Feras Alawna
Dubai
Summary
Accomplished professional with expertise in strategic sales management and brokerage & agency development. Demonstrates proficiency in market research & pricing analysis, project positioning & launch planning, and commission structure design. Skilled in sales team training & leadership, client relationship management, and negotiation & deal closing. Knowledgeable in real estate law & compliance with high emotional intelligence. Committed to driving business growth through innovative strategies and exceptional client service.
Overview
8
8
years of professional experience
2021
2021
years of post-secondary education
Work history
Head of Sales
Matrix Development
01.2024 - 06.2025
- Managing all departments at Matrix Development — including Marketing, Business Development, Customer Service, Operations, and Sales — to ensure cohesive strategy implementation, operational excellence, and overall business growth
- Established and led the companys brokerage channel from the ground up and Onboarded 250+ real estate agencies within the first 5 months.
- Achieved over AED 90 million in sales through structured campaigns and agency partnerships.
- Developed full internal frameworks including commission policies, pricing models, and unit planning.
- Provided high-level reporting and market analysis to the Managing Director.
- Delivered internal training programs and supervised consultant performance.
Sales Manager
Vincitore Realty
12.2022 - 10.2024
- Registered over 230 agencies and built long-term brokerage relationships.
- Led a team of consultants to collectively achieve AED 20 million+ in targets.
- Handled recruitment, onboarding, and sales strategy execution.
- Advised clients on product offerings based on their investment goals.
Sales Manager
Sobha Realty
10.2021 - 10.2022
- Managed 45+ active real estate agencies.
- Consistently met a monthly target of AED 5 million.
- Consulted high-net-worth clients and coordinated legal and sales documentation.
Senior Investment Consultant
FAM Holding
11.2020 - 10.2021
- Closed AED 1 million monthly in cash sales.
- Sourced and followed up with clients through cold calling, ads, and referrals.
- Enhanced client satisfaction with personalised investment advice.
- Developed investment portfolios for long-term wealth generation.
Property Consultant
Al Abwaz Real Estate (Georgia & Turkey)
01.2018 - 01.2019
- Promoted cross-border investment opportunities in Georgia and Turkey.
- Advised UAE-based investors and managed full transaction cycles.
Sales Promoter
Emaar
01.2017 - 01.2018
- Presented Dubai Creek Tower to tourists at Dubai Mall.
- Generated quality leads and built knowledge through Emaar internal training.
- Managed promoter team and led client conversion efforts.
Education
Bachelor of Mechanical Engineering -
University of Sharjah
High School - undefined
American International School in Dubai
Skills
- Strategic Sales Management
- Brokerage & Agency Development
- Market Research & Pricing Analysis
- Project Positioning & Launch Planning
- Commission Structure Design
- Sales Team Training & Leadership
- Client Relationship Management
- Negotiation & Deal Closing
- Real Estate Law & Compliance
- High Emotional Intelligence
Timeline
Head of Sales
Matrix Development
01.2024 - 06.2025
Sales Manager
Vincitore Realty
12.2022 - 10.2024
Sales Manager
Sobha Realty
10.2021 - 10.2022
Senior Investment Consultant
FAM Holding
11.2020 - 10.2021
Property Consultant
Al Abwaz Real Estate (Georgia & Turkey)
01.2018 - 01.2019
Sales Promoter
Emaar
01.2017 - 01.2018
High School - undefined
American International School in Dubai
Bachelor of Mechanical Engineering -
University of Sharjah
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