FIROZ BADAR

• Heading Procurement, Sales, Estimation, Lighting Design, New Product Development & Operations
• Responsible for Procurement - including New Vendor identification & development, Sales, Marketing, Estimation, Lighting Design, New Product Development & Operations
• I am responsible for complete business for Lighting, Lighting Controls, Smart Lighting and Automation, LED Screens, Information & Interactive Kiosks, Way-finders and related activities
• Aim to achieve AED 5 Million in the first year of setting up the business and then then growing the business to average AED 50 Million in 5 years
• MBI is the Channel Partner and Sole Distributor for Unilights and Uniled Brands of Lighting which are from UAE and manufactured in Sharjah Freezone
• MBI also represents other Brands like Lazure and work with International Brands from Europe & Asia like Lug , Sirioluce, Mareli, Imperial, Arclite

· Being the Head of Technical, heading the Lighting Design, Estimation and New Product Development / Introduction. Have offered some of the best Lighting designs to our esteemed customers and converted them to high value orders and regular business for AWRL. Ongoing orders and business worth AED 20 M.

· Some Important Projects : Expo 2020 Pavilions, Design and Supply for Sushi Samba & Aura Restaurants with Sunset Reality, Lulu Hypermarkets in KSA, MAF Carrefour, Ministry of Defence – Ethiopia, Sheikh Zayed Housing Programme Villas at Sharjah and many others.

· Have given some of the best estimations by selecting the right products and introducing some new products to give high quality and price for the customers and converted them to orders where we as a supplier were not present. Received Purchase Orders valuing AED 10 M and expected confirmed orders of AED 25M.

· Developed new range of Trade products for Frater and gave the name of Frater Advantage for good quality trade range that was totally missing for Frater products.

· Being the Head of Marketing, have conceived, got it developed and launched the Frater brand Website that was not available for the brand for 20 years. Am also working to launch the new the AWR Lumina website. Have developed various brochures, marketing promotions, banners, danglers, catalogues, stickers, roll-ups, etc. Designed and developed the full packing artwork for Frater Advantage range. Designed and developed

special branded Frater /AWR Lumina and other brands sample boards. Given technical seminars & presentations for Engineers, Consultants, Architects, Clients, and specifiers.

· Heading the Sales CRM implementation and tracing and sourcing planning and preparing reports for management presentation to enable us to strategize our actions in various functions.

· As head of Commercial Operations, implemented a Project tracking - Cloud based high end software management tool to manage tasks, projects and team work for our organization. Also, liaise to get the tasks done from all departments in our organisation through various meetings and excel sheets trackers. Departments that I interacted extensively with, were : Sales, Procurement & Sourcing, Sales coordination & sales admin Finance, Credit Control, Production, Quality, Warehouse, Sampling, Laboratory. On the parent Company level interact very closely with the following departments : Group Marketing & Communications, Group IT, HR, Legal and other business of AW Rostamani.

• Planned marketing initiatives and leveraged referral networks to promote business development.
• Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
• Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue 20%.
• Wrote engaging and successful marketing, advertising and website copy.
• Onboarded new team members and coached personnel in marketing tasks.
• Tracked various product sales and costs by analyzing and entering sales, business data and expenses.
• Shipped samples to potential clients and kept appropriate amount of samples on hand for meetings, customer presentations and for sales team use.
• Met with vendors to assess products, inquire about services and negotiate pricing.
• Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.

