Firas Darwish
Product Management Expert | Driving Strategic Planning, Innovation, And Business Development | Sales And Customer Relations Leader With Strong Team Leadership Skills And Market Analysis Expertise
Dubai
Summary
As an experienced product manager with over 15 years of experience in the technology industry, I specialize in driving business growth through effective product management strategies. Currently, I am a part of AGT, where we specialize in selling and delivering exceptional customer experiences for Dell and HP products.
My expertise in product management includes developing and executing successful product strategies, leading cross-functional teams, and collaborating with stakeholders at all levels of the organization. Through my work, I have played a key role in driving revenue growth for my company and building strong relationships with our vendor partners.
In addition to my expertise in product management, I hold a master's degree in economics, which has equipped me with a deep understanding of business strategy, market dynamics, and customer behavior. This knowledge has been invaluable in shaping my approach to product management and driving successful outcomes.
As a product manager with a track record of delivering results for Dell and HP products, I am well-versed in key industry trends and best practices. Some of my core competencies include product development, market research, customer segmentation, product launch, competitive analysis, and stakeholder management.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
7
7
Certifications
2
2
Languages
Work History
Product Manager
ARD ALGHADEER TRADING LLC
Dubai
11.2016 - Current
- Develop and execute product strategies , driving sales growth and achieving annual revenue targets
- Collaborate cross-functionally with sales, marketing, and operations teams to ensure effective product positioning and drive successful sales outcomes
- Conduct thorough market analysis to identify industry trends and opportunities, utilizing data-driven insights and customer feedback to inform product decisions
- Manage key accounts, building strong relationships with clients and vendors, negotiating contracts, and ensuring customer satisfaction
- Continuously evaluate product performance, utilizing metrics such as sales revenue, customer satisfaction, and market share to identify areas for improvement and refine product offerings.
Product Manager
Emirates Sands Technology L.L.C
Dubai
11.2012 - 11.2016
- Develop and execute product strategies , driving sales growth and achieving annual revenue targets
- Collaborate cross-functionally with sales, marketing, and operations teams to ensure effective product positioning and drive successful sales outcomes
- Conduct thorough market analysis to identify industry trends and opportunities, utilizing data-driven insights and customer feedback to inform product decisions
- Manage key accounts, building strong relationships with clients and vendors, negotiating contracts, and ensuring customer satisfaction
- Continuously evaluate product performance, utilizing metrics such as sales revenue, customer satisfaction, and market share to identify areas for improvement and refine product offerings.
Enterprise Account Manager
Layoun & ALLOUCH CO
11.2012 - 11.2016
- Maintaining and developing relationships with existing customers via meetings, telephone calls and emails Visiting potential customers to prospect for new business
- Acting as a contact between a company and its existing and potential markets Negotiating the terms of an agreement and closing sales Gathering market and customer information Negotiating variations in price, delivery and specifications with managers
- Advising on forthcoming product developments and discussing special promotions Checking quantities of goods in stock Recording sales and order information and sending copies to the sales office Reviewing own sales performance, aiming to meet or exceed targets
- Gaining a clear understanding of customers' businesses and requirements
- Prepare, implement and execute Strategic Account plans at both Group and
- Account level and update on a quarterly basis Keeping strong control on DSO” days sales outstanding” Monitor all accounts within the portfolio at Group and Account level and report Quarter on Quarter and Year on Year
- Implement to the back office teams client requirements and contract Manage 10-100+ accounts
- Build and maintain account relationships and customer satisfaction
- Identify and win new Enterprise accounts through effective new business development and account management
- Be able to manage very high revenue based opportunities commercially to meet revenue and margin growth strategies
- Page 3 of 5 Prepare and Present Quarter, half year and annual business plans to Insight
- Executive as request
Product Manager
HP IPG
01.2008 - 10.2012
- Key Projects to Credit - Loans for purchase of laptops to customers of the company from Aga Khan
- Agency for Microfinance, the first microfinance institution in Syria
- Provided updated list of laptops every week to the bank, on approval of the customer’s loan application by the bank, despatched the selected model to the customer through Aramex
- Highlights - Initiated the proposal for extending laptop loans to customers, negotiated and signed agreement with Aga Khan Agency for Microfinance and established all required procedures
- Supervised the entire project, overcame all obstacles during implementation leading to sale of 2, 500 laptops during the agreement period of one year
- Responsibilities - - Reported to the General Manager and supported the sales team in achieving predefined business targets
- Managed sales of HP products including hardware and imaging and printing supplies in the assigned territory
- Directly managed relations with 7-10 large key accounts, visiting customers to generate enquiries and close deals
- Analyzed customer requirements and offered customized solutions with optimum configurations
- Priced all orders received by the sales team from customers and items held in inventory
- Tracked markets and provided inputs to the management on competitor’s prices and customer’s target prices
- Negotiated with vendors to procure required items at best available prices and terms.
Account Manager
06.2008 - 12.2008
- Directly managed relations with 7-10 large key accounts, visiting customers to generate enquiries and close deals
- Analyzed customer requirements and offered customized solutions with optimum configurations.
Education
Pre-Master's degree - International Economics
Damascus University
01.2005 - 01.2006
Bachelor's degree - Economics
Damascus University
01.2000 - 01.2005
Skills
Product Strategyundefined
Certification
HP ATP - Server Solutions V1
Timeline
Product Manager
ARD ALGHADEER TRADING LLC
11.2016 - Current
Product Manager
Emirates Sands Technology L.L.C
11.2012 - 11.2016
Enterprise Account Manager
Layoun & ALLOUCH CO
11.2012 - 11.2016
Account Manager
06.2008 - 12.2008
Product Manager
HP IPG
01.2008 - 10.2012
Pre-Master's degree - International Economics
Damascus University
01.2005 - 01.2006
Bachelor's degree - Economics
Damascus University
01.2000 - 01.2005
HP ATP - Server Solutions V1
HP Sales Certified - Converged
Infrastructure Solutions [2014]
HP Sales Certified - Imaging and
Printing Supplies [2014]
With Strong Team Leadership Skills and Market Analysis Expertise
Dubai, United Arab Emirates
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