Florença Rezende

Partner/Director of a leading beach and fitness wear in Brazil. I am responsible to manage the whole supply chain, from Production to Sales, and all support functions of the business, including HR, Finance, Logistics and Marketing. The company operates through two sales channels: Retail and B2B. I was responsible:

• Manage the business outlets: guarantee correct visual merchandising, product availability, CRM, Price, Promotion, Product Mix and People development
• Guarantee minimum inventory in stores with the greatest efficiency
• Plan marketing actions such as branding, social media, partnerships with influencers, events, ecommerce
• Develop the commercial team skills and management of the commercial teams
• Identify opportunities of partnerships in the market
• Plan and monitor sales goals
• Manage the financial flow

• Organize lectures; invite and confirm guests, organize schedules
• Produce promotional material
• Operate marketing strategies