Florencia Fernandez Beschtedt

• Full P&L and strategic oversight across 4 consumer-facing and B2B brands.
• Lead 250+ staff across culinary, operations, marketing, HR, and finance.
• Drove brand expansion and digital innovation, including e-commerce growth.
• Developed scalable SOPs and culture-driven teams focused on excellence.
• Oversaw and managed a rebranding for the core London Dairy Cafe brand to LDC.
• Managed and coordinated openings and pre-opening schedules.
• Report directly to CEO and the board; contributing to long-term F&B vision and investments.
• Achievements recognized in Caterer Middle East’s 'Female Power 50' (2022).
• Spearheaded innovative approaches to resource allocation and strategic planning.
• Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.

• Reported to the MD for MEA division.
• Led one of the brand’s flagship locations to international acclaim and profitability.
• Directed daily operations, high-end guest experiences, and large-scale events.
• Supported international expansion in Rome, Marmaris, and Miami.
• Spearheaded recruitment at top global hospitality schools for AZUMI Group.
• Led the team to multiple awards - local and international - including; Time Out Dubai Restaurant of the year multiple times and listings on Worlds 50 Best Restaurants.
• Promoted from Lounge Manager to GM in 2016
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Trained and guided team members to maintain high productivity and performance metrics.

Managed the Front of House team and was part of the leadership team for a successful opening in Dubai's DIFC.

Integrated quickly to manage the La Parilla restaurant in JBH garnering accolades along the way.