• Some Important Projects : Expo 2020 Pavilions, Design and Supply for Sushi Samba & Aura Restaurants with Sunset Reality, Lulu Hypermarkets in KSA, MAF Carrefour, Ministry of Defence – Ethiopia, Sheikh Zayed Housing Programme Villas at Sharjah and many others.
• Have given some of the best estimations by selecting the right products and introducing some new products to give high quality and price for the customers and converted them to orders where we as a supplier were not present. Received Purchase Orders valuing AED 10 M and expected confirmed orders of AED 25M.
• Developed new range of Trade products for Frater and gave the name of Frater Advantage for good quality trade range that was totally missing for Frater products.
• Being the Head of Marketing, have conceived, got it developed and launched the Frater brand Website that was not available for the brand for 20 years. Am also working to launch the new the AWR Lumina website. Have developed various brochures, marketing promotions, banners, danglers, catalogues, stickers, roll-ups, etc. Designed and developed the full packing artwork for Frater Advantage range. Designed and developed special branded Frater /AWR Lumina and other brands sample boards. Given technical seminars & presentations for Engineers, Consultants, Architects, Clients, and specifiers.
• Have offered some of the best Lighting designs to our esteemed customers and converted them to high value orders and regular business for AWRL
• Ongoing orders and business worth AED 20 M
• Some Important Projects : Expo 2020 Pavilions, Design and Supply for Sushi Samba & Aura Restaurants with Sunset Reality, Lulu Hypermarkets in KSA, MAF Carrefour, Ministry of Defence – Ethiopia, Sheikh Zayed Housing Programme Villas at Sharjah and many others
• Have given some of the best estimations by selecting the right products and introducing some new products to give high quality and price for the customers and converted them to orders where we as a supplier were not present
• Received Purchase Orders valuing AED 10 M and expected confirmed orders of AED 25M
• Developed new range of Trade products for Frater and gave the name of Frater Advantage for good quality trade range that was totally missing for Frater products
• Being the Head of Marketing, have conceived, got it developed and launched the Frater brand Website that was not available for the brand for 20 years
• Am also working to launch the new the AWR Lumina website
• Have developed various brochures, marketing promotions, banners, danglers, catalogues, stickers, roll-ups, etc
• Designed and developed the full packing artwork for Frater Advantage range
• Designed and developed special branded Frater /AWR Lumina and other brands sample boards
• Given technical seminars & presentations for Engineers, Consultants, Architects, Clients, and specifiers
• On the parent Company level interact very closely with the following departments : Group Marketing & Communications, Group IT, HR, Legal and other business of AW Rostamani.

• Have offered my specialist design and lighting solution / supply services as Designer, Consultant, Project Integrator and Project Manager to various Lighting and LED screens projects/companies in Dubai for Lighting, Lighting Controls, LED Screens, Illuminated Signanges special projects business
• Achieved success for projects / lighting supplies worth AED 2.5 M
• Offered solutions to various companies for LED projects worth AED 13 M.

Earlier - Vice President and Business Head - 2007 to 2010

· Overall head of RDK International Lighting & Lighting Controls Projects business.

· Completely handle Sales and Marketing, Vendor & Business Development, Procurement, Accounts, HR, IT, Estimation & Technical, Lighting Design Departments.

· Increased sales by 10 times in first year from AED 2 M to AED 21 M and then by 5 times to AED 101 in second year with net profitability above 20 %. Completed AED 300 M worth of projects in Lighting.

· Created a successful Lighting Brand in 2009, through which a business work AED 50 M has been generated.

· Researched and opened 12 vendors (Lighting equipment manufacturing factories) for production of Luminaires and Lamps for our Lighting Brand.

· Increased Market base of customers by 20 times.

· Have accomplished some of the most prestigious and world renowned projects in design, supply, integration, site supervision of Lighting and Lighting controls. Completed high visibility projects like : IMG World of Adventures Theme Park (World’s largest indoor theme park)- Dubai, Citywalk 2 - Dubai, Box Park - Dubai, La Ville Hotel & Suites at Citywalk 2 – Dubai, The Beach - Dubai, EO Meraas HO – Dubai, Jahra Court Complex – Kuwait, Kuwait International Airport Admn & Fire station Building – Kuwait, Atlantis the Palm - Dubai, Yas Hotel - Abu Dhabi – Gridshell (Worlds largest LED media facade), Interior and Exterior lighting, Burj Khalifa - Dubai, Crown Plaza - Abu Dhabi, Wahat Hili - Al Ain, Al Ameen Mosque - Muscat, Atmosphere (Highest restaurant in the world - 122nd Floor) to name a few.

· These projects include Design, supply, integration, lighting controls, operations, installation, commissioning, light audits, after sales service, maintenance manuals and maintenance contracts with our various clients.

· Worked extensively and directly with International Lighting Consultants, Architects, Interior designers, MEP consultants and contractors, Main Contractors, Project Managers, Clients.

· Developed excellent relationship with all leading international brands like Zumtobel, Bega, Targetti, Igguzzini, Cooper, Hubble brands, Flos, Crescent, ETC, GE, Neri, Botega 7, Martin, Digital Projection to name a few. Sold over 200 International brands to various projects.

To Summarise :

Have headed and led the organisation on all fronts - Operations, Procurement, Sales, Marketing, Business Development, Lighting Design and Solutions, KAM & Project Integration and Management. Worked extensively with Lighting consultants and designers, Architects, Main, MEP and Electrical Contractors, Direct clients, Major Developers in the region, Government entities and offices, Institutions, Education and Industrial sectors, Mixed use development projects, Hospitality, Hospitals, Court Complex, Airports and Infrastructure, Street / Road, tunnel lighting, high visibility projects and many others.

