founder

PlayFresco
06.2013 - 02.2015
  • Company Overview: A startup focusing on a 3D-Gesture recognition device
  • Patent 3D-Gesture recognition device
  • Microsoft Imagine cup top local startup Russia St. Petersburg June 2013
  • E-nnovation Second Place Poland October 2013
  • Selected for a booth at Pioneer’s festival Austria October 2013
  • Qualified to the top 15 startups around the world CES Las Vegas January 2014
  • Winning at Expo Science Asia Jordan August 2014

Education

MBA - MBA

Edinburgh Business School
Edinburgh
12-2026

Bachelors - Computer Engineering

An-Najah National University

Skills

  • Marketing Strategy
  • Content Strategy Development
  • Brand Identity Management
  • Social Media Growth
  • Large-Scale Event Planning
  • Data-Driven Optimization
  • Market Trend Analysis
  • Team Leadership
  • Keyword analysis
  • Social media expert

Certification

  • Social Media Content Creation Certification by Maggie Stara - 2023
  • Strategic Marketing Workshop by Chris Craft - 2022
  • Instagram Marketing Strategy Course by Nik Swami - 2021
  • Social Media Marketing Mastery Course by Invey Academy - 2019
  • Google Adwords Diploma - 2015
  • Google Analytics Certificate - 2017
  • 30/30 Communication and Leadership Skills - 2009
  • First Aid Certificate - 2008

LANGUAGES

Arabic - Native
English - Full Proficiency (PTE 82/90)

Timeline

Regional Digital Marketing Manager

AMICO Group
04.2019 - Current

Management Consultant

MP consultants
03.2015 - 03.2019

Entrepreneur - Founder

PlayFresco
06.2013 - 02.2015

MBA - MBA

Edinburgh Business School

Bachelors - Computer Engineering

An-Najah National University

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Feras Abed Alhaq