AGM, Marketing Head – Trilux

• Marketing of TRILUX products - all India, prepare promotional plans, pricing, product positioning
• Responsible for TRILUX Sales for WR, Institutional customers, special TRILUX dealer appointments
• Specifying products through Architects, Electrical Consultants, Project Managers
• Handle sales for TRILUX medical equipment
• Special task of market research, product development for SOLAR based Lighting, Retail and LED lighting
• Special task of market research, product development for SOLAR based Lighting, Retail and LED lighting

Sr. Manager – Key Accounts – Luminaires Business Unit, 2000 - 2003

· Responsible for all Major Key Accounts in 8 Northern and Southern States of India with potential of $ 200 M

· Provided Sales & Marketing, lighting solutions, or the North and South of India: Bagged Orders worth– $0.5M

• BAJAJ Luminaires & Lamps – Responsible for business of $ 2.5 Million
• TRIDONIC ATCO Controls and Digital Dimmable Ballasts
• CLIPSAL Integrated Systems for Lighting controls
• FIBERSTARS range of Fiber Optics, GE, OSRAM, PHILIPS, VENTURE Light sources
• TRILUX Luminaires, Medical Equipment system and BAG Electronics Lighting Controls & C. Gear
• Participated in the Lighting Product and Manufacturing training at TRILUX, Arnsberg, GERMANY

• Headed a team of 4 Engineers, looking after Bajaj Lighting Application and Design Centre and responsible for Northern Indian Business Development operations covering 8 states of India with market potential of $100 M
• Achieved a rare achievement of retaining talent through high motivation, encouragement with a very high synergy amongst and energy in the group that I was responsible for
• Handled Business Development and Sales worth $ 1.5 Million through Specifying community including, Consultants, Architects, Direct Customers and Contractors for projects based in India and Abroad
• Provided Lighting Design solutions with AGI32 Ver1.7x / DIALux / Bliss
• Created new business opportunities through market analysis & research. Planned strategies for developing new avenues for direct business and through dealers. Helped sales team develop new channel partners
• Developed new business opportunities with existing Govt. & private customers. Handled tendering process.
• Created Brand Awareness, by way of landmark lighting installation based on designs. Designed for Outdoor/Indoor Lighting Control Systems

• Developed key client relationships, providing lighting design solutions that met needs and budgets without compromising quality or design intent.
• Specified appropriate products and materials to meet project objectives and design scheme.
• Participated in lighting selection and documentation of specifications.
• Lighting Consulting and Concept Selling for Illumination Design Projects:

1. Rideau Hall, Ottawa - The official residence of the Governor General of Canada

• Lighting products promoted :

IGUZZINI, BEGA, LOUIS POULSEN, ZUMTOBEL, SIESTEMALUX, KURT VERSEN, GVA, IO LTG, EDISON PRICE, PHILIPS, E. THEATRE CONTROLS, LIGHTOLIER, BK LTG, REGGIANI, LUTRON

Territory Manager – Franchise Marketing & Operations, Project & Business Development Manager, Center Manager - Franchise Operations

• KarROX Technologies Ltd., has international affiliations with the IT giants like Cisco Systems, Microsoft, Sun Microsystems, CompTIA, Caldera
• Handled various assignments and excelled. Developed new profit centers. Conducted Seminars/Workshops
• Responsible for complete Business operations in Mumbai. Business plan formulation and implementation, marketing, media planning & introducing new products baskets, with various marketing schemes. IT Product Management: Programming, Database & Networking
• Achieved Collection - $ 0.5 Million (200% of target) and Billing $ 0.8 Million (150% of target)

• Lighting Design and Application
• Marketed and Designed CAD based Illuminations designs on Calculux for all types of Industries, Institutions, Commercial Complexes, Street lighting, Area Lighting, Indoor & Outdoor Sports Complexes
• Brand marketing, by way of creating landmark lighting installations
• Achieved excellence in bagging the best design based orders worth $ 1.5 Million
• Conducted extensive training programs, seminars, workshops for internal & external customers-Arch/Consultants, etc)
• Responsible for 5 Western Region States with a potential of $ 60 Million
• Nominated for awards and international training programs

• Lighting Division
• Responsible for Sales and Marketing of Luminaires, Lamps and new concepts in lighting covering 2 regions with a potential of $ 6 Million
• Doubled Regional Sales in one year to $ 0.75 Million (200% of target)
• Bagged prestigious orders based on Illumination designs with Windows based CG Lighting design software –CGLux from all types of Industries

• (P) Limited, Ujjain (An ancillary of Kirloskar Brothers Limited, Dewas, Headed a team of 35 production engineers, supervisors and operators
• Designed & implemented a new System of Operation & developed a new Electric pump
• Increased production by 125